Media Effects Lab at UF

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The Media Effects Lab at UF serves as an interdisciplinary collaboratory to design, develop, and disseminate the effects of media content and technologies to improve the human spirit and condition. The Media Effects and Technology Lab (METL) in the College of Journalism and Communications at the University of Florida serves as an interdisciplinary collaboratory to design, develop, and disseminate the effects of media content and technologies to improve the human spirit and condition.

09/28/2018

Thank you all for coming to our lab open house today! Hope you had a great time learning about our projects and the research opportunities. We look forward to meeting you again for the future lab sessions.

Daniel Pimentel, UF CJC Class of 2011 – Noticias WUFT

09/20/2018

So proud to see our lab coordinator, Daniel Pimentel, a great ambassador for ALL!

Daniel Pimentel, UF CJC Class of 2011 – Noticias WUFT Daniel Pimentel, UF CJC Class of 2011 By Sofia Arriaga September 19, 2018 Hispanic Heritage Month Daniel PimentelDaniel Pimentel is a man with a vision — in virtual-reality, that is. Pimentel works at the University of Florida Media Effects and Technology Lab, where he researches the effects of vi...

09/17/2018

Hello! Our lab open house will be held on September 28th (next Friday). We apologize for a change in time. Come get involved and learn about our current projects. We look forward to hosting you. Thank you!

04/04/2018

Congratulations to our first-year Ph.D. student Minji Kim for winning 1st place at yesterday's 2018 Graduate Research Symposium! She'll be representing UF at the Florida Statewide Research Symposium later this month.

02/15/2018

Even when your eyes are on the side you can see far with VR! Gator Day at Florida State capitol 2018

02/07/2018

We are now recruiting non-student participants for a news media study. Participation takes approximately 45 minutes and you will be compensated $15. Please register at goo.gl/Jk4oVY

01/09/2018

Science of stories for the stories of science.

The changemaker: What virtual reality can teach us

12/10/2017

"From climate change to health issues, the lab sets forth measuring effects of media messages on audiences. One of its many goals is to measure, and even increase, empathy levels." -
Lab Director Sri Kalyanaraman is featured as a changemaker in The Gainesville Sun!

The changemaker: What virtual reality can teach us UF professor explores how technology might alter how we see the world.