08/24/2026
Congratulations to the following Best Paper Award winners for the GBATA 2026 Conference:
“Transforming Tourism Through Circular Economy: From Linear Growth Models to Regenerative Destination Systems”
Berta Costa (University of Leiria and the West, Portugal)
Susana Rodrigues (University of Leiria and the West, Portugal)
“OFDI and Innovation Performance among Emerging Market Firms: The Moderating Role of Multiple Institutional Environment”
Yueqi Wang (Dalian University of Technology, China)
Letian Zhou (Dalian University of Technology, China)
“Generation Z’s Augmented Reality Shopping Experiences: A Cognitive Absorption Study of Augmented Reality-Virtual Assistant Interplay”
Isolde Lubbe (University of Johannesburg, South Africa)