18/12/2025
Happy to share that Forgotten Tracks is Published! It is available on Amazon. Kindle version will be available in few weeks.
Forgotten Tracks: Careers have a Purpose
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05/12/2025
FORGOTTEN TRACKs - The book is scheduled for Q12026 release (possibly closer to 012026).
05/12/2025
From the first post in 2014 to a decade later. The initial idea of FORGOTTEN TRACKs (FT) - see what has this book evolved into. Sharing the FT Insight website. https://venkatmatooryusa.github.io/forgottentracks/
29/09/2025
FORGOTTEN TRACKS is now ready!
Read more:
We are facing a global crisis of purpose: our most capable young minds, raised in the "Golden Cage" of high expectations and standardized success, are graduating with immense credentials but suffering from High Capability, Low Engagement. This leads to professional burnout, chronic underutilization of talent, and generational resentment defined by the "Sacred Debt." This book, Forgotten Tracks, argues that the problem isn't a lack of effort, but a flawed metric: we've prioritized Return on Investment (ROI)—the generic pursuit of status—over Return on Purpose (ROP)—the surgical application of unique utility. This system is structurally inefficient and morally exhausting.
Forgotten Tracks provides a rigorous, actionable framework to replace this failed system. It’s not about finding "passion," but about conducting a strategic personal audit based on three non-negotiable pillars: identifying your WHY (Ethical Compulsion), defining your WHO (Specific Impact Zone), and formulating your HOW (The Hybrid Adjacent Role). This framework trains the T-Shaped Specialist—a resilient individual defined by deep disciplinary rigor (Vertical T) and broad translational skills (Horizontal T). This blueprint fundamentally de-risks a career path, making purpose, ironically, the safest professional choice today.
This strategic map offers high-leverage tools for every stakeholder. Parents gain the Family Compact to replace fear with trust by monitoring ROP milestones; Educators receive the Ethical Assignment Structure to transform curriculum into real-world mission work; and Professionals/CEOs learn to implement the Mission Alignment Audit (MAA) to hire for resilience and intrinsic motivation. Forgotten Tracks is the blueprint for creating a workforce and a society built on utility, wisdom, and kindness, ensuring that the next generation’s potential is aligned not with empty status, but with indelible meaning.
18/11/2016
When Physics and Engineering meets creatively with Form and Furniture! https://www.youtube.com/watch?v=Ztax9lCE-Mk Venkat Matoory
Table that creates sand art with marble that rolls by itself
Sisyphus is a kinetic art coffee table that uses a marble that automatically rolls to draw intricate designs on a layer of sand. The artist behind this ingen...
12/09/2016
Operating with intent | Building careers around a purpose Venkat Matoory
05/09/2016
Bose Corporation - many of us know their products well - the science that drove their acoustic technology has since been used to develop suspension systems. This some of us may know. Competition for the automotive engineering industry from unknown quarters. And now, competition for the suspension technology comes from further below - the tyre. And this time its Michelin. Any problem you wish to solve, never mind your academic qualification or your industry - stay with your knowledge and find the solution right from there! | Venkat Matoory
New tires don't need air
With any luck, being stuck on the side of the road with a flat tire could be a thing of the past. Michelin has unveiled their X -Tweel Turf, an airless radia...
28/08/2016
Passion becomes PROFESSION when Mind minds the Heart | Venkat Matoory