PRDaily

11/12/2018

Who would have ever guessed that all these things are a result of PR? The one you may be most surprised by is the American breakfast staple, bacon and eggs!

In 1925, the Beech-Nut Packaging Company hired Edward Bernays (the godfather of PR) to help sell more bacon.. Bernays discovered that most Americans only had a piece of toast and juice for breakfast. He asked his physician if Americans could benefit from a heartier breakfast and when his physician said yes, Bernays asked him to write to 5,000 of his colleagues asking if they agreed. 4,500 responded yes. This information was published in major newspapers all across the US, with headlines proclaiming the need for a more substantial breakfast, while others stated that bacon and eggs should be a central part of any breakfast.

Bernay's "Hearty American Breakfast" campaign is a great example of good PR! The more you know!

Click here for more info on all these other iconic PR campaigns!
https://www.allbusiness.com/10-unforgettable-pr-campaigns-21903-1.html

11/12/2018

Public Relations is a two-way communication that relies on the receiver of a message to not only hear and listen to a message, but also interpret it and respond to the sender. Requiring active participation on both sides, PR's ability to interact with an audience builds authenticity and trust. Check out this post from The Arther W. Page Center of Penn State University's College of Communications.

Two-way Communication Disclosure and transparency involve two-way communication. Two-way communication is something that you may have learned about in your previous coursework. It includes a message sender and a message receiver and adds feedback. Another way to think about two-way communication is....

11/12/2018

The Public Relations Society of America (PRSA) is the largest professional organization serving the communications community in the nation. Their mission is to "make communications professionals smarter, better prepared and more connected through all stages of their career." With over 30,000 members, the PRSA membership base spans every communications discipline and their student organization (PRSSA) allows college and university students to become familiar with all elements of the Public Relations industry. The PRSA website is a great resource for all things PR. Navigate their page and expand your knowledge!

The Public Relations Society of America (PRSA) is the nation's largest professional organization serving the communications community.

11/12/2018

We will be Live tomorrow night at 6 PM to discuss all things PR! Comment with any questions you would like to have answered during our session. If you can't make it, we will post a recording of the session to here:

11/11/2018

Don't forget! We are going Live Tuesday, November 13th at 6PM! We will be discussing a brief history and overview of Public Relations, outline the elements of an effective PR campaign, and end by answering any and all questions you may have. Mark your calendars and stay tuned for updates!

11/11/2018

AirPR is a San Fransico based company providing valuable insights into ways to measure the impact of PR. As a leading technology solution, AirPR uncovers data about PR's direct connection to business metrics. This blog post outlines 20 responsibilities of PR professionals. By understanding what we do on a daily basis, it can enhance your understanding of PR as a whole.

The digital age has added a long list of PR responsibilities to communications teams' plates. Here, we list them all as a point of reference.

11/09/2018

The Public Relations Museum is an excellent resource for all things PR! Fundamental to understanding any concept is understanding its history. By following the link, you can follow the evolution of Public Relations from the Dawn of the Ages to the Age of Digital Media.

The Museum of Public Relations’ historical timeline, “Public Relations Through the Ages,” illustrates the evolution of the public relations profession and its relationship to the development of human communication. Presented jointly by The Museum and Hofstra University, this timeline highlight...