Sonority Group

The Role Counselors Play in the Admissions Funnel

Admission counselors play a vital role in fostering relationships with prospective students. To cope with these rapid shifts, admissions counselors must utilize innovative marketing strategies and robust communications plans to help build relationships at every stage of the admissions funnel.

Below is a breakdown of the vital roles of admission counselors in the relationship-building aspect of admission...

The Role Counselors Play in the Admissions Funnel Join us as we break down the vital roles of admission counselors in the relationship-building aspect of the admission funnel.

Enrollment Marketing: Engaging Parents During Enrollment Time

Parents are playing an increasingly vital role in their students' enrollment journeys. They're critical influencers in the decision-making process, helping their children find the right school.

To account for this increasingly important audience, your marketing plan for school enrollment has to include prospective parents as a key audience. Join us for an in-depth exploration of why parent engagement matters, the challenges you might encounter, and how you can better engage parents in your enrollment marketing…

Enrollment Marketing: Engaging Parents During Enrollment Time Join us for an exploration of why parent engagement matters, challenges you might encounter, and how you can better engage parents in enrollment marketing.

At this point, it doesn't come as a surprise that you need strategic enrollment marketing to have the best chance of meeting your institution’s enrollment goals. There are multiple elements that impact your plan’s success and need to be considered when developing your strategic enrollment marketing plan.

Take timing as an example. To truly optimize your enrollment marketing, you need more than a hunch at when your campaigns and messaging will be most successful. You need a strategy to ensure that will be the case.

That means you must understand the optimal time frame for targeting prospective students, depending on their stage in the student journey…

Enrollment Marketing Plan: Timing Your Campaigns To truly optimize your enrollment marketing plan, you need more than a hunch at when your campaigns and messaging will be most successful.

Discover how Sonority Group's SEM campaign enrolled 54 additional students with a low acquisition cost and seven-figure revenue.

Read the case study...

Sonority Group Case Study: Search Engine Marketing (SEM) Discover how Sonority Group's SEM campaign enrolled 54 additional students with a low acquisition cost and seven-figure revenue.

Discover how Sonority Group's programmatic ad campaign drove 300K impressions leading to a 56% surge in RSVPs and a 63% increase in event attendees.

Read the case study...

Sonority Group Case Study: Programmatic and Connected TV Advertising Discover how Sonority Group's programmatic ad campaign drove 300K impressions leading to a 56% surge in RSVPs and a 63% increase in event attendees.

Sonority Group's SEO achieved a 71% boost in organic ranking, 1,271% surge in clicks, and a 573% increase in impressions, for consistent organic growth.

Read the case study...

Sonority Group Case Study: Search Engine Optimization (SEO) Sonority Group's SEO achieved a 71% boost in organic ranking, 1,271% surge in clicks, and a 573% increase in impressions, for consistent organic growth.

Enrollment Marketing: Engaging the Next Generation of Students

Higher education enrollment marketing is a challenging proposition because the parameters are constantly changing. As new generations of students look to attend college, institutions have to contend with a continually evolving set of expectations and ways of consuming information.

Especially as recruitment increasingly depends on enrollment marketing, building a comprehensive marketing plan for school enrollment becomes especially relevant. That enrollment plan must demonstrate a complete understanding of the audience, these changing expectations, and a comprehensive plan to address these needs.

In this guide, you'll learn about effective strategies for engaging the next generation of students, driving enrollment growth, and increasing long-term engagement with your current students.

Enrollment Marketing: Engaging the Next Generation of Students In this guide, you'll learn effective strategies for engaging the next generation of students and driving enrollment marketing growth.

Building a Successful Social Media Strategy for Schools

It's not just about understanding the importance of social media marketing for schools. It's also about crafting the right strategy and engaging in the right tactics to reach your audience beyond vanity metrics. This guide can help you to get started….

Building a Successful Social Media Strategy for Schools It's not just about understanding a social media strategy for schools. It's also about crafting and engaging in strategies to reach beyond vanity metrics.

Breaking Down the Admissions Funnel Flow Chart

Not all recruitment marketing is created equal. Experienced higher education marketers know that students who have barely heard of your schools have very different needs and expectations than those you have already admitted.

To accommodate those needs and expectations, it pays to categorize your prospective students into specific segments and categories. The most common organizational tool for this purpose is the college admissions funnel, which includes three basic categories to help you better plan your channel and messaging to move prospective students from initial awareness to enrollment…

Breaking Down the Admissions Funnel Flow Chart Simply put, the college admissions funnel flow chart describes the steps potential students take on their enrollment journey.

Increasing ROI with Higher Education Content Marketing

Make no mistake: in the competitive world of higher education, content marketing can make or break your enrollment success. It allows you to differentiate your school from others your students are considering and can provide relevant and persuasive information throughout the enrollment cycle.

In this guide, we'll focus on the basics of content marketing, especially as it relates to the return on investment (ROI) you can gain from it.

Increasing ROI with Higher Education Content Marketing In this guide, we'll focus on the basics of higher education content marketing, as it relates to the return on investment (ROI) you can gain from it.

Importance of a CRM in Inbound Marketing for Schools

Broadly speaking, education-based inbound marketing breaks down into three stages:

1. attracting,
2. engaging, and
3. delighting students.

Each stage has its own tactics designed to reach your audience and gently guide and nurture them through the buyer's journey. In this process, a Customer Relationship Management (CRM) system becomes essential to the marketing process...

Importance of a CRM in Inbound Marketing for Schools We won't tell you that inbound marketing for schools is simple. But you likely already know that it's a crucial step to success for any college.

Social Media Marketing for Schools [Paid versus Organic]

Social media marketing for schools is an inherently complex process. But once you break it down into two major components, it becomes relatively straightforward. You have to know where to focus your priorities, and this guide will help you do just that.

Social Media Marketing for Schools [Paid versus Organic] Social media marketing for schools is a complex process. But once you break it down into two major components, it becomes relatively straightforward.