10/11/2026
Ruth Handler, the inventor of Barbie, was born to Polish-Jewish immigrant parents in 1916. In 1945, alongside her husband Elliot Handler and Harold “Matt” Matson, Ruth co-founded — a company that would go on to become one of the most influential toy manufacturers in the world. In the 1950s, she noticed her daughter Barbara playing with paper dolls and imagining adult roles for them.
In 1959, she introduced Barbie at the American International Toy Fair in New York. Eventually a huge range of Barbie dolls was released, portrayed with more than 125 careers! Under Ruth Handler’s leadership, Mattel became a powerhouse, and Barbie became a global cultural icon — evolving over decades to reflect changing roles for women in society. Astronaut Barbie, doctor Barbie, CEO Barbie — all rooted in Ruth’s original belief that girls deserve to see themselves as limitless.