Eastern NC Marketing Conference

🌟 Speaker Spotlight: CeCe Wilkerson

We’re excited to welcome CeCe Wilkerson, Communications & Events Coordinator at Invest Greenville, as a featured speaker at the 2026 Marketing Conference: Create. Connect. Lead. — Navigating the Future of Marketing.

CeCe is a passionate marketing and events professional dedicated to promoting her hometown of Greenville and strengthening the local business community. In her role at Invest Greenville, she helps lead marketing initiatives and events that support business recruitment, retention, and community engagement. A proud two-time ECU graduate (Marketing + MBA), CeCe brings both strategic insight and local perspective to her work.

🎤 Panel: Storytelling + Strategy: Collaborating with Industry Partners to Market Greenville-Pitt County as a Place People Want to Work, Live, & Grow

This panel will explore how marketing, storytelling, and strategic partnerships are used to position Greenville-Pitt County as a destination for talent, business, and long-term growth.

CeCe will be joined by:
• Julia Davis, Talent Engagement Manager, Invest Greenville
• Carley Revlett, Senior HR Manager, Attindas Hygiene Partners
• Moderated by David Horn, VP of Operations & Strategic Partnerships, Invest Greenville

💡 In this session, you’ll learn:
• How marketing supports economic development and workforce attraction
• The role of storytelling in shaping a community’s identity
• How businesses and organizations collaborate to attract and retain talent
• Why place-based marketing is a growing and impactful field

This session is perfect for students interested in marketing, HR, economic development, public relations, and community leadership, as well as anyone curious about how marketing can shape the future of a region.

📅 Monday, March 30, 2026
📍 Main Campus Student Center
🕣 Registration opens at 8:30 AM

📄 View the conference program:
https://bit.ly/3P2uQu5

🎟 Register for the (free) conference:
https://eastcarolinauniversity.formstack.com/forms/marketing_conference_registration

Don't miss it! 🔥 Storytelling + Strategy: Collaborating with Industry Partners to Market Greenville-Pitt County as a Place People Want to Work, Live, & Grow

Excited to share that CeCe Wilkerson and Julia Davis will be speaking in a breakout session at the 2026 ECU Marketing Conference on Monday, March 30, hosted by the ECU College of Business Department of Marketing & Supply Chain Management! They look forward to connecting with students to share insights and explore the ideas shaping the future of marketing. 💜💡

Register today: https://eastcarolinauniversity.formstack.com/forms/marketing_conference_registration

🌟 Speaker Spotlight: Jenna Mallberg

We’re excited to welcome Jenna Mallberg, Manager of Strategic Planning & Operations at Vizit, as a featured speaker at the 2026 Marketing Conference: Create. Connect. Lead. — Navigating the Future of Marketing.

Jenna is a two-time ECU graduate who now works closely with executive leadership to drive company strategy, cross-functional initiatives, and operational alignment across product, go-to-market, and operations teams. Her career reflects the power of a marketing skillset applied beyond traditional roles—bridging strategy, analytics, and leadership.

During her time at ECU, Jenna was inducted into the ECU Greek Hall of Fame for her leadership as Panhellenic President, where she represented more than 1,500 women. She also launched the campus initiative “Authentic Women, Powerful Opportunities,” highlighting women’s leadership and impact. Today, she continues to give back as Vice President of the ECU College of Business Young Alumni Council, helping mentor and develop future leaders.

🎤 Session: More than a Major: How a Marketing Skillset Helps You Level Up
(with Hannah Prince Ashachik)

In this session, Jenna and Hannah will break down the full spectrum of marketing career paths, including roles you may not realize a marketing degree can unlock. Marketing today touches every part of a business—and the skills that set you apart go far beyond social media.

💡 In this session, you’ll learn:
• Career paths to consider after graduation
• What employers are looking for in new hires
• Why AI and data literacy are becoming essential skills
• How to strengthen your resume and stand out in the job market

The session will also feature a live AI demo to help you position your experience more effectively and prepare for today’s evolving career landscape.

📅 Monday, March 30, 2026
📍 Main Campus Student Center
🕣 Registration opens at 8:30 AM

📄 View the conference program:
https://bit.ly/3P2uQu5

🎟 Register for the conference:
https://eastcarolinauniversity.formstack.com/forms/marketing_conference_registration