JMU COB Marketing

JMU COB Marketing THE PLACE for news and information for current, former, and prospective marketing majors at James Madison University.

For more information about the JMU Department of Marketing, visit http://www.jmu.edu/cob/marketing.

Our first student of the academic year is Grace Slovensky!Grace Slovensky is a Marketing major with a concentration in...
08/31/2026

Our first student of the academic year is Grace Slovensky!

Grace Slovensky is a Marketing major with a concentration in Digital Marketing from Springfield, Virginia, and is expected to graduate in May 2027. She is passionate about creativity, communication, and using digital media. Through both her coursework and involvement in Phi Chi Theta Professional Business Fraternity, Grace has continued to build her professional communication, leadership, and teamwork skills while gaining a deeper understanding of the marketing industry. She is especially interested in social media marketing and advertising and hopes to pursue a career in digital marketing after graduation, where she can combine creativity and strategy to create engaging campaigns and impactful brand experiences.

Connect with Grace!
🔗 ➡️ www.linkedin.com/in/graceslovensky-marketing

FREE Chick-fil-A and the chance to connect with some amazing JMU Marketing Student Organizations!? 👀 Say less.Join us fo...
08/30/2026

FREE Chick-fil-A and the chance to connect with some amazing JMU Marketing Student Organizations!? 👀 Say less.

Join us for Meet the Marketing Orgs Night!
📅 Thursday, September 17
⏰ Drop in anytime from 6–7 p.m.
📍 Hartman Hall (2nd Floor) Forum Room 2021

Whether you’re looking to build your network, strengthen your résumé, grow your skills, meet new people, or connect with future opportunities, there’s an organization waiting for you.

➡️ Sign up here: https://bit.ly/4zISHSo

✅ First Day of Classes: done!We hope all of our students and faculty had a great first day back!
08/26/2026

✅ First Day of Classes: done!

We hope all of our students and faculty had a great first day back!

Congratulations to our very own Cathy Snyder, Ph.D., recipient of the 2026 President’s Purple Star Award for Embracing C...
08/25/2026

Congratulations to our very own Cathy Snyder, Ph.D., recipient of the 2026 President’s Purple Star Award for Embracing Change and Innovation! 💜⭐

Dr. Snyder was recognized for her service as a Voting Advisory Member of JMU’s Ad Hoc Core Curriculum Committee. In line with shared governance, the committee is shaping JMU’s General Education curriculum through careful review, gathering campus feedback, and thoughtfully considering academic quality, student needs, accreditation requirements, faculty expertise, university resources, and JMU’s mission.

This important work reflects the collaborative leadership, open-mindedness, and commitment to innovation that strengthen our university community.

Please join us in congratulating Dr. Snyder on this well-deserved recognition!

Sometimes the best conversations happen after the session ends. 💜These new JMU Marketing majors stayed behind after thei...
08/25/2026

Sometimes the best conversations happen after the session ends. 💜

These new JMU Marketing majors stayed behind after their Weeks of Welcome major session to ask questions, talk about getting involved, and share their excitement about what lies ahead. So, of course, we had to capture the moment!

With nearly 300 first-year students choosing Marketing, the Class of 2030 is bringing some serious energy and enthusiasm to our program.

Welcome to JMU Marketing! We can’t wait to see where you take it!

A new academic year brings us a new colleague! 🤝 Please join us in welcoming our new Assistant Professor of Marketing, D...
08/23/2026

A new academic year brings us a new colleague! 🤝 Please join us in welcoming our new Assistant Professor of Marketing, Dr. Josh Groves, who joins the JMU College of Business from Washington State University!

This fall, Dr. Groves will teach COB 300 and join the Center for Professional Sales team. His research focuses on consumer behavior and decision-making, with a focus on the impact of pain.

Outside the classroom, he is looking forward to exploring the Shenandoah Valley with his family and has made it a personal goal to sample every pie in the county.

👇 Drop a comment to welcome Dr. Groves, and share your bakery recommendations if you have them! We are delighted to have you with us, Dr. Groves!

🎉 Kicking off the 2026-27 academic year by celebrating two outstanding faculty members! Yesterday, the College of Busine...
08/20/2026

🎉 Kicking off the 2026-27 academic year by celebrating two outstanding faculty members! Yesterday, the College of Business recognized top faculty and staff at the Annual College of Business Opening Meeting and Faculty and Staff Awards Ceremony. We're excited to share two standout recognitions from the Department of Marketing faculty:

🌟 Dr. William Faranda, Associate Professor of Marketing, earned 3rd place for the Teaching and Learning Publication Award for his article "From Principles of Marketing to the Capstone Course: A Comparison of Marketing Students' Approaches to Learning," published in Marketing Education Review.

Dr. Faranda has also been promoted to Full Professor, effective at the start of this academic year!

🌟 Prof. Steve Kozak, Assistant Director of the Center for Professional Sales and Lecturer in Marketing, received the Accenture Innovation Faculty Award, honoring his innovative approaches to teaching, integration of AI, and experiential curriculum.

Join us in congratulating Dr. Faranda and Prof. Kozak on these well-deserved recognitions — and Dr. Faranda on his well-earned promotion to Full Professor! What a great way to start the year! 👏

Still basking in the afterglow of Commencement? We hope so! Your accomplishments deserve to be celebrated. Caps off to t...
05/19/2026

Still basking in the afterglow of Commencement? We hope so! Your accomplishments deserve to be celebrated. Caps off to the Class of 2026! Congratulations, and all the best! 💜🎓

Tonight, we proudly celebrate our exceptional Marketing majors who were recognized for their dedication, talent, and ach...
05/14/2026

Tonight, we proudly celebrate our exceptional Marketing majors who were recognized for their dedication, talent, and achievements at the College of Business Student Awards Ceremony! Please join us in congratulating this year's award recipients:

Emma Rossman, Outstanding JMU Student in Digital Marketing Award presented by Workship Digital

Kristen Pruitt, Outstanding Student in Sales

Lauren Kavana, Marketing Faculty Award for Excellence

Morgan Tribby, Outstanding Student in Marketing

These students have demonstrated exceptional dedication, professionalism, leadership, and promise in marketing, sales, and digital marketing. We are excited to see the impact they will make as they continue their academic and professional journeys.

Faculty photographed: William Faranda, Lindsay Miller King, Steve Kozak, and Richard Tate.

Our final student of the 2025-2026 Academic Year is Jack Scott!Jack is a senior at James Madison University pursuing a...
05/11/2026

Our final student of the 2025-2026 Academic Year is Jack Scott!

Jack is a senior at James Madison University pursuing a Bachelor of Business Administration in Marketing with a concentration in Professional Sales. Originally from Richmond, Virginia, he is set to graduate this May. Jack is a motivated and driven student with a strong interest in relationship-building, leadership, and sales.

During his time at JMU, Jack has maintained a strong academic record, earning Dean’s List honors in his last two semesters. He has been highly involved in student life, currently serving as an Event Operations Manager at the Student Success Center. In this role, he has developed his leadership and communication skills by mentoring fellow student employees, managing daily operations, and building meaningful relationships across campus.

Jack is also an active member of JMU Club Basketball, where he has taken on a leadership role as the team prepares to compete in nationals. In addition, he is a member of the business fraternity Phi Gamma Nu, where he has continued to grow both personally and professionally through networking, professional development, and collaboration with peers.

This past summer, Jack interned with Cintas in their First Aid & Safety division, where he gained hands-on experience in sales and client engagement. He shadowed service representatives in the field, observing how they communicate with decision-makers and deliver value-driven solutions. Jack was also integrated into the branch’s leadership environment, learning directly from managers about operations and strategy. As part of his capstone project, he conducted cold outreach to former customers, promoting a CPR certification open house initiative. This effort helped generate additional revenue for the branch while strengthening his prospecting, communication, and business development skills.

Jack’s combination of leadership experience, academic achievement, and professional development has prepared him well for a future career in sales. He looks forward to continuing to grow his skills and making a meaningful impact in his post-graduate career.

Connect with Jack: www.linkedin.com/in/jackscott417

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