Radiology Business Management Association

Registration is open for the RBMA 2026 SYNC Conference, Oct. 4-6 in Charlotte, NC!

This year’s theme, Fueling Innovation Forward, reflects SYNC’s focus on helping radiology leaders navigate change, explore emerging technologies, and move innovation into action.

Full program details are coming soon but you can register early to save with early bird pricing.

Learn more: rbma.org/sync

Radiology growth takes more than strong campaigns. It takes coordinated teams, connected workflows, clear reporting, and leadership alignment behind the scenes.

At RBMA's 2026 SPARK Virtual Marketing Conference, attendees will explore how radiology practices can move from reactive marketing ex*****on to more intentional growth strategy.

SPARK will also cover digital engagement, patient perception, referral communication, no-show reduction, AI-driven visibility, and more, with every session recorded so you can attend live or catch up later.

Learn more and register today: https://bit.ly/4eKmBh8

The first class of I LEAD graduates turned professional development into real momentum, building leadership skills, peer connections, and deeper engagement across the RBMA community.

Now, applications are open for the I LEAD Leadership Academy 2026–2027 class.

I LEAD is a 10-month program designed for emerging radiology business leaders seeking structured mentorship, hands-on leadership experience, committee shadowing, peer discussion, digital badge coursework, and a capstone project.

Applications close June 1, 2026.

Learn more and apply: https://bit.ly/490dR2S

This week, the RBMA team gathered for our annual staff retreat, taking time to step away from the day-to-day, collaborate, and focus on the future of the association and the radiology business community we serve.

Over the past few days, we’ve been sharing ideas, evaluating opportunities, and aligning around new ways to deliver meaningful education, stronger connections, practical resources, and greater value for our members and partners.

Some of the best ideas come from bringing people together with a shared purpose, and we’re excited about the work ahead.

If your message gets skipped, your strategy never gets a chance.

At RBMA's 2026 SPARK Virtual Marketing Conference, we’re opening with a keynote built around one of marketing’s biggest challenges: getting attention and driving action.

▶️ "Irresistibly Clickable: What Gets Seen, What Gets Skipped, What Drives Action"

🗣️ Presented by Ashley Budd, Senior Marketing Director at Cornell University, and Dayana Kibilds, Vice President of Strategy at Ologie

Using eye-tracking research, real engagement data, and live examples, this session will explore what actually makes people stop, click, read, and respond.

Join us June 25–26 for SPARK, a virtual conference built for radiology marketing professionals focused on patient acquisition, brand and reputation, and digital growth.

Register today: rbma.org/spark

The policy battles that shaped radiology. The AI conversations defining what comes next.

In the latest issue of the RBMA Bulletin, Keith Chew, MHA, CMPE, FRBMA, sits down with Cindy Moran for a candid conversation on advocacy, self-referral, AI, and the future of radiology policy after more than two decades leading government relations and economic health policy at the ACR.

Read the abridged transcript or listen to the full audio interview inside the digital Bulletin today (RBMA member login required). rbma.org/bulletin

Applications are open now for the RBMA I LEAD Leadership Academy 2026-2027 class!

I LEAD is a 10-month program built for emerging radiology business leaders who are ready to level up. You'll get:

✅ Rotating cohort mentorship from experienced industry leaders
✅ Hands-on leadership training and industry engagement
✅ A peer network that lasts well beyond the program

Don't miss your chance to be part of the next class. Applications are due June 1, 2026 → https://bit.ly/42Ojihw

A new edition of the RBMA Bulletin is out now!

Centered on Leadership in the Making and curated by RBMA’s Young Professionals Subcommittee, this issue explores how radiology business professionals are developing leadership in real time through evolving career paths, generational perspectives, mentorship, advocacy, and the growing impact of AI and operations on decision-making.

From finding your voice and building confidence to understanding RCM performance and shaping the future of the profession, this edition brings together practical insights you can apply right away.

Start reading (RBMA member login required): https://bit.ly/4tDwHov

RBMA is proud to recognize the graduates of the inaugural 2025–2026 I LEAD (Imaging Leadership Education and Development) Academy, celebrated during a special ceremony at PaRADigm in Orlando.

Please join us in congratulating this year’s class:

🎓 Allisar Charara, StreamlineMD

🎓 Kurt Cross, HaloMD

🎓 Zoe Duffy, Central Oregon Radiology Associates, LLC

🎓 Miah Ling Irizarry

🎓 Susan Kowalczyk, MBA, CIIP, CPEMS, MS, Millennium Medical Imaging, PC

🎓 Amber (Saville) Fisher, Cambria Somerset Radiology

🎓 Jennifer Sposato, MHA RT(R)(CT), University Hospitals Cleveland Medical Center

Applications are now open for the 2026–2027 I LEAD Leadership Academy, with submissions accepted through June 1. Take the next step in your radiology business leadership journey! rbma.org/ilead

RBMA is proud to recognize the winners of the 5th Annual RAD Honors Awards, celebrated at last week's 2026 PaRADigm Conference.

These awards highlight the practices, organizations, and individuals driving meaningful progress across radiology business through innovation, leadership, and a clear commitment to advancing the field. From marketing excellence to operational impact and peer-selected recognition, each honoree represents the work shaping what’s next.

Marketing & Operational Excellence Categories

🏆 Best Marketing Campaign Award: Radiology Imaging Associates, LLC
🏆 Champion for a Cause Award: Southwest Medical Imaging, LTD
🏆 Culture and Well Being Award: TRA Medical Imaging
🏆 Health Equity Advocate Award: Medality (formerly MRI Online)
🏆 Practice Innovation Award: Abercrombie Radiology
🏆 NextGen Tech Award: AbbaDox

People’s Choice Awards (Voted by RBMA Members)

🏆 Thought Leader of the Year: Laura Manser, CPC, CPCO, CDEO, CIRCC, CPMA, CEMC, RCC (PBS Radiology Business Experts)
🏆 Volunteer of the Year: Janene Markuske, MBA, FRBMA (IntelliRad Imaging)
🏆 Changemaker: Ron Howrigon (Fulcrum Strategies)

Congratulations to all of this year’s recipients for the impact you’re making across the radiology business community!