Official Page for the Rowan University Music Industry Program Music Industry majors can choose between two specializations: Music Technology and Music Business.
Rowan University’s cutting-edge Bachelor of Science in Music Industry degree program provides students with the extensive knowledge and experience they need to launch a successful career in the music business or the recording industry. The Music Technology specialization offers hands-on production experience in the recording studio, while Music Business focuses on management and marketing as pract
iced in the music industry. Students in one specialization can take courses from the other as electives. Both specializations incorporate 12 credits from the Rohrer College of Business, which can be used as part of a path to a BS/MBA. Students also embark on two internships designed to connect them with the industry and give them invaluable real-world experience and networking opportunities. Students graduate with a Bachelor of Science in Music Industry degree from the Music Department. All incoming first-year students attend the same music business and production courses, so that students in the Music Business specialization understand how the music creation and recording processes function, while Music Technology students gain a strong understanding of how the business and marketing angles of the industry work. This breadth of knowledge is more important than ever, as the music industry becomes more and more driven by freelancers and entrepreneurs who must be able to rely on themselves to achieve success. During semesters seven and eight, students produce and deliver a capstone project. This might mean producing and promoting an album, scoring music to a motion picture, or even launching a business, such as a management company, record label, or live bookings agency. Music is being used in more settings than ever before, and that means a wide variety of jobs and entrepreneurial opportunities for graduates with the right knowledge, connections, and skill sets—all of which the Music Industry builds. Music production, management, and promotion opportunities for Music Industry majors include:
• Record companies
• Recording artists
• Recording studios
• Live-music booking agencies
• Music publishers
• Music supervision
• Advertising
• Music scoring for film, television, and online videos
• Video game scoring
• Mobile phone apps
• Live music management and promotion
• Live music production
• Post-production sound
• Radio stations
• Television stations
• Location recording
• Artist management
• Audio preservation
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