SBCO - Strategic Operations for Functional Medicine

08/28/2026

This is the day your problem gets a straight answer.

𝗠𝗕𝗫 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗖𝗼𝗳𝗳𝗲𝗲 𝗖𝗹𝗶𝗾𝘂𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱 starts today at 𝟵:𝟯𝟬 𝗔𝗠 𝗘𝗗𝗧. Join from anywhere.

Last chance to join. Register now.
https://link.staceybutler.co/sp/954b48bd1aa

Bring a challenge. Leave with solutions in this high-impact, small-group virtual mastermind.Clarity. Solutions. Momentum.Welcome to the Virtual Coffee Clique® Mastermind—a focused, collaborative space where business owners and professionals come together to solve real challenges and move forward ...

08/27/2026

This is what an 𝗠𝗕𝗫 member said about the 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗖𝗼𝗳𝗳𝗲𝗲 𝗖𝗹𝗶𝗾𝘂𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱 not our marketing copy, theirs.

"𝘔𝘺 𝘯𝘦𝘸 𝘧𝘢𝘷𝘰𝘳𝘪𝘵𝘦 𝘦𝘷𝘦𝘯𝘵 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘊𝘰𝘧𝘧𝘦𝘦 𝘊𝘭𝘪𝘲𝘶𝘦𝘴®. 𝘚𝘰𝘮𝘦 𝘰𝘧 𝘮𝘺 𝘣𝘦𝘴𝘵 𝘉2𝘉 𝘣𝘰𝘯𝘥𝘪𝘯𝘨 𝘵𝘪𝘮𝘦 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘢𝘤𝘤𝘰𝘮𝘱𝘭𝘪𝘴𝘩𝘦𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘦𝘴𝘦 𝘮𝘢𝘴𝘵𝘦𝘳𝘮𝘪𝘯𝘥 𝘮𝘦𝘦𝘵𝘪𝘯𝘨𝘴."

The format is simple: a small group, one hour, and space to actually work through what's stuck. It works because the group is small enough that everyone gets heard.

Curious what an "ah-ha moment" looks like in an hour? Register today
https://link.staceybutler.co/sp/954b48bd1aa

Bring a challenge. Leave with solutions in this high-impact, small-group virtual mastermind.Clarity. Solutions. Momentum.Welcome to the Virtual Coffee Clique® Mastermind—a focused, collaborative space where business owners and professionals come together to solve real challenges and move forward ...

08/27/2026

I spent eighteen years in oil and gas before any of this.

What carried over is simple. Information has to be organized before a system can use it.

That's the whole game here.

An engine reading your site is doing what a new hire does on day one.

What does this practice treat, who does it treat, where, and what happens if I send someone.

If those answers take piecing together from a few different pages, it moves on, same as a new hire would give up and ask somebody.

Marketing makes the words good.

This is about whether the answers are findable. That's a different job, and it's the one I've done my whole career.

You probably don't need new words. You need them written out plainly, in one place.

𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟴 I'm covering what these engines are reading on a practice site.

Register for the 𝗔𝗜 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀, 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟴, 𝟰𝗣𝗠 𝗖𝗦𝗧.
https://link.staceybutler.co/sp/5b625829ec0

08/26/2026

Are you stuck on a business problem right now?

You don't have to figure it out alone.

On 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟴, 𝗠𝗕𝗫 is hosting a 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗖𝗼𝗳𝗳𝗲𝗲 𝗖𝗹𝗶𝗾𝘂𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱.

Twelve business owners, one hour, real challenges on the table.

You bring what you're working through. The group gives you direct feedback. You leave with actionable steps, not just notes.

This isn't a networking event where you swap business cards and hope something happens later. It's built around one thing: getting you unstuck.

Save your seat for August 28 at 9:30 AM EDT.
https://link.staceybutler.co/sp/954b48bd1aa

Bring a challenge. Leave with solutions in this high-impact, small-group virtual mastermind.Clarity. Solutions. Momentum.Welcome to the Virtual Coffee Clique® Mastermind—a focused, collaborative space where business owners and professionals come together to solve real challenges and move forward ...

08/25/2026

Good news, and I'd still want to know more about it.

Something on your site told me you were worth naming.

Could be your service pages, could be how your specialties are written, could be something you did three years ago and forgot.

You don't know, so you can't do it again on purpose.

That's what I'd want to figure out.

Same as when a patient says a colleague sent her, and you ask which colleague, because then you know where to put your attention.

I'm covering this on 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟴: How these engines decide who to name.

Register for the 𝗔𝗜 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀, September 8, 4PM CST.
https://webinar.staceybutler.co/opt-in

08/18/2026

Questions are still open until we start.

Send yours through the link in bio and I'll read them live.

08/17/2026

Nobody in this space says this part out loud.

When automation breaks, you find out the same day. The reminder does not send. The tag does not apply. The client emails you.

When AI is wrong, it is wrong and plausible at the same time. Nothing alerts you. The error moves downstream into a client summary or an intake note, and it sits there until somebody reads it closely.

So every AI step needs a named human in the loop, and every AI step you add is one more review job for somebody on your team. Price the review time in before you buy.

Which one has bitten you? Send the story in as a question for August 17. Link in bio.

08/16/2026

Save this one and hold your own stack against it.

Automation covers the deterministic layer.

Intake routing, appointment reminders, tagging between Practice Better and GoHighLevel, invoice follow-up, onboarding triggers, task creation when a status changes.

AI covers the judgment layer.

First-pass drafting, summarizing long client notes for a human to review, sorting open-ended intake answers into themes, inbox triage.

Notice the second list is shorter. Most of the work inside a practice is deterministic, and most of it is unwritten.

𝘞𝘩𝘦𝘳𝘦 𝘥𝘰𝘦𝘴 𝘺𝘰𝘶𝘳 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘵𝘪𝘮𝘦 𝘥𝘳𝘢𝘪𝘯 𝘭𝘢𝘯𝘥 𝘰𝘯 𝘵𝘩𝘪𝘴? Send it in for 𝗔𝘂𝗴𝘂𝘀𝘁 𝟭𝟳 and I will take it live. Link in bio.

08/15/2026

The order matters more than the tool.

When a process lives in your head, adding AI does not clean it up. It produces output at speed with no rule underneath it, and now you have two things to fix instead of one.

So the sequence I use with clients: write the rule down, automate the deterministic layer, then put AI on the part needing judgment. Tagging between Practice Better and GoHighLevel first. Drafting and summarizing second.

This is a smaller fix than it feels like. Most of the time it is one process, written down, in an afternoon.

What is the step you keep meaning to document and have not gotten to? Send it in as a question for August 17. Link in bio.

08/14/2026

Before I look at which platform to move to, I want to know what happens to the patients already inside the old one.

Sometimes the switch is right.

Sometimes what you have is closer than it feels, and the gap is one connection nobody ever built between two systems you're already paying for.

Either way, these five get decided during the migration. The only choice is whether you decide them ahead of time or find out afterward.

Which of the five would be the hard one in your practice?