03/26/2026
Students in our Sports and Entertainment Marketing class, led by Mrs. Beninati, had the opportunity to visit Moreyโs Piers today for a real-world look at marketing in the entertainment and tourism industry.
During the visit, students learned how major events and attractions are marketed to visitors throughout the season. Kyle Morey, Director of Marketing, and Mark Scarpa, Beach Events Manager, shared how their team plans, promotes, and enhances events to attract guests from near and far. They also discussed how technology and data help them understand their audience and improve marketing strategies.
Experiences like this allow students to see how concepts from the classroom are applied in real businesses every day.
A special thank you to Kyle Morey and Mark Scarpa for taking the time to speak with our students and share their expertise!