TCU Neeley School of Business

The economic impact of a major airline hub extends far beyond flights, terminals and travelers.

A new study from the TCU Center for Supply Chain Innovation examines American Airlines' broader influence across North Texas.

Led by Travis Tokar, professor of supply chain management, the independent analysis began through a project-based supply chain capstone course before expanding into a broader applied research effort through the center.

For TCU Neeley, the study highlights the value of connecting academic expertise and industry to advance applied research around the complex challenges shaping business.

Today, students are settling into their TCU home for the upcoming academic year.

Building on TCU – Texas Christian University’s world-class orientation program, the largest incoming class of business students will experience a coordinated Neeley School onboarding experience designed to build community before classes begin.

Designed to help students thrive from their first semester, Neeley’s onboarding experience supplements orientation with professional development resources, peer coaching, involvement opportunities, and mentorship to support academic, professional and personal success.

Read the full story to see how Neeley sets first-year students up for success from day one: https://neeley.tcu.edu/news/posts/new-student-onboarding.php

🏎️ Everybody’s like zoom…

As part of the full-time MBA onboarding experience, our new cohort synced up for a team dynamics exercise that put their communication and relationship-building skills to the test.

During the Pit Crew Challenge, students worked together like a professional pit crew, changing tires and fine-tuning a real NASCAR. The high-octane experience challenged students to communicate clearly, build trust and rely on the power of collective effort.

More than a friendly competition, the experience created opportunities to forge new relationships while demonstrating how synchronized teams perform under pressure.

Whether on the track or in the boardroom, every second counts, every role matters and great teams make the difference.

Welcome to Neeley. Start your engines. 🏁

American Airlines moves millions of passengers through DFW every year, but its impact on North Texas goes far beyond the airport. A new TCU analysis finds that the airline’s DFW hub supports an estimated $70 billion in annual economic output and 345,000 to 357,000 jobs across the region.
🔗 https://bit.ly/4zmfdjF
TCU Neeley School of Business

TCU Neeley earned two Silver Awards in the 47th annual Telly Awards, selected from more than 14,000 entries representing 55 countries.

Neeley Marketing and Communication teams led the award-winning work in collaboration with production partners. Team members Tiara Richard, Erin Smutz and Victoria Ruiz Sandoval helped bring the projects to life.

One video captures the TCU Neeley student experience, while the other tells the story of a mother and son who crossed the commencement stage together.

The Telly Awards recognize excellence in video and television worldwide, with entries judged by more than 250 industry experts, including executives from YouTube, Netflix and HBO. Since 1979, the competition has recognized outstanding work from advertising agencies, production companies, television networks and digital creators worldwide.

Thirty TCU Neeley student-athletes earned Big 12 academic honors this year, demonstrating the discipline, resilience and commitment required to excel in the classroom while competing at the highest level of collegiate athletics.

Five Horned Frogs earned both Big 12 All-Academic recognition and the Dr. Gerald Lage Academic Achievement Award, the conference’s highest academic distinction:

• Dominic Byles, Accounting, Men’s Track and Field

• Kaitlyn Bradley, Accounting and Finance, Beach Volleyball

• Christopher Meyer, Finance, Men’s Track and Field

• Josey Whitaker, Accounting, Women’s Track and Field

• Morgan Williams, Accounting and Finance, Beach Volleyball

Congratulations to all of our Neeley student-athletes recognized for their commitment to excellence in academics and athletics.

🔗 Read on: https://neeley.tcu.edu/news/posts/student-athletes-academic-honors.php.

Kinda chic to live in the 817…This is Fort Worth.
Some call it Cowtown, some call it Funkytown.
We call it our TCU home.

What does it mean to go to college in the nation’s 10th-largest city? Opportunities to explore, learn and experience something new extend well beyond campus.

Fort Worth Botanic Garden recently earned official accreditation from the American Alliance of Museums, recognizing excellence in living plant collections, public education and conservation alongside its partner, the Botanical Research Institute of Texas (BRIT).

For TCU students, this nationally recognized living museum is just down University Drive. It’s one of many places that make Fort Worth an extension of the Horned Frog experience, whether you’re looking for space to recharge, opportunities to learn outside the classroom or another part of the city to explore.

Living and learning in Fort Worth means having world-class cultural institutions, entertainment, restaurants, outdoor spaces and career opportunities close to campus.

Discover top-rated things to eat, see and do in Cowtown: https://stories.tcu.edu/discover-fort-worth.

Congratulations to Mark Houston, associate dean and Eunice and James L. West Chair in Marketing, on receiving the 2026 American Marketing Association Interorganizational Special Interest Group Lifetime Achievement Award.

This honor recognizes Houston’s influential contributions to marketing research and his sustained commitment to the discipline through mentorship, editorial leadership and service.

Join us in congratulating Dr. Houston on this distinguished recognition.

Give it up for these emerging analysts. 📊

During the 2026 Neeley Analytics Academy, more than 50 rising high school juniors and seniors from seven states spent a week exploring how data, machine learning and AI can inform real business decisions.

Students worked in teams to:
🔍 Audit and understand real-world data
📈 Build statistical and predictive models
🤖 Use AI to uncover patterns
💡 Transform insights into business strategies
🎤 Professional present business recommendations

Along the way, they built friendships, explored the TCU campus and put their teamwork to the test through the Frog Hunt, Analytics Olympics and Academy traditions.