VDL at Northern Arizona University

VDL Fall 24

We are excited to invite the community to weigh in on three design concepts for a new City logo! A poll and short survey are now available through Jan. 11, 2025 at www.flagstaff.az.gov/logo.

Poster for Film Series 2025. Designer Kyra Gouge

Hello, Flagstaff community! Here are a few projects our students worked on last Spring.
Are you interested in working with the VisualDESIGNLab?
We are looking for compelling projects to work on this fall. If you are in need of a new brand identity or help to promote your nonprofit organization with new design materials or have an interesting design idea and want to collaborate with design students from NAU, please contact [email protected]

Flagstaff Festival of Science's new brand identity! Designed by the student in the Visual Design Lab

Press release:
The Festival Has a New Logo and a New Look!
To signal the renewal of its commitment to innovation in Science, Technology, Engineering, the Arts and Mathematics (STEAM) education, the Flagstaff Festival Science Board of Directors announces a redesign of its brand identity.

The new brand look features a fresh new logo, color palette and accompanying text elements, but is designed to recognize the success of the Festival’s legacy brand. The first Festival of Science was held in 1990, and since then has grown to become the longest running, entirely free public science festival in the U.S., reaching thousands of people of all ages in the Flagstaff community and beyond.

Featuring dark purple and bright green, the brand’s primary colors evoke the legacy logo, along with an outline of the San Francisco Peaks. New elements such as the beaker and planetary body icons represent the Festival’s focus on cutting-edge science.

To achieve its goals and to set a new direction focused on innovation and STEAM education, Festival Director Elizabeth Vogler worked with Northern Arizona University Professor Patricia Murphey, Director of the VisualDESIGNLab. Under Murphey’s direction, Visual Communication students Amanda Macholl, Brookelle Baker, Aiden Stella and Rochelle Ring designed a logo and a complete package of branding standards that combined the original sense of place and mission with a contemporary visual update.

“The launch of our new brand identity is symbolic of our strategic vision,” said Virginia Watahomigie, Festival Board President, “and to the future of Festival programming. We are very pleased with the designs provided by the NAU students and grateful to the VisualDESIGNLab for all their work.”

Check out our new reel!

VisCom NAU Visual Communication Program Reel Check out our current promo reel showcasing student work from both the Graphic Design and Motion Design emphasis.