Irwin Seating Company

Two weeks ago at CinemaCon, we introduced Irwinomics—the idea of making every seat count by balancing capacity, comfort, and operational efficiency.

From Luna and RoR to our newest option, Aura, our seating is designed to support both the guest experience and the teams behind the scenes. Thanks to everyone who stopped by the booth!

Explore more: https://www.irwinseating.com/facilities/movie-theater

After 9 years with Irwin, we’re excited to celebrate Cheryl Kooistra as she begins her well-deserved retirement.

As our Hourly Payroll Administrator, Cheryl has been a trusted and essential resource for our hourly and production teams. Her attention to detail, consistency, and deep knowledge ensured employees were supported in ways that truly mattered. During our transition to UKG, Cheryl played a key role in guiding the organization through change, helping create a smooth and confident path forward.

Cheryl’s impact reached far beyond payroll. She brought energy, personality, and heart to everything she did—from supporting event planning and contributing to Charity Team efforts to simply making the day a little more fun with music and positivity.

She also brought honesty and authenticity to her work and her team. Cheryl wasn’t afraid to share her perspective, and that openness helped strengthen those around her and the way we work together.

Cheryl has made a lasting impression on so many, not only as a teammate but as a true friend. Her support, kindness, and presence will be deeply missed across Irwin.

Cheryl, thank you for everything you’ve given over the past 9 years. We wish you all the best in this next chapter and a joyful, fulfilling retirement!

So proud to be a part of this project that is shaping the future of live entertainment in our hometown - Grand Rapids!

So many local hands touched this project, and we cannot wait for everyone to experience the amphitheatre that our community put together.

After 12 years of dedication, we’re saying thank you and happy retirement to Linda Meekhof.

In her role as a Support Technician on Irwin’s IT team, Linda has been a constant and valued presence in the day-to-day operations of our business. From resolving tech issues and supporting plant floor operations to helping maintain reliable and secure systems, her work has played a key role in keeping everything running smoothly.

Linda became someone employees could truly count on—approachable, knowledgeable, and always ready to help. Her support made a difference across the organization, ensuring teams stayed connected, productive, and moving forward.

She leaves behind a strong legacy of reliability, teamwork, and dedication that will not be forgotten.

Linda, thank you for the impact you’ve made over the past 12 years. Wishing you all the best in this next chapter and a very well-earned retirement!

From hometown high schools to the biggest stadiums in North America, Irwin is redefining how people come together.

Across stadiums and arenas, movie theatres, performing arts centers, lecture halls, and beyond, Irwin designs experiences that bring people closer. No matter the venue or audience, it all comes back to one thing: being better together.

With a focus on comfort, operational efficiency, quality, and customization, Irwin creates seating solutions that elevate every moment for fans, patrons, and students alike.

Curious where we make an impact? Explore all the markets we serve:
https://www.irwinseating.com/facilities

After more than 40 years with Irwin, it’s time to wish Steve Finney a very happy (and well-earned) retirement.

Since starting in 1983, Steve has brought incredible knowledge, curiosity, and dedication to his work. From designing the iconic Marquee Chair—still a product of choice more than four decades later—to advancing human-centered design and comfort across our portfolio, his impact is woven into Irwin’s history.

Steve’s contributions extended far beyond product design. Over the years, he held leadership roles across engineering, manufacturing, and operations, always championing a “learn by doing” mindset and a culture of continuous improvement. His approach to creativity and lifelong learning helped shape teams, develop future leaders, and strengthen our organization for generations to come.

Steve has made a lasting impression on countless employees, and while he will certainly be missed, his legacy will continue to be felt across Irwin.

Steve, thank you for your dedication. We wish you all the best in this next chapter!

All 14 auditoriums at Celebration Cinema – Rivertown (Grandville, MI) are officially upgraded.

In just 6 months, the entire theatre was transformed with our Recliner over Riser platform and ZG4 recliners—and they’ve already celebrated their grand reopening!

We’re proud to support not only our local theatres, but venues across the country as they reimagine the moviegoing experience—delivering next-level comfort, improved operational efficiency, and stronger ROI with Recliner over Riser.

Catch the full feature from WZZM 13 ON YOUR SIDE: https://youtu.be/odJN_JMVzJ0

Plus, see the full case study at https://www.irwinseating.com/case-studies/celebration-cinema-rivertown-crossings.

A Broadway icon, reimagined!

Irwin partnered with the historic Palace Theatre in New York City to restore its 1913 charm while elevating the modern guest experience. Featuring custom Art Deco end panels, rich blue upholstery, and our Rialto seating with stained wood details, every element was designed to honor the past—while performing for today.

Reopened in 2025, the Palace Theatre now welcomes around 1,700 guests in renewed comfort and style.

Explore the full case study: https://www.irwinseating.com/case-studies/palace-theatre