UTRGV Marketing Department

The journey wasn’t always easy, but you never walked it alone. From all the faculty, staff, and students at the UTRGV Marketing Department, we are so grateful to have been a chapter in your story. Another amazing semester is in the books and we are thrilled to see where your next adventure takes you. We’ll be cheering you on every step of the way, your future is incredibly bright.

Congratulations, Class of 2026! Happy Marketing!

We have officially wrapped up the semester by celebrating 40 amazing BBA Marketing graduates at our Certificate and Cord Ceremony!

To all graduates: we are so proud of everything you’ve achieved.
To the parents and loved ones who cheered the loudest: thank you for being their biggest fans.

We also want to send a huge thank you to our Associate Dean, Department Chair, and our faculty for paving the way for the next generation of marketing leaders. Next stop is Commencement! Finish strong and get ready to take on the world, Class of 2026!

In wrapping up the Spring 2026 semester, our Advanced Digital Marketing students finished strong by having demonstrated their readiness for the professional world through their final client presentations. These teams spent the last several months partnering with organizations across the Rio Grande Valley to develop comprehensive strategic plans grounded in research and measurable goals. By operating as professional agencies rather than students, they produced high-quality work including digital content, prototype applications, and performance-driven campaign concepts.

This experiential learning process allowed each student to build a polished digital portfolio that will serve as a valuable asset in their upcoming internships and careers. The creativity and professionalism shown during these presentations reflect the hard work put in throughout the semester! Congratulations to our Advanced Digital Marketing students on an incredible semester and an outstanding set of final presentations.

MBA students: looking for a course to take online this summer? Enroll in Marketing Lecturer Elizabeth (Lisa) Killion's Healthcare Marketing (MARK6360) course! This course will focus on contemporary trends in healthcare marketing, the growing role of consumers in decision-making, and the influence of emerging technologies. Register on Assist today: the Summer II Term begins on July 16th!

T-minus 1 week, marketing graduates! We can't wait to honor you at our Certificate Ceremony on April 30th!

Last Friday, business students headed to San Antonio for an immersive look at the sports and tourism industries. The trip kicked off with an exclusive panel, where students gained insights directly from Spurs leadership and staff. The learning continued with a deep dive into destination marketing at the Visit San Antonio destination marketing organization office, giving students a behind-the-scenes look at the strategies used to position the city as a destination. Students concluded the day by cheering on the Spurs versus the Dallas Mavericks and the Spurs won - a perfect end to a day of professional growth!

Are you registered for summer classes? Take a look at our course offerings: from Consumer Behavior to Sports Marketing, and many online asynchronous options, we've got you covered! Register today on Assist!

For any questions, email [email protected] or call (956) 665-5007.

Huge thanks to the team at 492 BBQ for visiting our Advanced Digital Marketing students! There is nothing more valuable than our students hearing directly from the local experts who drive the RGV economy every day. We are committed to bridging the gap between RCVCOBE talent and our vibrant local business community. When we collaborate, our students grow and our community thrives.

We traveled to Nashville to compete in Baylor University's National Collegiate Business Championships: the National Collegiate Digital Marketing Championship and the National Collegiate Innovation Championship!

Shoutout to our resilient team: Shaliny Nmuthoo-Limon, Joshua Ramirez, Brizeida Ramos, Joseph Rocha
and Seth Vega.

We took 5th place as a team for NCIC! All team members secured placements within the top 50 students in NCIC. The individual rankings are as follows:
15th - Joseph Rocha
16th - Brizeida Ramos
23rd - Seth Vega
24th - Shaliny Nmuthoo-Limon
46th - Joshua Ramirez

In NCDMC, Joshua Ramirez took 40th place and Seth Vega took 20th place.

Thank you to Professor Michael Flores for your support and mentorship to our team!