NAILBITER

12/02/2016

How can Consumer Healthcare companies better target the elusive Millennial shoppers? Does their in-store shopping behavior differ from other demographic groups such as Boomers?

http://www.nail-biter.com/blog/blog/millennial-headaches/

09/08/2016

http://www.nail-biter.com/blog/blog/seeing-is-believing-a-brief-history-of-how-video-has-re-invented-our-lives-in-the-past-century/

If a picture is a thousand words then a video is a thousand pictures (well about 40 seconds of video!) Below is a brief history of how video has re-invented our lives in the past century and where we are going next!

03/17/2016

Since its inception in October 2014, NAILBITER’s video based and platform has helped 7 of the Top 20 companies connect with consumers in-store, and reveal new measures for product success.

http://www.nail-biter.com/blog/news/nailbiter-posts-178-growth-in-2015q4/

Englewood Cliffs, NJ – March 8, 2016 – NAILBITER Inc., a mobile video insights and technology company, announced revenue growth of +178% in 2015:Q4 – its first quarter on quarter performance. Since its inception in October 2014, NAILBITER’s video based quantitative insights and analytics platform ha…

02/20/2016

We are hiring for Market Research Analysts in DC / Northern VA area. http://www.nail-biter.com/careers/market-research-analyst

NAILBITER is one of the fastest growing market research technology companies in the US. Our technology platform allows manufacturers and researchers to "see" their consumers make product decisions at-shelf and at-home. The platform quantitatively codes stated, latent and emotional decisions, reveali…

02/10/2016

, or – What drives the Health & Wellness consumer in-store?

http://www.nail-biter.com/blog/blog/brand-price-or-claims-what-drives-the-health-wellness-consumer-in-store/

02/08/2016

The NAILBITER platform analyzes and codes each video to reveal shopper actions like Notice, PickUp, Cart, Rejection, Conversion along with Reasons and Barriers to Purchase

02/05/2016

NAILBITER's technology platform accesses millions of US shoppers, who video record their in-store purchase decisions. www.nail-biter.com

02/03/2016

VIDEO PROOF

Marketers and researchers spend hours crafting the most insightful presentations to sell their ideas to management or retailers. However senior management and retailers are not easy to convince - especially when you are challenging “conventional wisdom” http://nail-biter.com/what-we-do

02/03/2016

SHOPPER INSIGHT

Shopper insight teams are tasked with understanding how consumers shop their categories and brands. However most shopper insights are based either on one dimensional scanner data or online surveys. Online surveys are problematic for CPG Shopper Insight teams as consumer recall in these categories by consumers is low. http://nail-biter.com/what-we-do

02/03/2016

TRADE AND CONSUMER MARKETING EFFECTIVENESS

A display is typically the most efficient element in the marketing mix. Is that really true or are all displays not equal? This is just one of several dozen trade marketing myths that the NAILBITER platform can bust to help optimize the Multi Billion Dollar CPG Trade Marketing industry.

http://nail-biter.com/what-we-do

02/03/2016

NEW PRODUCT TRACKING AND EVALUATION

New product failure in CPG is high. A key reason for the high failure rates is a lack of EARLY insight into the launch. Traditional tracking mechanisms take months to reveal insight. "App" based approaches are faster but often don't have any insight at all - just audit data.

http://nail-biter.com/what-we-do