05/31/2026
From Juniata River to Seine River to Mediterranean Sea. From Paris to Provence to Milan: Fashion Marketing Comes to Life in summer 2026✨
We are delighted to share the successful completion of EB 206 Fashion Marketing Study Abroad (France 🇫🇷 & Italy 🇮🇹, Summer 2026) at Juniata College.
In last 2 weeks, our students explored some of the world’s most influential centers of fashion, luxury, beauty, art, culture, marketing and entrepreneurship. The journey took us from Paris, to Aix-en-Provence, Marseille, Manosque, and Grasse, 🇫🇷 and finally to Milan, 🇮🇹 where classroom concepts were brought to life through immersive, real-world experiences.
Highlights included but not limited to:
✈️ International travel and cultural immersion beginning in Paris, France🇫🇷
👗 Fashion exhibitions and luxury brand experiences in Paris and Milan
🏛️ Academic engagement with our partner institution, the Institute for American Universities (IAU) in Aix-en-Provence
♻️ A fashion repurpose workshop with faculty and fashion design students at MJM Graphic Design School in Marseille
🌿 A behind-the-scenes tour of the first L’Occitane en Provence factory, exploring sustainability, branding, supply chain management, and product development
🌸 Visits to the International Perfume Museum and perfume-making workshops at Fragonard in Grasse
🛍️Luxury fashion and retail tours in Milan, including the world’s first Prada store, Armani/Silos Museum, and Milan’s Fashion District
Industry lectures from fashion and luxury professionals, including leaders from the Italian fashion management sector
What makes this program unique is its interdisciplinary approach. Students examined fashion not only through the lens of marketing, but also through:
• International Business 🌍
• Consumer Behavior 🛍️
• Branding & Luxury Management ✨
• Sustainability ♻️
• Entrepreneurship 🚀
• Product Development 👚
• Retail Strategy 🏬
• Art, Design & Cultural Heritage 🎨
• Global Supply Chains 📦
At Juniata College, a liberal arts institution, we believe that meaningful learning happens when students connect ideas across disciplines and apply them in authentic settings. Programs like EB 206 exemplify our commitment to global engagement, high-impact experiential education, and preparing students to thrive in an increasingly interconnected world.
A heartfelt thank you to my co-teaching partner Dr. Matthew Damschroder, CIE, along with Provost Office, Financial Aid Office, JC Public Safety, Registrar’s Office, ABE Division, our international partners, guest speakers, industry professionals, and most importantly, our outstanding students for making this experience so memorable.
The classroom can be anywhere—and sometimes it spans two countries, multiple industries, and countless unforgettable learning moments.
