05/05/2022
There’s no better way to improve as a salesperson than to understand the dynamics of your selling habits. If your company is using sales intelligence softwares, you may actively be depriving yourself of one of your most important tools: analytics.
Take the opportunity to dive into your sales engagement platform and do some a/b testing. Create a sequence with a/b emails and let it ride for a couple of weeks. You may be surprised to see what initiates the most and best responses. Was it the long, wordy, explain-y email? Or was it the short and sweet “Hey, so and so. Can you point me in the right direction?” You’ll learn a lot about your prospects by how they respond to you.
