Prairie Roots Media

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Prairie Roots Media Serving and celebrating small towns, backroads, and wild places. Please keep an eye out for classes and client openings.

Amplifying the efforts of small, purpose driven, community minded businesses and nonprofits.

šŸŒ³ Grassroots strategies for outreach, engagement, education, sales, and marketing.

šŸ¤ Learn how to niche, grow your customer or donor base, build longterm relationships, rightsize, and create a sustainable rhythm of sales cycles.

šŸ“š Copywriting, ghostwriting, and curriculum development services available upon request.

10/07/2026

The research on this topic led to several articles. The first one is out now. Many thanks to those who generously shared their time and expertise. Everything informed this birds eye view piece, with deeper dives based on individual interviews to come.
https://www.iowasource.com/2026/10/06/chris-jones/

05/24/2026

Stumbled across an interesting topic in a community group today. For context, this community is actively working on legislation to prevent data centers from being built. A community volunteer posted a fun, cute graphic that was obviously AI with an invitation to be part of a community project.

How do AI generated images affect your brand? Well, probably poorly. Before the data center boom and fall out, it might have come off as innovative, trendy, or at least neutral.

Thatā€™s no longer the case now that the myriad impacts of AI are common knowledge and communities have shifted from trying to attract data centers in the name of economic development to trying to prevent them from being built altogether.

Actions speak louder than words. Posting an AI generated image is an action that sends signals before a single word is read.

Even though itā€™s possible to use AI in skillful and ethical ways, thereā€™s still no way around the impact of data centers on rural communities, and no denying the massive investment of both public and private dollars that make AI ā€œfree.ā€

The use of AI imagery is symbolic of selling out public water and electricity, intellectual property theft, and taking money from working communities in the form of utility hikes while enriching tech bros.

Is that branding you really want?

Is that something you want to participate in?

I hope that we will see vast improvements in data center design and technology, that the wild public funding will be repaid in the form of taxes, and that reality will hit and AI will charge users what it actually costs. However, we arenā€™t there yet.

At this moment, using AI imagery sends a lot of signals that can burn bridges and erode trust. As AI, spin, and deep fakes proliferate, people long for authenticity more than ever.

I am not against AI. But in practice, right now, my personal opinion is that itā€™s bad for your brand. Especially if you live in a community grappling with the realities of data centers and shrinking economic opportunities.

12/29/2025

No, you didnā€™t miss it! Yes, you are very welcome to join!

This series is for anyone who finds joy in writing, photography, music, cooking, painting or any creative expression tha...
12/15/2025

This series is for anyone who finds joy in writing, photography, music, cooking, painting or any creative expression that draws on contrasts, composition, and storytelling.

Loosely based on The Artist's Way and Atomic Habits, this 12 week series nurtures and invites creative expression. Choose your own adventure: your own mediums, your own creative calendar, your own balance of creating for yourself and creating for others, your own level of participation in creative community, even your own weeks (you are welcome to break for holidays or travel!)

You'll have access to:

Daily prompts that nurture the senses, invite whimsy, observation, playfulness, catharsis, reflection, and presence (With options to participate via Substack, Facebook, or Email)

An online writing group that meets weekly (Be sure to complete the Doodle emailed to you when you register)

A nurturing creative community focused on appreciation, process, and play

Virtual open mic celebrations (1-2 depending on total number of participants)

Optional body doubling sessions (virtual studio time) for creative accountability

This series begins December 21, 2025 and concludes the week of March 8, 2026.

Be sure to register for the first event to get access to all aspects of the course!

https://www.eventbrite.com/e/winter-reset-12-weeks-to-rekindle-creative-process-tickets-1977458819561?aff=oddtdtcreator

It's been a long hiatus. Community building, brand, marketing, and writing workshops and consults will resume in October...
08/03/2025

It's been a long hiatus. Community building, brand, marketing, and writing workshops and consults will resume in October. Course design and book writing and promotion are on the table as well. What are your roadblocks? What would you like to learn?

The Kaizen Corner newsletter has launched! šŸ„³šŸµ Kaizen Corner: Because Mondays are hopeful. Start your week with practical...
01/14/2025

The Kaizen Corner newsletter has launched! šŸ„³

šŸµ Kaizen Corner: Because Mondays are hopeful. Start your week with practical insights for continuous improvement. Get a cup of tea, find a comfortable place to sit, and join a virtual community of doers whose wisdom comes from experience.

Big thanks to Corey Morrow and Nick Johnson for the first interview!

In honor of the mid-January New Year Resolution slump that often occurs, Corey and Nick share insights on why goals alone are brittle and often result in whiplash, whereas systems, curiosity, iteration, and the grace to honor progress and small wins pays off.

https://open.substack.com/pub/dominicaborg/p/systems-goals-why-falling-in-love?r=1z06qj&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false

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Fairfield, IA
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Friday 8am - 3pm

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