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Programs include TDSF™, CSR™, Listening with Integrity™, assessment-based coaching, workshops, coach mentorship, and more. At LIG Coaching & Consulting, we believe transformation isn’t about quick fixes or one-size-fits-all programs. It’s about creating meaningful, lasting change that aligns people with their greatest potential. Founded by Marcus Straub—2011 International Coach of the Year, mentor
, author, speaker, and trainer—LIG delivers full-spectrum coaching and consulting services for leaders, teams, and individuals. Every engagement is purposefully tailored, because every person, every business, and every situation is unique. Proprietary frameworks like TDSF™, CSR™, and Listening with Integrity™ go beyond traditional coaching. Combined with assessment-based insights (DISC, 12 Driving Forces®, EQ, TriMetrix® HD, Acumen®, and Stress), these tools empower clients to build trust, transform culture, strengthen communication, and achieve sustainable results. Our expanding programs include life coaching, executive coaching, leadership development, coach mentorship, and corporate trainings in listening, communication, delegation, team building, and culture. While our work spans industries, we specialize in supporting 𝘀𝗺𝗮𝗹𝗹 𝘁𝗼 𝗺𝗲𝗱𝗶𝘂𝗺-𝘀𝗶𝘇𝗲𝗱 𝗳𝗮𝗺𝗶𝗹𝘆-𝗼𝘄𝗻𝗲𝗱 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀, where leadership, relationships, and legacy are deeply intertwined. For over 20 years, Marcus has guided thousands of people across industries and life stages toward higher levels of happiness, fulfillment, and success. His mission is simple: help people thrive—both personally and professionally.
06/10/2026
Culture isn’t built by what we say matters. It’s built by what we practice consistently.
The conversations we avoid.
The behaviors we tolerate.
The effort we recognize.
The tone we bring into the room.
All of it teaches people what is actually valued. That’s why awareness matters so much in leadership. Every interaction is either reinforcing the culture you want—or quietly reinforcing the one you don’t.
That’s true in families, teams, conversations, and company cultures. When people only hear from us when something is wrong, they start to brace for correction. But when effort, progress, ownership, and positive behavior are noticed consistently, people begin to understand what truly matters.
Praise isn’t fluff. Done well, it reinforces what we want to grow.
One of the biggest mistakes people make when trying to change their lives is believing they have to change everything all at once. Most lasting change doesn’t happen that way.
It happens in small moments:
• catching yourself before reacting,
• pausing before speaking,
• slowing down enough to notice a pattern,
• making one slightly different choice than you would have before.
That may not feel dramatic in the moment… but over time, those small shifts begin changing the direction of your life. You don’t have to become a completely different person this weekend.
Just practice becoming a little more aware, a little more intentional, and a little more aligned with who you want to be. 𝗧𝗵𝗮𝘁’𝘀 𝗲𝗻𝗼𝘂𝗴𝗵.
06/03/2026
One of the biggest realizations people have when talking about habits and patterns is this: 𝗠𝗮𝗻𝘆 𝗼𝗳 𝗼𝘂𝗿 𝗿𝗲𝗮𝗰𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲𝗻’𝘁 𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 𝗮𝗻𝘆𝗺𝗼𝗿𝗲. 𝗧𝗵𝗲𝘆’𝘃𝗲 𝘀𝗶𝗺𝗽𝗹𝘆 𝗯𝗲𝗰𝗼𝗺𝗲 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿.
The way we respond to stress.
The language we use with ourselves.
The assumptions we make and the emotional patterns we repeat.
Over time, repetition creates autopilot. That’s why awareness matters so much. Because once you recognize a pattern, you finally have the opportunity to choose something different.
Most people don’t become what they 𝘄𝗮𝗻𝘁 consistently.
They become what they 𝗹𝗶𝘃𝗶𝗻𝗴 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 consistently.
The thoughts we repeat.
The reactions we default to.
The habits we reinforce without realizing it.
Over time, those patterns quietly shape our lives.
Tomorrow on the radio, we’re exploring “The Life You Practice” and the difference between 𝗹𝗶𝘃𝗶𝗻𝗴 𝗿𝗲𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆 and 𝗹𝗶𝘃𝗶𝗻𝗴 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆. Because many of the things we want to change externally actually begin with the patterns we practice internally.
📅 Tuesday, June 1 at 12pm MT / 2pm ET
🎙️ Tune in live on KAFM 88.1 (Western CO) or listen online
📞 Call in or text your questions to be part of the conversation
As May comes to a close, summer begins to peek around the corner. For many people, life doesn’t necessarily slow down—it just shifts.
Schedules change.
Energy changes.
Priorities change.
And sometimes the most important thing we can do entering a new season isn’t push harder… it’s become more intentional about how we want to show up within it.
More present. More aware. More connected.
More aligned with what actually matters.
You don’t need to have the whole summer figured out. Just take the next step forward with intention.
Work stress doesn’t disappear when the workday ends.
Too often, frustration, pressure, and emotional exhaustion follow us home—impacting the people we love most. Over time, that stress can quietly shape the atmosphere of an entire household.
This week’s article explores why protecting your peace at home isn’t just important for your personal life—it’s essential for your leadership, well-being, and long-term success.
There’s a point in growth where more information stops being the answer. Not because learning stops—but because depth matters more than volume. That’s especially true in coaching, leadership, facilitation, and communication work.
The real shift happens when you learn to recognize what’s happening in the moment, respond with intention, and guide others with greater clarity and discernment. That kind of growth doesn’t happen overnight—and it rarely happens alone.
Communication begins long before words are spoken.
It starts in presence. In attention.
In how we approach another person before the conversation even begins.
People can often feel whether we’re distracted, guarded, open, impatient, calm, or fully present—without a single word being said. That’s why awareness matters... because the quality of our communication is shaped as much by how we show up as by what we say.