Fys Enterprises Academy

18 Types Of Social Posts To Keep Your Followers Interested






You might look at successful influencers and even many businesses and wonder why they are so successful on social media. How is it that they can have thousands of followers interacting with their posts when you are lucky to break into double figures?
Obviously, this is a complex issue. One of the reasons that some people and businesses succeed online is because of the quality of their social posts. They don’t post solely to promote their products. They post to interest and captivate their followers.
Successful social media users vary the types of social posts they make. They don’t make every post a link to their product, listing their prices, or even linking to their blog posts. Every post is different, and any sequence of posts includes a wide variety of post types.
The most significant hurdle many people who operate corporate social accounts face is overcoming the perception that a social account exists solely to sell a product. In reality, business social accounts exist to engage with a target audience. In time, your brand will be so familiar to your audience that they will automatically think of you when they need the type of product you sell. In the meantime, you need to keep your posts fresh, exciting, and varied, without appearing like an advertising channel.
There is a surprisingly large number of post types you could consider for your post. Just avoid falling into a rut and making identical-type posts repeatedly.
1. Product Posts
The first type of post is, unfortunately, the default post that unimaginative firms make. It is easy to make every post an advertisement for your product. Unfortunately, you will not build up your audience this way, and when the social networks spot the lack of engagement on your posts, their algorithms will make your posts almost invisible to your followers.
2. Engagement Posts
3. News / Trending Posts
4. Promotion of Blog Posts
5. Competitions
6. Stock Photograph Posts
7. Screenshot Posts
8. Infographics



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What Is An Influencer? – Social Media Influencers Defined [Updated 2022]






If you hunt around this website, you will find an ever-increasing number of articles related to Influencer Marketing. This includes our take on What is Influencer Marketing: A Beginner’s Guide. But there is an even more fundamental question you need to consider before you think about participating in influencer marketing.
What is an influencer?
An influencer is someone who has:
1. the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
2. a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.
What Are Social Media Influencers?
Over the last decade, we have seen social media grow rapidly in importance. According to the January 2019 We Are Social report, 3.484 billion people actively use social media – that’s 45% of the world’s population.
Inevitably these people look up to influencers in social media to guide them with their decision making.
Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views.
Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.



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12 Common Influencer Marketing Mistakes





Influencer marketing is like that famous quarterback at high school – he won the hearts of many, but he still needs a lot of practice to become the next Tom Brady.
Yes, the overall value of influencer marketing is 13.8 billion dollars – who would have thought that placing Santa Claus as the face of Coca-Cola a century ago would have sparked the creation of such a powerful industry, right? But even with all its potential and billion-dollar worth, influencer marketing is still a relatively new marketing branch. Many brand owners, marketers, and influencers are making campaign mistakes that cost them millions of dollars. Not to mention the immeasurable cost of a bad campaign for your business – destroyed image, reputation, and audience trust.
However, not everything is lost. Brand owners, marketers, and influencers can learn to avoid making these mistakes and increase their chances of creating a memorable and successful campaign. We’ll start with common brand mistakes.
1. Not Creating Clear Campaign Goals
Upfront
Every one of your business activities is created with a comprehensible goal in mind, and your influencer campaign shouldn’t be an exception. But a surprisingly large number of marketers forget this critical step, and they end up with unsatisfactory results like poor engagement rates and low ROI (Return on Investment) or ROAS (Return on Advertising Spend).
2. Collaborating With the Wrong
Influencers
It’s tempting to think about hiring Kylie Jenner for your next influencer campaign, and I can’t blame you. Just imagine your product being promoted in front of nearly 250 million followers – that should do the trick, right?
3. Not Considering the Competition
Knowing your campaign goals or the type of influencers you want to collaborate with puts you a step ahead of your competitors. However, not doing your research on previous professional collaborations for your influencer can be a deal-breaker.
4. Poor Briefs or Overly Detailed Briefs
5. Measuring, But Not Analyzing
6. Cutting Down All Ties With the Influencer After the Campaign
7. Fake Followers



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Top Influencer Marketing Platforms To Boost Your Campaigns For 2022






Influencer Platforms act as support to make life easier for both agencies and brands when managing and working with influencers. An Influencer Marketing Platform is a software solution designed to assist brands with their Influencer Marketing Campaigns. Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of potential influencers, using clever algorithms.
Others prefer an opt-in method for influencers, where the staff of the influencer marketing platform can vet potential influencers and check that they are genuine and willing to work with brands. More recently influencer platforms have expanded their offerings, to include relationship management, campaign management, influencer marketplaces, third party analytics, and influencer content amplification.
1. Grin
Grin is a model of how to do things right. Grin’s philosophy is that influencer marketing is marketing to the influencer. If you build a trusting relationship with them, all else falls into place.
2. Klear
Klear was created four years ago by three brothers – Guy, Eytan and Noam Avigdor, who wanted to create a smarter way to access insights from the social web. They now work with some of the biggest brands and agencies, including Huawei, IMG, Adidas, Microsoft, and CocaCola.
3. CreatorIQ
CreatorIQ relies on tech to not only simplify the influencer marketing process, but also to solve problems that have long plagued the industry: follower fraud, inflated reach metrics, and inauthentic/mercenary influencers.
4. Paid
#-Paid shies away from traditional models of influencer marketing. It was one of the first platforms to target campaigns for the different sections of your sales funnel. It also recognizes that influencers have that status because they create content so good that it has built them an audience. #-Paid believes that influencers should both be creating exciting content and also be a good fit for a brand. This is far more important than reach.



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Ecommerce Content Marketing: Attract, Engage, Close, And Delight Buyers






Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc.
Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers.
One key to transition visitors into purchasers is building trust. Social proof and trust seals can do that at the point of purchase. Content marketing can do it long before potential buyers click “Add to Cart.”
This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. While the examples come from the ecommerce industry, most strategies apply to any business.
Ecommerce content marketing for every stage of the funnel:
Linear funnels are relics of the past. But they’re still a helpful way to identify where specific content fits in your marketing plan (or where you may have content gaps).
Ultimately, content marketing can influence potential buyers at every point in the funnel:
1. Attract
2. Engage
3. Close
4. Delight
1. Attract: Create a steady, recurring flow of potential buyers
“Attract” content has a long time to value. It needs lots of promotion to get it in front of a new audience—especially if it’s not keyword targeted. But you can’t skip this stage simply because it’s furthest from a sale.
2. Engage: Create content that drives active participation
Some 52% of consumers are willing to share personal data in exchange for product recommendations. Quizzes, calculators, and interactive content deliver recommendations while meeting your middle-of-funnel content goal: to drive engagement.
3. Close: Nudge hot leads toward the sale
Consumers who are almost ready to buy are in the “close” stage. Content created for this group doesn’t need much organic promotion—it reaches people who are already on your email list or website.
4. Delight: Encourage lifelong evangelists



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Everything You Need To Know About Facebook Group Marketing






Do you know that a Facebook group can increase your organic reach? Don’t believe us? Facebook has recently updated their algorithm so that posts by groups on which a user is regularly active, appear higher up in their feeds. There isn’t a better way to climb the popularity chart on Facebook than by creating a group.
Still skeptical about starting a Facebook group? Then, get this, users love the community feeling that groups provide. Groups allow them to interact on a one-to-one basis with the brands they follow. It’s no surprise that groups are proliferating at the speed of light. By Facebook’s estimates, 1.4 billion people use the 10 million groups on Facebook monthly.
If you’re yet to include Facebook groups in your digital marketing plan, this post will help you get off to a great head start.
Benefits of Creating Facebook Groups:
Facebook group marketing should be part of every smart marketer’s digital marketing strategy. To test the waters, try participating constructively in other groups’ conversations. You’ll be amazed by the kind of engagement you can drive just by posting relevant comments and insightful remarks.
1. Facebook Algorithm Favours Groups
You can make the Facebook algorithm work for you and get higher visibility on your posts by creating a group. If your group members interact with your content (likes, shares, comments, posts, or tags) on a regular basis, Facebook will consider you at par with friends/family.
2. Group Members are Qualified Prospects
Facebook groups can be your expressway to reach qualified customers. People opt to join groups with which they have an affinity. They are receptive to the content and ready to engage. With a bit of nurturing, brands can convert them into customers. This kind of targeted marketing can generate high ROI.
3. Groups Strengthen Brand-Customer Relationships
Groups can help businesses extend their customer care service. Via groups, brands can serve customers promptly by answering their queries, gathering feedback, and providing after-sales service.



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How To Craft A Digital Advertising Strategy That Combats Rising Costs And Captures New Customers






Total digital ad spending worldwide exceeds $450 billion. By 2024, that figure will rise to $645 billion.
This kind of spending means crowded ad platforms, which makes it more difficult to stand out.
If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. But this is exactly what has caused online ad prices to increase by an average of 45% on Google and Facebook (and up to 1000% in some sectors).
If you don’t have those kinds of resources or would rather not continually increase spending, you need to think outside the box.
In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act.
Advertising in the current landscape
To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder.
This means relying on creativity and quality.
It also means leveraging data and intent to optimize your advertising better.
Before you begin using tactics to hit your goals, tap into your analytics and search data. Understand how users interact with your pages and ask yourself:
1. Which pages get the most traffic?
2. Where do visitors spend the most time?
3. Which actions do visitors take?
4. Which terms are people using to search for your products?
What these challenges make clear is that your advertising needs to do three things:
1. Grab attention
2. Build trust
3. Offer value
Let’s look at four digital advertising strategies to help you achieve these aims.



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Why Influencer Marketing Is The New Content King






It was way back in the stone age of the internet, well January 1996 at least, when Bill Gates wrote the first article claiming that “Content is King”. He began his article by stating that “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting”. Time has, of course, proven his statement to be very prophetic.
Nearly 20 years later in 2015, The Shelf created an infographic proclaiming that Influencer Marketing is the New King of Content. It may only be two years since they created that infographic, but there are clear signs that influencer marketing is indeed the new content king. All statistics in this post are quoted from The Shelf’s infographic.
Influencer Marketing vs Content Marketing:
Content Marketing involves the creation and distribution of relevant and valuable content, designed to attract and engage an audience, with the ultimate aim of leading the reader to take some profitable customer action such as buying a product. While content marketing does include the content distribution process, that is just one stage and not its main focus.
Influencer Marketing, on the other hand, involves working with some prominent person in a particular market niche to distribute content – which again has the same ultimate aim of encouraging an online consumer to take a course of action. Influencer marketing may include content creation, but more often than not, it focuses more on the distribution of content than the creation of it.
The two types of marketing work hand-in-hand, and often brands use influencer marketing to promote content they created as part of their content marketing strategy. Content marketing is all about creating the perfect content to attract potential customers. Influencer marketing is all about taking the perfect content and finding the best method to disseminate it.
No matter how good content may be it will go unread or unwatched if nobody promotes it cleverly. Influencer marketing is a method brands can use to ensure that the right people are reading their content.



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How To Use Social Media For Market Research






Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample.
But for large organizations, it’s still a critical one. Why? Because it includes your most passionate fans.
It’s also a rare source of candid consumer opinion: 80% of social media posts are about ourselves, and those opinions and beliefs—expressed individually and within a community—are not interrupted or biased by participation in a formal study or company-run focus group.
Further, consumers crave communication with brands on social media:
1) 95% of adults between the ages of 18 and 34 are likely to follow a brand through social media channels.
2) Buyers report spending 20–40% more money on brands that have interacted with them on social media.
3) 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to friends and family.
Not all social media market research comes from active participation. When GE Life Sciences wanted to learn how customers discussed protein purification, they analyzed 500,000 protein-related comments on social media. The data improved content creation, tailored website vocabulary to the voice of the customer, and honed their search strategy.
Market research methods on social media
Three qualitative research approaches fit social media:
1. Qualitative content analysis (number of likes/comments/shares). The number of Likes can be a vanity metric, but assessing the engagement rate of consumers on social media may suggest the attractiveness of a marketing message or product.
2. Social listening. Passively gather feedback from your customers or monitor opinions about your brand or competitors.
3. Polls/questions. Ask questions directly in social media feeds, encouraging users to share thoughts and feelings.



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What Is Influencer Marketing?






Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition.
An early example of influencer marketing involved YouTube celebrity PewDiePie. He teamed up with the makers of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. It was pitch-perfect content for PewDiePie’s 27 million subscribers and received nearly double the views as the movie’s trailer. Everybody won.
What works in Influencer Marketing:
1. Be organized, put together a strategy, plan, and budget, spend time on research.
2. Decide on your approach to finding influencers – find them organically, subscribe to a platform, or work through an agency.
3. Be patient and be human – people talking to people, not companies talking to companies.
One Simple Rule: Influencer Marketing is Marketing to Influencers:
With traditional social media marketing, a brand can set up its identity on whatever platform it chooses, and as time passes and its follower bases grow, it can see who its brand champions are. These are the customers who like and share content or mention the brand itself in a post. Followers like these can be further nurtured through personal attention and as part of a highly segmented group of all the brand champions. Efforts to market to this group focus on ways to keep them spreading the word.



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How To Build And Measure Brand Awareness






Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences.
When people are finally ready to make a purchase, your goal should be one of two things:
Customers recall your brand, or at least;
They recognize you in a lineup of other brands.
If you haven’t invested in brand awareness marketing then the opposite will happen. Your audience will flock to brands with a strong reputation because they don’t associate you with their need.
In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy.
Put resources behind these 3 key areas in your brand awareness marketing strategy:
1. Identify the channels where your audience is most active and double-down
There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms.
Not only is this resource-heavy, but you also risk missing the nuances of social media platforms. This can mean potentially alienating your audience before you’ve really got going.
2. Encourage sharing by tapping into network effects
Viral marketing is hard to replicate. It’s far easier to encourage a specific audience to share something that they believe in.
3. Captivate audiences by telling the stories that move them
Seth Godin once said, “Marketing is no longer about the stuff you make, but the stories you tell.”
This doesn’t mean you can use storytelling to get away with a subpar product. You still need a viable product that serves a need in your market.



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Influencer Marketing Strategy – 11 Factors To Consider When Planning Your Next Influencer Campaign






Many businesses will admit that they are well pleased to see the back of 2020. In the era of COVID-19, influencer marketing has become more critical than ever to ensure you keep your market share and have a consistent cash flow. Having a clear, consistent influencer marketing strategy is vital to success in 2021 to ensure you reach your brand’s right target audience and meet your marketing goals and objectives.
1.Define Your Target Audience:
For any influencer campaign to be successful you first need to know who you are trying to influence. It helps to be specific. The tighter you can define your target audience, the easier it is to find influencers who are relevant.
2.Set Objectives:
Before you can create an influencer marketing strategy you first need to determine what you are trying to achieve. Your aim may be something small like gaining a set number of extra visitors to your website, with them signing up for a newsletter. Alternatively, you might choose to engage in influencer marketing with the aim of increasing sales of a particular product by a certain percentage.
3.Discover the Most Appropriate Influencers:
The whole reason that businesses undertake influencer marketing is to widen the reach of content relating to their product or service.
For years businesses created advertisements promoting their products. But the problem is that people can now see right through ads. Ads are self-serving. By definition, an ad simply tells the consumer why a business thinks they should buy a product. An advertisement for a dysfunctional product is likely to still promote it as being good for the consumer.
4.Work with Influencers to find Opportunities:
Your influencers can help you shape your content strategy by showing you what most engages your target audience.
By allowing your influencers to share your content you can better spot trends and opportunities. They can also help to guide you about what your target audience wants.



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