Utpa- Business Marketing

Interesting article found on INC Magazine! "Creating Marketing Campaigns That Matter"....

http://www.inc.com/articles/201105/small-business-success-stories-charity-water.html

Creating Marketing Campaigns That Matter Scott Harrison didn't like the fact that things like toothpaste and tortilla chips had better marketing campaigns than lifesaving causes. So he started his own charity—and made sure the branding didn't suck.

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