Raven360

Revenue technology is getting a lot of traction these days, and people are asking: just how is this the glue that binds marketing and customer success together? Let's look at what RevTech is, the problems it solves, and how you can integrate it into your stack today.

RevTech Is the Glue Between Marketing and Customer Success - Raven360 Revenue technology: just how is this the glue that binds marketing and customer success together? What problems do RevTech solve? Learn more today!

Is your Customer Success Team reactive? Does it need a makeover to become more proactive? If you're like most companies, the answer is yes. The good news is, going from RE to PRO isn't as hard as you might think. Find out how in this post.

How to Make Your Customer Success Team Proactive (2023) - Raven360 Is your customer success team reactive? Does it need a makeover to become more proactive? If you're like most companies, the answer is yes. Read today!

What's the deal with instructional design? It's a question that marketing departments are increasingly asking, and you should be too. Our post delves into the whats, whys, and hows so you can make the best possible impression on prospects and keep customers around as long as possible.

What is Instructional Design and Why Should Marketing Care? - Raven360 What is instructional design, and why should marketing care? Let's take a look at definitions, types, and benefits today.

Marketing and customer success teams belong together. Forever. Unfortunately, many companies either aren't convinced the two should have anything to do with one another or simply don't know how to get them to play nice. Our handy eBook offers the proof you need and a how-to guide for getting it done.

Customer Success & Marketing: Getting Engaged? (2023) - Raven360 Marketing and customer success belong together forever. Our eBook offers proof and a how-to guide for getting it done. Learn more today!

Is product-led growth dead? We think not! Many people declare this approach to sales and marketing bogus, but we beg to differ. If you do it right, it's an excellent way to reduce churn and increase revenue. Today's post discusses strategies to keep your SaaS company thriving.

Is Product-Led Growth Dead? (2023) - Raven360 Is product-led growth dead? In today's post, we consider this vital question and discuss strategies to keep your SaaS company thriving.

Time to value is a complex idea and hard to measure. Part of the problem is that it can be measured differently, so you need a thorough understanding of what it is and which metrics to use. Today's post discusses definitions, measurements, and customer success over the long haul.

Time to Value, Says Who? TTV for B2B SaaS (2023) - Raven360 Time to value is a complex idea and hard to measure. B2B SaaS companies need an understanding of what it is and which metrics to use. Learn more today!

What is customer lifecycle marketing, and why does it matter? Pay attention to what your customers need throughout their entire lifespan to reduce churn. Let's take a look at lifecycle marketing stages and implementation today.

Customer Lifecycle Marketing Importance for B2B SaaS (2023) - Raven360 What is customer lifecycle marketing, and why does it matter? Let's take a look at the stages for B2B SaaS and how to implement today.

Are you looking to make customer obsession your No. 1 goal? It's not difficult, but you must know what you're doing. Learn what it means to be obsessed with your audiences in this post, plus six simple steps to get there today.

Customer Obsession Leads to Revenue for B2B SaaS Companies (2023) Are you looking to make customer obsession your No. 1 goal? Learn what it means to be obsessed with your audiences & six simple steps to get there today.

Customer training develops product experts and reduces churn. Learn how training your leads and prospective customers can improve the B2B customer journey!

Improve the B2B Customer Journey With Training (2023) - Raven360 Customer training develops product experts. Learn how training your leads and prospective customers can improve the B2B customer journey!