The TCNJ Business Institute integrates all business disciplines in an intensive curriculum, led by the faculty of the School of Business—Bloomberg Businessweek’s #1 undergraduate business school in New Jersey—as well as visiting business executives. The curriculum incorporates project-based study, company site visits, and guest speakers. Skill-building workshops include data-manipulation, analysis
, and report-generation skills in Excel; business writing and presentation skills; résumé preparation and differentiation; and interview techniques, including role-play with career center staff. Finally, a case-study-based team project integrates business knowledge, skills, and perspectives into holistic program themes, a theme for each week of the Institute. Here the team chooses and strategically analyzes two very different companies for potential investment purposes, and presents findings in a compelling way to a business and non-business audience. At the end of the six weeks, you will be able to
understand the fundamentals of accounting and finance, so you can analyze and interpret financial statements
define the customer and the organization’s value proposition, so you can develop marketing strategies
appreciate the role of business in society, so you can navigate the intersection between the law, ethics, and business
understand human motivation and behavior, so you can lead and manage people and teams
learn about how manufacturing companies and service organizations operate, so you can manage for effectiveness and efficiency
recognize the role of vision and competitive advantage, so you can develop organizational strategies for success
