VUE Lab

Excited to welcome Dr. Shen as an affiliated faculty member. We now have a new HD Gazepoint Eyetracker provided by Dr. Shen / College of Business. Excited to have new research projects and collaborations in the new VUE lab once we are able to reopen safely!

Exciting things are happening in the VUE Lab! The VUE Lab is a collaborative facility located within Morton Hall and used by multiple departments across the university. Most recently, the VUE Lab welcomed College of Business Associate Professor, Dr. Milton Shen. With funding from The College of Business Dr. Shen also purchased new eye tracking software that can be used in the facility!

Another great Louisiana Tech Usability Studies Symposium in Bossier City, LA. Thank you, Kirk St Amant for being a great host!

We had fun demonstrating the Pupil Labs Mobile Eyetracking Glasses to Hexagon's UX team today.

In our last post, we shared the main strengths of qualitative usability testing. Today, we want to highlight the strengths of quantitative usability research.

http://ow.ly/qz3A50rlBlA

To make the best decisions on how to test your products and interfaces, it is essential to know the strengths and weaknesses of different types of usability research. As such, here are the main benefits of conducting qualitative usability research.

Full article: http://ow.ly/ESRS50rlwBH

For a limited time, the VUE Lab will have an electroencephalography (EEG) headset, which measures electrical activity in the brain to identify levels of excitement, relaxation, stress, interest, and focus. It can also be used to detect smiles, frowns, surprise and more. In the lab, it has recently been incorporated into a study on public speaking anxiety among college students.

Recently, Nielsen Norman Group reported the results of its Life Online Project, in which participants from around the world were asked to complete medium complexity tasks online. When participants failed to complete research tasks, it was often due to a website's failure to provide sufficient information or make such information easy to access. When users cannot find the information they are looking on a company’s website, it can lead to confusion, frustration, and lost business.

Read more about their findings here: https://www.nngroup.com/articles/unbridged-knowledge-gaps/

The VUE Lab is also on Instagram and LinkedIn! Be sure to follow us on all of our platforms to receive updates about studies and events held in the lab, as well as general news in the field of UX.

Throughout March, we will be conducting User Experience testing on the documents in the VUE Lab. This is a great chance to learn more about User Experience, as we are also hosting a tour of the lab and providing demonstrations for the technology we use.

Testing will be held in CTC 125, snacks will be available, and some professors are offering extra credit for attendance. You can follow this link to sign up: https://goo.gl/forms/XD3KjY4jkOGnlqEw1