Humintell, LLC

Call Directions Website Contact the school

Humintell, LLC http://www.humintell.com/about-us/ Clients of Humintell’s applied research program include various agencies and departments of the U.S.

Humintell is a cutting-edge research and training company that specializes in leveraging the science of reading people, body language, and nonverbal behavior to facilitate interviewing, deception detection, negotiation, threat assessment, social influence, and cross-cultural competence. Founded in 2009 by Dr. David Matsumoto, Humintell combines a half-century of innovative research and state-of-the-art behavioral science, much of it conducted by Humintell’s own world-renowned scientists, with real world practical experience. Through its online and instructor-led workshops, Humintell has trained tens of thousands of individuals from all walks of life and professions. In the public sector, Humintell’s clients include governments, agencies, and individuals involved in national security, law enforcement, intelligence, and diplomacy. In the private sector, Humintell’s clients include thought leaders as well as practitioners in business, law, and asset protection. Humintell training is the gold standard in these areas because all its products and services are based in the latest and best, validated science. Through its applied research program, Humintell provides solutions to real-world problems related to interviewing, negotiation, deception detection, social influence, or qualitative research methodologies. government as well as Fortune 500 companies. The results of Humintell’s research program have led to innovations and improvements in a wide variety of applications.

10/05/2026

And then the door closes.

The science comes into the room with you. But ultimately, you’re trying to understand one person.

Real people don’t come in silos.

Watch Dr. David Matsumoto’s full lecture at the link in bio.

09/15/2026

Behavior doesn’t happen in a vacuum.

Understanding another person requires more than observing what they say or do. Context—including culture—shapes behavior, expectations, communication, and meaning.

As Dr. David Matsumoto explains in this short clip, “Culture is not an add-on to our thinking.”

This excerpt comes from his lecture and paper, Why Understanding People Is Harder Than We Think.

Watch the full lecture and read the paper here: https://www.humintell.com/2026/08/why-understanding-people-is-harder-than-we-think/

09/10/2026

What does a scientific finding really tell us about an individual person?

Research can reveal meaningful patterns in human behavior—but what’s true at the group level doesn’t necessarily tell us what’s true about the person in front of us.

Dr. David Matsumoto explains why this distinction matters when trying to understand people.

🎥 From Why Understanding People Is Harder Than We Think

Watch the full lecture and read the paper at the link in our bio.

Humintell

Why is understanding people so difficult?We have decades of scientific research on human behavior, emotion, culture, and...
09/08/2026

Why is understanding people so difficult?

We have decades of scientific research on human behavior, emotion, culture, and communication. Yet applying that knowledge to the individual person in front of us is a very different challenge.

In his latest paper and lecture, Dr. David Matsumoto explores a question that has been on his mind for decades: Why is understanding people harder than we think?

He examines the gap between what science tells us about people in general and what we can actually infer about an individual—the role of context and culture, signal versus noise, uncertainty, and why greater inferential humility may be necessary when trying to understand others.

Watch the full lecture or read the paper here: https://www.humintell.com/2026/08/why-understanding-people-is-harder-than-we-think/

If you’re a dog owner, you may have had the feeling that your dog knows exactly how you’re feeling.A smile might bring a...
08/25/2026

If you’re a dog owner, you may have had the feeling that your dog knows exactly how you’re feeling.

A smile might bring an enthusiastic tail wag, while a frustrated expression can be met with a noticeably different response. But how much information can dogs actually gather just by looking at our faces?

New research suggests the answer may be: quite a lot.

Learn more: https://www.humintell.com/2026/08/study-can-dogs-read-human-facial-expressions-of-emotion/

In a world dominated by social media, emotional posts may feel like the most natural way to communicate. We post outrage...
04/10/2026

In a world dominated by social media, emotional posts may feel like the most natural way to communicate.

We post outrage, sadness, empathy, and passion—often believing these signals will persuade others to see what we see and feel what we feel.

But new research entitled “Emotions on our Screens” suggests something surprising: emotional expression may actually reduce persuasive impact, even when audiences agree with the message.

Learn more: https://www.humintell.com/2026/03/new-research-when-emotion-backfires-on-social-media/

Tomorrow is the final day of our Spring Learning Sale.If you've been considering any Humintell training or resources, th...
03/23/2026

Tomorrow is the final day of our Spring Learning Sale.

If you've been considering any Humintell training or resources, this is your last chance to save.

Highlights include:

- Beyond the Primer Training Bundle - booklet + webinar recording (https://www.humintell.com/product/beyond-the-primer-spring-training-bundle/)
- Option to add Emotion Primer for just $5
- 50% discount on all other Humintell trainings and tools with code SPRING50

The sale ends tomorrow at midnight.

Shop now: https://www.humintell.com/products-3/

Most of us think of emotional expression as something rooted in psychology—our thoughts, our feelings, our personality. ...
02/06/2026

Most of us think of emotional expression as something rooted in psychology—our thoughts, our feelings, our personality. But emerging research continues to remind us that the body and mind are tightly intertwined.

A new study, published in Frontiers in Psychiatry, offers compelling evidence that elevated blood pressure may actually mute our ability to express certain emotions on the face.

Read more: https://www.humintell.com/2026/01/research-when-high-blood-pressure-quietly-dampens-the-face/

Introducing Beyond the Primer: a collection of blogs written by David Matsumoto over the past six years on the science u...
12/17/2025

Introducing Beyond the Primer: a collection of blogs written by David Matsumoto over the past six years on the science underlying the nature of emotions and facial expressions.

Perfect for both newcomers and practitioners who want a clear, practical resource.

Pre-order Today (Releasing January 2026)!

First 25 orders will receive a signed copy.

Purchase here: https://www.humintell.com/product/beyond-the-primer/

Earlier this year, The Emotion Primer Booklet helped professionals build a foundation for understanding emotions and fac...
12/15/2025

Earlier this year, The Emotion Primer Booklet helped professionals build a foundation for understanding emotions and facial expressions.

But foundational knowledge is only the beginning.

We’re preparing to release a new companion book:

Beyond the Primer: Emotions and Facial Expressions

A compilation of 9 blogs written by David Matsumoto, Ph.D. for Humintell, lightly edited.

More details coming 🔜

Address

El Cerrito, CA
94530

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15106209668

Alerts

Be the first to know and let us send you an email when Humintell, LLC posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The School

Send a message to Humintell, LLC:

Shortcuts

Share

Category