El Paso BUILD

Never underestimate!

This is the power of #advertising in action! Marketers have a responsibility to accurately portray ALL women and girls in the media. Brands have the power, the budget, and the influence to create meaningful and lasting change. It’s #WorldDownSyndromeDay so we’re bringing back this ad that CoorDown and Small New York in association with the National Down Syndrome Society created with a much-needed message: “Assume that I can, so maybe I will.” Marta Sodano, an Italian woman with #Downsyndrome, shared, “The whole point of this video is to end those stereotypes of people living with Down syndrome. Many times, people with disabilities are presumed to be unable to care for themselves or unable to make their own decisions and that’s not the case.” Our assumptions of those with Down syndrome shouldn’t determine their reality. Empower someone to fulfill their potential... and they probably will. 👏

Teamwork!

So three quadriplegics get together to grill out… we’ve got @landonclarksmith with the hands, @katarinaandsam on the camera and me with the feet. If there’s a will (and just enough arm movement) then that’s when the true magic can happen! Even with his limited hand function, Landon not only set up the grill on his tailgate to cook some tasty bacon cheeseburgers as well as french fries in the oven, he fed me my burger as well. The kid is pure independence covered in tattoos!! ♿️

Finding ways to quiet the noise..

TikTok · Cyndi - Themhoffers 2377 likes, 38 comments. “What's crazy is when I was having bad anxiety couldn't talk about it much. A very small group knew. But l had to find a way out of my head. That was walking and my kitchen. Learning to make sourdough and learning to feed my family. My kitchen is the one place my mind isn'...

Talk about inclusion way to go, Bad Bunny!!!

Meet Celimar Rivera Cosme, the Puerto Rican Deaf performer who made history on the Super Bowl LX halftime stage alongside Bad Bunny. For the first time ever, Puerto Rican Sign Language (LSPR) was featured on the Super Bowl stage. 🇵🇷🤟 “Interpretation is one thing, but I’m not going there to interpret; I’m going to perform,” she said. “You have to add your flow, your vibe, your style, and your attitude, and bring all of that together with the interpretation.” “I feel incredibly proud because everything that Bad Bunny is doing is making history. And it means that sign language is also going to make history there. The most important thing is to emphasize that we have our own language, our own identity, and our own culture. I will be doing the performance, but what I’m truly bringing with me is the Deaf community of Puerto Rico and our language, LSPR…All of us will shine.” A groundbreaking moment on the world’s biggest stage and a beautiful reminder that accessibility, identity, and culture belong in the spotlight.

He’s not heavy, his my brother!

When Love Refuses to Accept Limits Pedro was born with cerebral palsy. An IRONMAN triathlon was never supposed to be possible. 3.8 km of swimming. 180 km of cycling. 42.2 km of running. For most people, it’s unthinkable. For Pedro, it was “impossible.” But Miguel, his brother, refused to let that word be the ending. In 2019, two brothers from Oeiras, Portugal, began a journey that would test the limits of the body — and redefine the limits of the human spirit. Pedro had the dream. Miguel carried the weight. With no adapted equipment, they trained anyway. With obstacles everywhere, they moved forward anyway. What started as a dream became a mission: Iron Brothers. With time, support, and relentless discipline, they completed the IRONMAN 70.3 in Cascais. Then something historic happened. They became the first European duo to complete a full IRONMAN within the time limit. The fifth duo in the world to ever do it. And in 2022, in Hamburg, they set a world record, becoming the first duo outside the U.S. to finish the race. This isn’t a story about sport. It’s a story about love that refuses excuses. About brotherhood that outpaces biology. About purpose that carries what strength alone cannot. Pedro reminds us that limitation does not define destiny. Miguel proves that greatness is service to someone you love. Together, they show us this truth: When courage and commitment walk side by side, dreams don’t disappear — they transform. ⸻ 🎤 Story Iron Brothers — Miguel & Pedro Ferreira Pinto Shared for education, reflection & inspiration Fair use applied Follow @renato.p.patricio for Life Mastery, resilience, purpose, service, and human potential. Save this. Share this. Let it remind you what’s possible when love leads. #LifeMastery #HumanPotential #Brotherhood #Resilience #Inspiration NoLimits IRONMAN Purpose Service