01/22/2025
Every athlete knows there is certain energy of being “in season.” There is purpose. There is excitement. There is focus. The effort is what matters and it’s the only thing you can control. The simplicity and honesty in this just seems, right.
The season is also a grind but everyone who has had their career end knows those were some of the best times. The discipline of showing up. The camaraderie of effort with others. The relief when it’s over is often short lived, for the best are already beginning to reload so they come back next year, stronger.
We want to harness the same essence of being “in-season” and share it with athletes who either never had that experience and want it or those who have had it and miss it. Some of the most potent life lessons come from the season and we hope to have you experience the inaugural season and this new sport.
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