09/03/2026
What if the hotel was actually the destination? 🏨
For many travelers, where they stay is becoming just as important as where they go.
Florida’s historic grand hotels offer a good example. Properties like The Breakers, The Don CeSar and The Biltmore bring together architecture, history, hospitality and a strong sense of place, giving travelers the opportunity to experience a destination without filling every hour of their itinerary.
In a recent article, Dr. Rachel J.C. Fu, our UF THEM department chair, looks at these iconic Florida hotels through the lens of Labor Day travel and explores a bigger change happening across hospitality: Travelers increasingly want more than a place to stay. They want experiences and stories they’ll remember long after the trip is over.
🔗Read Dr. Fu’s full article at the link below.
https://bit.ly/4yeLh7L