03/19/2026
🌟 Speaker Spotlight: CeCe Wilkerson
We’re excited to welcome CeCe Wilkerson, Communications & Events Coordinator at Invest Greenville, as a featured speaker at the 2026 Marketing Conference: Create. Connect. Lead. — Navigating the Future of Marketing.
CeCe is a passionate marketing and events professional dedicated to promoting her hometown of Greenville and strengthening the local business community. In her role at Invest Greenville, she helps lead marketing initiatives and events that support business recruitment, retention, and community engagement. A proud two-time ECU graduate (Marketing + MBA), CeCe brings both strategic insight and local perspective to her work.
🎤 Panel: Storytelling + Strategy: Collaborating with Industry Partners to Market Greenville-Pitt County as a Place People Want to Work, Live, & Grow
This panel will explore how marketing, storytelling, and strategic partnerships are used to position Greenville-Pitt County as a destination for talent, business, and long-term growth.
CeCe will be joined by:
• Julia Davis, Talent Engagement Manager, Invest Greenville
• Carley Revlett, Senior HR Manager, Attindas Hygiene Partners
• Moderated by David Horn, VP of Operations & Strategic Partnerships, Invest Greenville
💡 In this session, you’ll learn:
• How marketing supports economic development and workforce attraction
• The role of storytelling in shaping a community’s identity
• How businesses and organizations collaborate to attract and retain talent
• Why place-based marketing is a growing and impactful field
This session is perfect for students interested in marketing, HR, economic development, public relations, and community leadership, as well as anyone curious about how marketing can shape the future of a region.
📅 Monday, March 30, 2026
📍 Main Campus Student Center
🕣 Registration opens at 8:30 AM
📄 View the conference program:
https://bit.ly/3P2uQu5
🎟 Register for the (free) conference:
https://eastcarolinauniversity.formstack.com/forms/marketing_conference_registration