Who Moved My Leads

What are we doing to find leads now that markets are changing?

10 years ago selling leads wasn't even a thing. Today it is big business. Heck some teams have lead purchase as their #1 business expense. Do you purchase leads?

In the sales business your customers who then become clients are always changing where they find information. Are you changing where you put information?

In order to find the best leads, let's take a minute and define what a lead is and is not. So many companies are "selling leads" that are not real leads at all.

Well...that is if you and your parents still get along :) And if the real estate crunch of 2006-12 didn't smush your parent's equity.

Millennials’ New Weapon in Bidding Wars: A Parent’s Home Equity Parents refinance their own homes to help their children compete as all-cash buyers in hot housing markets. When the purchase closes, the children pay the parents back.

It is 6x more expensive to find or buy a lead you know nothing about. Work with people you know or have done business with and expand from there. You will keep your money and your sanity!

Most of our leads are right there near us. All we have to do is pay attention and let people know we are there to help...in the most professional way.

Proof the market is always changing! http://realtormag.realtor.org/for-brokers/solutions/article/2016/11/how-drip-campaigns-are-killing-your-sales

How Drip Campaigns Are Killing Your Sales Learn how your emails to current and potential clients could be destroying your pipeline from the inside out.

It always about doing theverything best for your clients :)

Resale Issues Buyers Don't Think About Remind your clients that even if these “adverse situations” wouldn’t bother them as home owners, they could be the bane of their existence as sellers.

We all know people that do some of these but more importantly we need to read this and look at ourselves. :)

7 Things You May be Telling People Without Saying a Word – The Mission I shared an infographic recently that has really had me thinking about the impressions we make on others. Have you ever gotten the cold…