School Communicators Network

It's not about your story. It's about THEIR story. Together we can create stories people will share.

SCN was created by a team of active educators, communication specialists, and business professionals. The idea-stimulating and practical resources offered by SCN align with the respected principles, expertise, and higher-level advocacy promoted by NSPRA and state school PR association. SCN is committed to helping school communicators:
--Recruit and retain students
--Gain unique insights and commun

12/04/2018

Here's an example of a great ad!

12/01/2018

Seth Godin always gets one thinking. (and this is good, right?)

Standardized testing and Okay, I'll say it. I'm not a big standardized testing fan. Especially if we're prone to just pile on more and over-do them. What Seth Godin says about "filters" makes sense to me. You too?

02/11/2018

SCN was honored to present "A 10-STEP GUIDE for Transforming Your School Communications" to the 12 fellows of the prestigious Gerstacker Fellowship Program at beautiful Saginaw Valley State University. The program provides premier leadership development to a select group of Michigan educators and administrators each year, and Tom Page and Jean MacLeod were honored to be a part of of this initiative.

01/28/2018

Yes, it's possible! Click the link below to register for the happening Monday, Jan. 29, 12:15-1 p.m. The subject: podcasting!
http://bit.ly/2DEGFjL

04/27/2017

Everyone else under the sun is able to operate under the predictably safe umbrella of “perception is reality.”
Not school communicators. We do the opposite. I guess you could say we’re… well, a bit different.
As proof, I offer up this short video from a goofy, but fact-filled site called SciShow Pysch.
—Tom Page, SCN

Lessons from Lady Gaga, a strategic “rebranding” mastermind – SCN Encourager

04/25/2017

Rebrand like Lady Gaga did
https://scnforyou.com/lessons-from-lady-gaga-rebrand/

Lessons from Lady Gaga, a strategic “rebranding” mastermind – SCN Encourager Sometimes you’re up. Sometimes you’re down. That’s life. Agreed? And when you’re in the midst of a downturn, it’s time to seriously consider a “rebrand.” (Of course, you could always try what I do – just deny it – but your results will vary, with “lousy” being the best you could hope for.) No, you’r...

How do you tackle a problem? Where do you begin? – SCN Encourager

04/17/2017

I wish all problems could be solved with high-speed internet and an iPhone7.
https://scnforyou.com/to-solve-a-problem-properly-identify-it/

How do you tackle a problem? Where do you begin? – SCN Encourager Problems come in all sizes and shapes. So do potential solutions. Dang. Even Easter could be considered an ideal case study of the application of an effective long-term solution to a universally pervasive problem. Now rarely do our problems ever rise to this level, though. Some might say they never…

A speedy-kwik test to see if you’re a school communicator “pro” – SCN Encourager

04/13/2017

https://scnforyou.com/are-you-a-school-pr-pro/

A speedy-kwik test to see if you’re a school communicator “pro” – SCN Encourager It seems everyone is getting tested on something this week. Why not you? Here are three questions to wrestle with. I modified them (AKA pulled them out and totally mished-mashed them) from Steven Pressfield’s insightful and intelligent book “The War of Art.” He wrote this book with folks like us in…

04/11/2017

This week, Michigan students in grades 3-11 participate in the "high stakes testing" known as M-Step. We just hope it's all worth it, for the students' sake. We both know there has to be a better way. Consider what Linda Darling Hammond has to say about retention.