Varsity Brands

Varsity Brands Varsity Brands elevates the student experience- in Sport and Spirit.

We are the recognized leader in athletic gear, the driving force in cheerleading, and the most trusted name in celebrating student milestones. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.

08/18/2026

A little coffee and a lot of team and can go a long way. This month’s Coffee & Connection brought our teammates together to celebrate the upcoming Vogel Alcove Dodge for a Cause Charity Tournament.

On August 26, our Varsity Blues & Bruisers and Throwbocops teams will hit the court at SMU’s Moody Coliseum in support of Vogel Alcove and the children and families they serve.

Learn more about Vogel and Dodge for a Cause: https://vogelalcove.org/dodge/

Thank you to Lattes on Location for helping us bring teammates together over coffee.

Back-to-school season means school spirit and sports are getting pumped up, and we’re kicking things off with a fresh “T...
08/14/2026

Back-to-school season means school spirit and sports are getting pumped up, and we’re kicking things off with a fresh “This or That” series. First up: Friday Night Lights or Pep Rallies?

Which one are you most excited for this school year? Or are you choosing both?

Varsity Spirit BSN SPORTS

Introducing the Believe In You Leadership Program. This 20-week program that empowers student leaders to create meaningf...
08/12/2026

Introducing the Believe In You Leadership Program. This 20-week program that empowers student leaders to create meaningful traditions and build stronger school communities.

The program is paired with an on-demand professional development course that equips educators with the training, tools, and framework to bring Believe In You Leadership to life in their schools.

Learn more and get started today.
https://believeinyou.varsityuniversity.org/leadership-curriculum/

The summer sure flies when you use it to do something amazing. Good luck finishing your Bike2ballparks journey strong!
08/11/2026

The summer sure flies when you use it to do something amazing. Good luck finishing your Bike2ballparks journey strong!

In 2024, we asked more than 1,000 students, parents, administrators and coaches how school spirit has made a difference ...
08/05/2026

In 2024, we asked more than 1,000 students, parents, administrators and coaches how school spirit has made a difference in their overall success. This study concluded with recommendations on how to foster community through spirit, provide resources and mentorship programs built around improving mental health and wellbeing and engaging parents directly to help them reinforce and be part of school spirit and participation at home.

If you're interested in learning more about the study or how Varsity Brands is uniquely positioned to help in each of these important areas, read more here: https://bit.ly/4gNcAAO

Every sport looks a little different but the bonds and friendships made look remarkably the same.No matter how you compe...
07/30/2026

Every sport looks a little different but the bonds and friendships made look remarkably the same.

No matter how you compete, sports have a special way of turning teammates into lifelong friends. Through every practice, challenge, and celebration, those bonds become part of what makes the journey unforgettable.

As part of World Friendship Day, please join us in celebrating the connections that make sports even more meaningful.

Help your students grow all year long with the FREE Believe In You 40-Week Empowerment Journals! Designed for elementary...
07/29/2026

Help your students grow all year long with the FREE Believe In You 40-Week Empowerment Journals!

Designed for elementary, middle, and high school students, these grade-level journals provide weekly activities that help students build confidence, strengthen relationships, develop healthy habits, and practice essential life skills.

Start the school year right with resources that support both academic and personal growth.

Download your free journals today.
https://believeinyou.varsityuniversity.org/40-week-journals/

In 2024, we asked more than 1,000 students, parents, administrators and coaches how school spirit has made a difference ...
07/23/2026

In 2024, we asked more than 1,000 students, parents, administrators and coaches how school spirit has made a difference in their overall success. These insights provided some unique insights into the important ways school spirit contributes to overall student success.

Our Varsity Brands IMPACT Program, which connects a range of our offerings available to every campus, showcased more positive outcomes related to school spirit and student pride compared to those without this connection. In fact, two-thirds of IMPACT principals and administrators strongly agree that their students have a lot of pride in their school, compared to half across non-IMPACT campuses.

To learn more, read our summary and access the research here: https://bit.ly/4gNcAAO

Every student deserves to start the school year ready to learn.Last week, we donated and helped fill 1,000 backpacks in ...
07/22/2026

Every student deserves to start the school year ready to learn.

Last week, we donated and helped fill 1,000 backpacks in support of ' annual StudyTime back-to-school drive. This was a chance to make sure each student could walk into school prepared, confident and organized while providing their families with one less burden going into the fall semester.

Big thanks to our Varsity Brands Innovation and Communications teams that coordinated the donation and helped load each bag. We're grateful for their willingness to serve and to partner with organizations making a difference for students and families every day.

🇺🇸 Today, we're celebrating our independence with our employees, schools, coaches, athletes and partners. We hope everyo...
07/04/2026

🇺🇸 Today, we're celebrating our independence with our employees, schools, coaches, athletes and partners. We hope everyone has a chance to celebrate 250 years of heritage and wish everyone a safe and happy holiday!

Address

14460 Varsity Brands Way
Farmers Branch, TX
75244

Telephone

+19013874306

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