Heather S. Goucher

Heather S. Goucher

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Engineering your one-of-a-kind personal brands built to attract, convert, and that you can't ignore.

11/19/2025

had “Girls” by Rachel Platten on repeat today and it low-key wrecked me in the best way. like… why does it feel like an anthem for the girl who’s always clapping for everyone else while quietly wondering, “okay but who’s holding me?”

I’m sitting here with my coffee, cozy sweater, and this song is playing, and I’m thinking about how many of us are out here building brands, holding families together, surviving our own plot twists… and still trying to do it solo like it’s some kind of badge of honor. I’m tired of pretending I don’t want a circle. I want late-night front porch vibes. I want “tell me the truth, not just the highlight reel.” I want strategy + prayer + ugly-cry-laughing. I want women who can hold my “I’m scared” and my “I’m made for this” at the same damn time.

I don’t have all the pieces yet, but it’s coming... something that feels exactly like that soft light on, drama off, sisterhood on fire. if this song hits your chest the way it hit mine and you’re like, “yeah, I’m

so done doing this alone”… drop GIRLS or a 🕯️ in the comments so I know you’re one of mine.

10/21/2024

Are You Sleeping on Free AI Tools?

Ladies, if you’re still not using ChatGPT or Gemini, you’re missing out BIG time.

Don't Be Scared!

These aren’t just techy toys—they’re the ultimate business hacks, and guess what?

They’re FREE. Yes, free to use.

Imagine having a 24/7 assistant, content creator, and strategist right in your pocket.

Stay tuned all week, and we’ll dive into how to use these powerhouse tools to scale like a BOSS.

PS: Something even BIGGER is coming that’s going to blow your mind.

10/21/2024

Hello, Darlings!

New week, fresh vibes!

Time to shake things up and go after those wild dreams like the boss you are.

What are your goals for smashing through barriers and making this week unforgettable?

Drop your goals below and let's get this party started! See less

10/18/2024

Is your brand blending into the background? Time to hit refresh, honey, because playing it safe won’t get you noticed.

Your brand should be as bold and dynamic as your dreams. It’s time to ditch the “just another brick in the wall” vibe and build something unforgettable.

“Live, Work, Create” isn’t just a cute Pinterest quote—it’s a full-on way of life. And your brand should scream YOU from every angle, every post, and every interaction.

Ready to make your mark? Let’s dive into a no-fluff, no-nonsense Brandstorming session where we unlock the magic you’ve been hiding.

Your brand’s about to get a serious glow-up!
Book your Brandstorming Call now

Let’s go from basic to bombshell—because blending in? That’s not your vibe.

Click here to grab your spot! https://sassandclasscreations.setmore.com/beta?source=easyshare

10/17/2024

🌙 Evening Love Smack Alert 🌙

Ending the day on a HIGH because my clients have been slaying it left and right! 💥

My DMs are lit up with wins, breakthroughs, and those “HELL YES” moments that remind us why we hustle.

They’ve shown up, conquered, and set the bar sky-high today—and I’m here for every single victory.

Reminder: If today didn’t go as planned, guess what? Tomorrow’s another day to come back stronger and claim those wins. But for now, let’s raise a glass to the boss moves being made today!

Sleep tight, dream big, and wake up ready to CRUSH it.

10/07/2024

Welcome to Sass and Class Creations Here is a bit more about it's founder and CEO.

I’m Heather Sue Goucher, the brains, beauty, and boldness behind Sass & Class Creations—where personal branding meets unapologetic confidence.

Let’s cut through the fluff: I’m not just another branding enthusiast. I’ve been in the trenches, building, leading, and scaling brands from the ground up. Here’s why you want me in your corner:

🔥 I AM A LEADER& BOMBSHELL
📚 🎓 Degree in Youth Ministry & Biblical Studies from Spring Arbor University, with a specialized focus on sociology, race relations, and diversity. I’ve taken my passion for people, leadership, and spiritual growth and applied it to help others build thriving brands and communities.

🎤 In college, I didn’t just study—I led. As a Campus Spiritual Life Advisor, I guided students through personal growth and helped foster deeper connections. I was also an active member of the Gospel Choir and the Campus Events Team, where I organized events that built real connections across the community.

Additionally, I served as part of the Diversity and Inclusion Program, ensuring that the campus environment was one where every voice was valued and heard, and where important conversations around race, culture, and inclusion were front and center.

🙌 Leadership runs deep: I’ve served as a Young Life leader and was a youth ministry intern at one of the nation’s largest mega-churches in Las Vegas, where I helped lead one of the most successful young adult community groups the church had ever seen. I know how to build a movement—whether it’s for faith or business.

🔥 I Bring the Receipts:
💼 Took one of Las Vegas' Top 100 Doctors from $30k to nearly $100k months, turning a struggling practice into a well-oiled, profit-pulling machine. 💸 Talk about ROI!

🎰 As a top seller for Caesars Palace Hotel & Casino, I didn’t just sell experiences—I crafted them, consistently delivering VIP-level service with a flair that left them coming back for more.

💡 Social Media Sorcery for a small water restoration company? Yep, that’s in my bag too. I’ve seen small businesses scale fast when they get their brand and social media on point.

📸 Baby Photographer at the hospital? It doesn’t get more real than that. I’ve worked the grind, hustled on commissions, and built connections in the toughest of industries.

🍔 McDonald’s & Retail (Office Max)? You bet. I’ve learned first-hand what it takes to connect with customers, whether flipping burgers or selling office supplies—these experiences have built my customer service expertise that flows into every brand I touch.

👑 Real Talk:
After a life-changing health scare in 2015, I took my first steps into entrepreneurship through Beachbody (now Bodi). That’s when the entrepreneurial seed my uncle Duane planted years ago started to bloom. From that point, I knew my mission was to help others build brands that truly reflect who they are—brands that turn heads, make money, and live up to their full potential.

💥 I’ve Got Skin in the Game:
I’ve worked as a community manager and leader for two multi-millionaires, managing and growing their communities while also serving as an expert in one of their programs.

I’m an expert in a tax and accounting space, helping clients design their brands around their passion and expertise to make their lives (and tax strategies) work for them.
Oh, and I’ve been doing all of this while leading a team and coaching others to find their own entrepreneurial paths. 🎤 Mic drop.

I stopped playing at Loss level and started playing at Boss level! JOIN ME!

I’m not here to play small or keep anyone else stuck playing small either. My mission is to take your personal brand and transform it into a magnet for success.

Whether you’re starting from scratch or ready to scale, I’ll help you bring your bold, authentic self to the forefront and watch as your audience and profits grow.

So, if you’re ready to:
Stop blending in and start standing out
Turn your passion into a profitable, head-turning brand, and get a little sassy along the way...

I’m your girl.

Let’s connect, and let’s turn your brand into something that makes people stop, stare, and say, “I need what she’s got.” 💋

If you wish to connect here is my booking calendar link! I look forward to speaking with your beautiful self!

https://sassandclasscreations.setmore.com/beta/book

With love and gratitude,
Heather Goucher
CEO of Sass and Class Creations

10/07/2024

Sass and Class Creations is a bold, unapologetic branding and creative consultancy founded by Heather Goucher. It’s all about helping female entrepreneurs craft personal brands that are as fierce, unique, and impactful as they are.

With a blend of edgy attitude (the "sass") and timeless elegance (the "class"), Sass and Class Creations empower businesswomen to break free from the ordinary and build unforgettable brands that command attention and stand out in a saturated market.

Here’s what it offers:

Signature Branding Services: From visual identities to messaging, Heather crafts iconic, show-stopping brands tailored to each entrepreneur’s unique vibe and vision.

The Brandstorming Call: A powerful session where Heather provides 3 intuitive hits about your brand and 3 tips to position it effectively right now.

Branding Brilliance Retainer: Ongoing monthly support for branding strategy and development, available exclusively to those who've already booked a Brandstorm or purchased one of her signature packages.

Sass and Class Creations is all about fusing creativity, authenticity, and strategy, making sure your brand reflects who you are at the core while positioning you as a leader in your industry. Whether you’re just starting out or ready to elevate your brand, Heather’s mission is to ensure your brand isn’t just seen—it’s unforgettable

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Location

Address


W. Maple Road
Las Vegas, NV
48622

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm