M2 Technology Solutions

When AI is consistently telling you what you want to hear, it's really hard to trust AI when in comes to marketing analysis.

There is a big different between using AI to help build content and using it to drive your strategy.

CJ from WiscWebs explains all of that in the new episode!

Full episode is live on our YouTube.

Listen to IT Unplugged: Spotify | Apple Podcasts | YouTube | Wherever you get your podcasts

https://youtu.be/M1KVTleVfjs

CJ from WiscWebs says most business owners are either tracking nothing or everything and neither one tells you much.

The metrics that matter depend entirely on what your website is supposed to do in the first place. Once you know that, the rest get a lot clearer.

Full episode is live on our YouTube.

Listen to IT Unplugged: Spotify | Apple Podcasts | YouTube | Wherever you get your podcasts

https://youtu.be/M1KVTleVfjs

The worst thing that can happen when using AI is that someone can tell.

CJ from WiscWebs says straight up that buzzwords are a dead giveaway. The moment phrases like "supercharge your business" or "turbocharge your results" shows up, people know. And it makes you look bad.

Another topic to consider is, search engines may soon start identifying and penalizing AI content and it may not be something that happens today, but there is a possibility. Just something to think about!

Overall, the fix is simple. Have human checks before putting out content with AI!

Full episode is live on our YouTube.

https://youtu.be/M1KVTleVfjs

Listen to IT Unplugged: Spotify | Apple Podcasts | YouTube | Wherever you get your podcasts

Most marketing business are now using AI.

But now the real question is whether you are using it the right way.

Our guest for WiscWebs, CJ, brings awareness to the distinction between the two that is worth paying attention too.

AI isn't meant to be a cost-cutting tool or timesaver, but an improver or client outcomes.

Full episode is live now!

Listen to IT Unplugged: Spotify | Apple Podcasts | YouTube | Wherever you get your podcasts

https://youtu.be/M1KVTleVfjs

AI will tell you you're doing great even when you're not and that's a problem.

There is no pushback. AI will validate every prompt and compute a very polished answer that might be completely wrong for your audience.

Our guest, CJ from WiscWebs said that you need a human to review the content before it goes anywhere.

AI is a tool, not a proofreader and definitely not a strategist.

So use it. Just don't trust it blindly.

Full episode drops Wednesday at 6AM CT. Stay tuned for more tech videos coming your way!

Automation sounds great on paper. But how much thought actually goes into that decision?

Alyssa from M2 Logistics says it starts with the customer. M2 didn't automate their spot board because of trends, but because their customers asked for it.

Faster responses, more activity on their boards, and pricing that works for both sides.

And the rollout confirmed it. The response was overwhelmingly positive.

Full episode is live on our YouTube.

Listen to IT Unplugged: Spotify | Apple Podcasts | YouTube | Wherever you get your podcasts

https://youtu.be/jBEoU1GYjI4

Humans are great at a lot of things, but leaving bias at the door isn't always one of them.

Alyssa from M2 Logistics explains why automation is changing the game for pricing. A rep might pull the right market rate, but quietly adjust because they got burned on that lane to weeks ago. It's not intentional, it's just human nature.

Automation doesn't carry the bias. It prices accurately and stays consistent to your strategy every time.

Full episode is live on our YouTube.

Listen to IT Unplugged: Spotify | Apple Podcasts | YouTube | Wherever you get your podcasts

https://youtu.be/jBEoU1GYjI4

Alyssa from M2 Logistics breaks down how the right technology completely changed their pricing process.

Every customer sends RFP's in different formats and pulling the market data, cleaning it up and making it consistent, eating up hours in a day.

Now it doesn't.

For logistic organizations without a large pricing team, that kind of AI and technology efficiency gain is exactly how they keep their volume up.

Full episode is live on our YouTube.

Listen to IT Unplugged: Spotify | Apple Podcasts | YouTube | Wherever you get your podcasts

https://youtu.be/jBEoU1GYjI4