06/22/2026
Students recently learned about design thinking in Japan. Their Education Abroad course included visits to KidZania Japan in Tokyo, among other destinations.
Greg Laurence, department chair and professor, has researched KidZania for years. This destination stands out due to the way its visitors interact with custom workplaces.
The following is a lightly edited translation of KidZania’s post:
On May 25 and 27, 2026, Gregory Laurence from the University of Michigan-Flint School of Management, along with approximately 30 students from various departments, visited KidZania Tokyo as part of an educational tour exploring Japanese culture and business. This year marks the third consecutive year that U-M students have visited KidZania.
Laurence is also a valued research partner. In the KidZania White Paper, published in 2025, he collaborated on a joint study regarding "Uniform Magic," the phenomenon where children gain confidence, pride and a sense of capability the moment they put on a work uniform.
During this visit, Laurence himself took the initiative alongside KidZania staff to brief the students on the facility and its underlying concepts. The students listened intently to discussions on the value of the realistic learning KidZania offers. Key topics included the meticulous design of the kid-sized environment and the system that empowers children to independently experience economics through KidZania's proprietary currency, "kidZos."
Following the tour, the students had the opportunity to look through the KidZania White Paper, which features Laurence's research, sparking a lively and cheerful photo session with the white paper in hand.
Below is a comment shared by Laurence regarding this visit:
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Message from Gregory Laurence:
"The students who come to KidZania are truly impressed by the excitement and energy of the space. They all say, 'I wish we had this in America!' (Actually, there is one in Dallas, but that’s a bit far from Michigan! Haha.)
The students on the tour seem to feel that this is a truly special place where children can try new things in a safe environment.
Another aspect that caught the attention of many students was the 'separation of parents and children.' They found it wonderful that the system allows children to explore and experience things freely without feeling parental pressure. Compared to other places we visit, KidZania has a highly focused and consistent business model. Every aspect of the design — from the space and the experience to the uniforms — resonates deeply with the students.
The accompanying faculty members also unanimously agree from their respective perspectives that 'KidZania is an absolute must-visit location.'
For instance, our costume design professor focused on the design of the uniforms, while the graphic design professor analyzed the visual signage. Meanwhile, looking through a management lens, I focused on the business model. KidZania is a place where we can have deep, simultaneous discussions with students from three distinct professional viewpoints, bringing the big picture of our lectures together all at once. That is why we love this place so much."
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Thank you to everyone from the University of Michigan.
Through partnerships with educational institutions and corporations, both in Japan and overseas, we will continue to validate and promote the value of edutainment — which fosters the life skills of children who will shape the future — from both academic and practical perspectives.
To learn more about "Uniform Magic," the joint research conducted with Laurence, please visit the following links:
KidZania White Paper 2025 (PDF): go.umflint.edu/kidzania-paper
Special Interview Column (click translate): go.umflint.edu/kidzania-column
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