Lockwood Test Prep

Lockwood Test Prep ACT and SAT tutoring and small group classes

08/17/2026

How to Lie Through Your Teeth On the Common Application - live on College Coffee Talk with college advisors Pearl and Andy Lockwood

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08/10/2026

College List Quality Control: how to ensure you have a balanced and strategic college list, so that you avoid "Admissions Armageddon". Live , on College Coffee Talk1

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08/03/2026

How to Avoid "Application In**st" -- where every Common Application has basically the same grades, scores, extracurriculars and essays that look like AI wrote them. College Advisor Andy Lockwood offers tips on how to stand out and GET IN in today's turbulent times.

� New to streaming or looking to level up? Check out StreamYard and get $10 discount! �

07/27/2026

Are test optional policies really a gift from admissions offices? Or a trap waiting to slaughter your college applications. Live @ 10am on College Coffee Talk!

� New to streaming or looking to level up? Check out StreamYard and get $10 discount! �

07/20/2026

College advisors Pearl and Andy Lockwood discuss the good, bad and ugly truth about the 529 college savings plan...and what to do about it if you have one! See FinancialAidWarrior.com for more info about our financial aid consulting services.

A client, Ava, just got into her Early Decision college.  Everything went silky smooth, and there wasn't a hint of a sci...
02/17/2024

A client, Ava, just got into her Early Decision college. Everything went silky smooth, and there wasn't a hint of a scintilla of any drama whatsoever during the 10 months we worked together.

Not.

Here's what really went down. Literally the day before she got the GREAT news, Ava's mom and I spoke on the phone for about 25 minutes. Most of the conversation was along the lines of:

*She's so bummed out, she doesn't think she's going to get into a "good school"

*None of her friends are getting into their top choice colleges, she's really, really nervous"

*What can we do, while we wait to hear from [College]? Anything?"

*When I ask her anything, she yells "I don't want to talk about it, mom!" and leaves the room.

That was Tuesday. On Wednesday, I logged into my email, to see "I GOT IN!" yelling at me at the top of my inbox.

It's quite a roller coaster, this college admissions game. You're down in the dumps one day, then all's forgotten in the morning. Sometimes it works the other way, not quite "riding high in April, shot down in May," but you get the point.

If you've been through the process, it may feel arbitrary. But it's not.

There's a "recipe" for what college admissions officers want, and it ain't all grades and SATs. Knowing the rules of the game is essential if you want the best results...
..which is why I'm re-running my new presentation, "Late Stage College Planning for 11th Graders" tomorrow night. All 2025 (and, what the heck, younger) families are welcome to join. No cost, nothing to buy.

If you're getting sick to your stomach about where to even get started in the process of making a list of colleges that your kiddo can even get into -- i.e. are there any "Safety Schools" any more? --- or do I have a snowball's chance in hell at scholarships or financial aid or scholarships, or what the bejeezus will she write her essay about, or related topics, here's where to go:

https://event.webinarjam.com/register/131/0zlnlbyr

Hope to see you on the morrow!

- Andy "That's College Life" Lockwood

P.S. This free class is especially for those parents of 11th graders who are getting closer and closer to "Go Time" for applications, essays, financial aid and scholarships, but don't feel "ready."

Here's the thing...
..this college process is like a commuter train. It pulls into the station, and leaves the station, on its own timetable.

It doesn't "care" if you're ready or not. It just happens, whether or not you're on board.

Just ask anyone who went through it already if things "snuck up" on them.

So if you're overwhelmed and maybe even a smidge guilty that you're not even close to having a coherent, strategic College Game Plan for their kids, I can't urge you enough to drop whatever you were planning on doing Sunday night and log in. (If you have a 10th grader or younger child, not a terrible idea to attend either.)

Topics on tap:

The inconvenient truth about what admissions officers at competitive and elite colleges REALLY want to see beyond GPA and SAT/ACT scores (hint: it’s not on Naviance, nor is it membership in National Honor Society, 25 clubs or a five day service trip/teen tour to a Third World country)

The closely-guarded truth about test-optional policies and how to decide To Submit or Not to Submit?

How six figure-earning families can qualify for tuition discounts of 56.2% even If their child did not crush the SAT, photoshop themselves into a water polo match or cure a pandemic over the summer

How to Write a College Essay that "Sells," Not Bores

How ChatGPT and Artificial Intelligence will affect college admissions and financial aid for our college-bound teens

Negotiation Secrets: How a mild-mannered college advisor helped his client into a “windfall” of an ​additional $30,022 from an elite college AFTER its “final,” stingy award

Financial Aid Rules' "Tectonic" Changes for families with siblings in college, business owners, divorced families

More, especially your questions. Pearl and I will be live in chat.

** Sign Up Here **
https://event.webinarjam.com/register/131/0zlnlbyr

Please forward this invitation to anyone you know who needs it! 'Cause they're not getting it anywhere else, not from their guidance counselors or other parents. Here's the page w/ all the info.

Essays, applications, financial aid, scholarships, the college list, test-optional and more!

One of the dumbest college-related news stories I've seen repeated in the past week:"Top colleges settle claims they fav...
02/15/2024

One of the dumbest college-related news stories I've seen repeated in the past week:

"Top colleges settle claims they favor wealthy students for admission."

Is that really news? This story covers a lawsuit against Yale, Georgetown, Northwestern, MIT, Dartmouth, among others, that alleged that these colleges favored applicants who could pay full price for college, despite the colleges' agreement to be "need-blind" (not consider whether the applicant needs financial aid). My take...

Seriously. This is news? Or do some people think things work differently, like there's a level playing field.

Second: is this a bad thing? At virtually every college you've heard of, full-pay families subsidize all the other families. In other words, their full boat dollars help colleges afford to give aid to families who need it.

Ditto for "development list" families who donate seven and eight figure amounts to colleges. (Most do not have a child currently applying to that college, by the way.). My business partner Don Betterton, who served on Princeton's admissions committee for 30 years, told me that 50% of these donations went to the need-based financial aid budget, enabling families with lesser resources to attend the same colleges.

Even if a college does consider whether you need aid ("need-aware"), that factor is merely ONE in 25-odd considerations. It's not likely to be make or break.

A Big Picture Thought

It struck me that most parents (and guidance counselors and other college consultants) either overlook this or have no idea about all the ingredients that go into the pot for admissions officers to evaluate in a college application.

Which makes sense, because most counselors rely on limited tools like Naviance (or SCOIR), or are deathly afraid of discussing third rail, politically incorrect factors that colleges care about like race and ethnicity. I don't blame them in either case: the first is a resources issue, the latter could lead to shaming, virtue signaling and career su***de.

Well, neither of those issues has ever concerned me, which is why I'm running a brand-new presentation tonight: Late Stage College Planning for High School Juniors.

https://event.webinarjam.com/register/131/0zlnlbyr

I'll cover all the stuff that goes into a winning college application --- essays, extracurriculars -- how to create a balanced, strategic college list and more. More specifics:

* The surprising percentage of families who pay Full Boat at any given college

* The latest strategies re: Test-Optional policies -- To Submit or Not to Submit?

* Why do students with lower GPAs and SAT/ACT scores get into elite colleges while academically superior ones fail?

* So many lame college admissions and financial aid jokes for one evening. Too many (non-refundable, free webinar)

* How to stand out in a "Sea of Sameness"

* How to write a compelling essay even if you lack an overly dramatic, Lifetime Network backstory of adversity and triumph

* Which extracurricular activities "sell"? Which ones bore?

* How to negotiate with a college

* More. (This message is already pushing the outer limits of my attention span.)

Here's where to tune in:

https://event.webinarjam.com/register/131/0zlnlbyr

(Btw, not a terrible idea for families with younger 'uns to join either.)

See you later,

Andy "Star of Late Stage and Screen" Lockwood

P.S. Please feel free to send this invite to anyone who is getting stressed out and anxious about whether their kiddo can get into a decent college, how to even pull a list together in the first place, what needs to be done when, etc. etc. etc.
They'll feel better after they join us tonight.

P.P.S. This is live and we're not planning on doing a replay.

Essays, applications, financial aid, scholarships, the college list, test-optional and more!

03/29/2021

Here's a recording of last night's webinar, a live, unscripted and off-the-cuff question and answer session, where I harassed, um, interviewed Lockwood Test Prep head tutor, Marissa Uneberg, Esq. with 30+ questions posed by attendees, including:

Does it really matter if my daughter doesn't send test scores?

How can you get an 800 in reading?

When is the best time to start prepping?

How many times should my child take the test?

Should he/she take BOTH the SAT and ACT?

Should we even bother preparing for the SAT or ACT

How is the SAT different than the ACT

Is there a penalty for guessing incorrectly?

What is the best way of determining which test to take?

Check out this recording today before it comes down.

And if you like what you hear in terms of Marissa's strategies, tactics and overall approach, you can take a cool 100 smackers off the tuition for our upcoming classes - use the coupon CRUSHER2021 at checkout, at:

https://www.lockwoodtestprep.com/online

Here's to CRUSHING your next test!

03/04/2021

We had 108 people attend this event, where our head tutor Marissa answered many, many questions including:

How many times should one take the SAT or ACT?

Should you take both of 'em?

Do colleges REALLY super score (look at only the best sections of either test)?

If you're a slow-to-medium test taker, what can you do and which test is best?

For more information, check out our test prep and tutoring page, LockwoodTestPrep.com

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Glenwood Landing, NY
11547

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Wednesday 12pm - 9pm
Thursday 12pm - 9pm
Friday 12pm - 9pm
Saturday 10am - 8pm
Sunday 10am - 7pm

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