Taking it to the Next Level

Check out our newest episode released on our Master Class Series. Where we get seasoned, successful instructors to share how they made it happen and continue to do so on a daily basis.

https://schoolownertalk.com/episode-444-school-owner-master-class-series-1-john-busto/?fbclid=IwY2xjawQ809lleHRuA2FlbQIxMQBicmlkETFOVnpoWktqc2ZxWUQ1MUZTc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHmDCsRWuy_n4gOKwn2-menCdh-8wdQvq3Er-QwWFsuBSMY161SpiLeyW2X18_aem_pBwEuIu-c69mVVikv3bVlg

Episode 444 | School Owner Master Class Series (1): John Busto - School Owner Talk Podcast: Play in new window | Download (Duration: 59:09 — 54.2MB)Subscribe: Apple Podcasts | Spotify | Amazon Music | Podcast Index | RSSEpisode 444 — School Owner Master Class Series (1): John Busto Podcast Description In the first episode of the School Owner Master Class Series, Duane and Alli...

I’ve been thinking a lot about how we explain what we do.
Most families walk in thinking they’re buying “martial arts.”
But what they really want is the invisible curriculum:
Physical
Mental
Emotional
Social
What pillar do you think parents value most right now in your market?
(We broke down how to teach it on purpose here if you want it.)
https://schoolownertalk.com/how-to-teach-the-invisible-curriculum/
schoolownertalk.com

Episode 443 | “You’re Not Just Teaching Kicks” (How to Teach the Invisible Curriculum) Martial arts school owners aren’t just selling punches and kicks—they’re teaching an invisible curriculum: confidence, focus, emotional control, respect, resilience, leadership, and character.

If you had to pick ONE to lead with, your school is primarily known for WHAT would it be:

Transformation (confidence, focus, leadership, behavior)

Community (belonging, family vibe, culture)

Performance (competition, high skill, athletic results)

Which one are you—and which one do you wish you were known for? Check out our newest podcast released on 2/18/26
Tell us your thoughts - who are you?

Episode 440: https://schoolownertalk.com/440-whats-your-school-known-for/
schoolownertalk.com

440 | What’s Your School Known For? (And Why That Matters More Than Your Ads) - School Owner Talk Duane Brumitt and Shihan Allie Alberigo tackle a question that sounds simple—but quietly determines how easy (or hard) it is to grow your...

New episode is live: Dealing With Difficult Students (and Getting Parents on Board)
A few big points we hit:
behavior is communication
consistency across instructors is everything
calm corrections + fast reset
how to coach parents (smile + thumbs up, praise effort)
Give it a listen and tell us: what’s one standard in your school that’s 100% non-negotiable?

Episode 439 | Dealing With Difficult Students (and Getting Parents on Board) - School Owner Talk In Episode 439 of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo get real about a problem every martial arts school owner faces

Have you watched or listened to this podcast yet. It was a good one. We got a ton of positive feedback.

438 | The 3 Touchpoints That Create Connection Running a martial arts school isn’t just about having a solid curriculum. If people are still drifting away, it’s usually not because they suddenly hate kick...

🚨 Hey School Owners & Martial Arts Leaders! 🚨

If you haven’t followed us on Facebook yet, now’s the time—hit that LIKE & FOLLOW button so you don’t miss a thing! 👊

🔥 We’re also dropping powerful podcasts and videos over on our YouTube channel, packed with real talk, proven strategies, and game-changing topics to help you grow your school, your team, and yourself.

👉 Subscribe, like, and turn on notifications here:
🎥 https://www.youtube.com/

This is where inspiration meets action. Join the conversation, level up your mindset, and stay connected with content that actually moves the needle. 💥

schoolownertalk Unlock the Secrets to Growing and Thriving as a Martial Arts School Owner If you’re a martial arts school owner, you already know—this business is about so much more than teaching kicks and punches. It’s about inspiring students, building community, and keeping your doors open in an industry t...

Teaching effective martial arts classes isn’t about doing more techniques. It’s about teaching better through structured, step-by-step systems that students can actually build upon.

System-based learning breaks skills into clear, repeatable layers: foundation, application, resistance, and refinement. Each class reinforces what came before, so students feel progress instead of confusion. When lessons connect week to week, confidence grows and frustration drops.

Buildable concepts create small wins every class. Students know what they’re working on, why it matters, and how it fits into their long-term journey. This clarity improves focus, motivation, and retention.

For instructors, systems remove guesswork and burnout. Classes flow smoother, students stay engaged, and progress becomes measurable. When students see themselves improving consistently, they stay longer, train harder, and proudly commit to the path.

🎉Final Podcast of 2025! 🎉

Brighter Futures: Making 2026 Better Than 2025

We’re wrapping up the year with a real conversation about what it takes to keep your school—and yourself—moving forward. Duane and Allie share their honest reflections, wins, and tough lessons from 2025, plus practical ideas for building a martial arts business that’s actually easy, lucrative, and fun (ELF).

In this episode:
How to make your future brighter than your past
What the ELF vs. HALF framework means for owners
Tips for beating burnout and staying motivated
What to cut, delegate, or double down on for 2026
Listen in, then share:

What’s ONE thing you’re changing or letting go of for a brighter 2026?
👇 Drop your thoughts in the comments and check out the episode here:
https://schoolownertalk.com/brighter-futures-martial-arts-2026/
Wishing you all a restful break and an amazing new year ahead!
schoolownertalk.com

433 | Brighter Futures: Making 2026 Better Than 2025 - School Owner Talk Duane and Allie close out 2025 with real talk on making your martial arts school (and life) brighter, easier, and more fulfilling in 2026.

Now this is the perfect gift for your staff or yourself for the holidays. Just recently reduced in price from $49.99 to $16.99. Pick up your copy today.

Martial Arts Business 101 Martial Arts Business 101 is the life work of martial artist and business coach Allie Alberigo. For over 47 years Allie Alberigo has been training in the martial arts for over 30 years he has been a professional martial art instructor. His martial art school just celebrated its 24th year in exist...

Martial Arts Business 101 – Hooyah! Living the Dream by Allie Alberigo is now ON SALE! 🔥 Was $39.99 ➝ NOW $16.99! This is NOT a book of ideas—it’s a true step-by-step education forum built from decades of running a highly successful martial arts school. Available in Paperback & Kindle. 👉

Martial Arts Business 101: Hooyah! Living the Dream Martial Arts Business 101 is the life work of martial artist and business coach Allie Alberigo. For over 47 years Allie Alberigo has been training in the martial arts for over 30 years he has been a professional martial art instructor. His martial art school just celebrated its 24th year in exist...