Varsity Brands

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Varsity Brands Varsity Brands elevates the student experience- in Sport and Spirit.

We are the recognized leader in athletic gear, the driving force in cheerleading, and the most trusted name in celebrating student milestones. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.

10/09/2026

This , we are honoring this year’s theme, “Lived experiences heard: real voices, real change,” by elevating voices that remind young athletes they are not alone.

Allison Schmitt, SURGE by BSN Sports Chief Empowerment Officer, and Gabi Butler, Varsity Spirit Ambassador, share an important message: be intentional about your mental health, lean on your support system and know that asking for help is a strength.

Watch the video to hear their message.

BSN SPORTS

This week, we are recognizing the BSN SPORTS Customer Experience team for the care and problem-solving they bring to ath...
10/09/2026

This week, we are recognizing the BSN SPORTS Customer Experience team for the care and problem-solving they bring to athletic programs every day.

Thank you for helping coaches spend more time where it matters most.

We're kicking off Week featuring spotlights from Varsity Spirit. Thank you to our teammates who bring care, problem-so...
10/07/2026

We're kicking off Week featuring spotlights from Varsity Spirit. Thank you to our teammates who bring care, problem-solving and a customer-first mindset to every interaction.

Stay tuned for a feature later this week.

Happy to the leaders who make a difference far beyond the field, court, mat and stage! Thank you for all you do. Give ...
10/06/2026

Happy to the leaders who make a difference far beyond the field, court, mat and stage! Thank you for all you do. Give a shoutout to a coach who inspires you.

BSN SPORTS Varsity Spirit

In recognition of , we are celebrating the role writing can play in supporting mental health, reflection and connection...
09/21/2026

In recognition of , we are celebrating the role writing can play in supporting mental health, reflection and connection.

Through our Believe In You program, the 5 Day Empowerment Journals provide free resources for students and adults that promote proactive mental health. Each journal explores topics such as gratitude, growth mindset and loyalty, helping build character education and a stronger sense of connection in schools and communities.

Learn more about our courses and other offerings at this link: https://bit.ly/3Lu6695

offers a meaningful reminder of the power of stories to shape our communities and what is possible. Author Sandra Cisn...
09/18/2026

offers a meaningful reminder of the power of stories to shape our communities and what is possible.

Author Sandra Cisneros is the first Mexican-American woman to have her work published by a mainstream publisher, helping open doors for more voices and stories to be represented in literature.

We believe every student has a story worth sharing. Whether that story is captured in a yearbook, told through sports, performed on a stage, celebrated through cheer or brought to life by a band program, student experiences matter.

Year-round, we celebrate the power of representation and storytelling.

09/18/2026

Step inside the journey of a Varsity Yearbook. During National Truck Driver Appreciation Week, we are celebrating the plant team and drivers who help deliver Varsity Yearbooks to schools across the country.

The work reaches far beyond the Varsity Yearbook plant. Operations associates, warehouse teams and drivers across BSN SPORTS and Varsity Spirit work behind the scenes to help schools, teams and students receive the products and resources that support their biggest moments.

Stay tuned for more posts from across Varsity Brands.

School spirit looks a little different for everyone, but it always brings people together through shared moments.In cele...
09/17/2026

School spirit looks a little different for everyone, but it always brings people together through shared moments.

In celebration of , choose your favorites: pink out night or Hawaiian night, football field or basketball court, yearbook signing or school picture day.

Which school spirit moments are you claiming this year? 📣

09/15/2026

More than 200 Varsity Brands teammates stopped by last week's coffee bar to connect, grab a cup of coffee and support the American Heart Association. This month’s Heart Walk-inspired coffee bar built momentum for the 2026 Dallas Heart Walk. Join the Varsity Brands team on October 17 in Las Colinas. American Heart Association - Texas American Heart Association

You're invited to support or join our team at this year's walk at this link ➡️ https://bit.ly/3UKePvQ

Today, we pause to remember the lives lost on September 11, 2001, and the courage of the first responders, service membe...
09/11/2026

Today, we pause to remember the lives lost on September 11, 2001, and the courage of the first responders, service members, and everyday heroes who served others in the face of tragedy.

The words of the central inscription at the National September 11 Memorial & Museum continue to serve as a lasting reminder that we will never forget.

Address

14460 Varsity Brands Way
Farmers Branch, TX
75244

Telephone

+19013874306

Website

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