Taking it to the Next Level

Taking it to the Next Level Allie Alberigo is a father, martial artist school owner and a coach to many in the industry. He has spoken at numerous conventions as a keynote speaker.

He is recognized in the industry as the consultant/friend who cares about school owners! Taking it to the next level is your only step by step approach to your business education. Celebrating nearly a decade of service to the martial art community and businesses around the world Allie has helped thousands of school owners. Allie focuses on the nuts and bolts education of the school owner, teaching

them principles that are ever lasting. Allie’s teaching style is like no other consultant in the industry having taking many schools from the brink of closing to million dollars schools. Basically if you are client, you will become a highly successful entrepreneur. It is the only business education system known to our industry that doesn’t force feed people information that is irrelevant to their business it is personalized approach to a future that unimaginable.

Martial arts school owners — quick question:If things feel a little “slow” right now… how do you tell whether it’s the m...
08/19/2026

Martial arts school owners — quick question:

If things feel a little “slow” right now… how do you tell whether it’s the market, or your process?

We just dropped a new School Owner Talk episode on diagnosing a slowdown (lead volume vs. show rate vs. close rate) and what to tighten up so you can build momentum heading into September.
Episode 458: Is It the Market… or Your Process?

https://schoolownertalk.com/episode-458-is-it-the-market-or-your-process/

What’s the one area you’re focusing on right now to create momentum — marketing, show-up systems, or closing?

Podcast: Play in new window | Download (Duration: 54:16 — 49.7MB)Subscribe: Apple Podcasts | Spotify | Amazon Music | Podcast Index | RSSEpisode 458 | Is It the Market… or Your Process? (How to Diagnose a Slowdown + Create Momentum for September) Podcast Description If your school feels a little...

Hey everyone,Over the years, I've been very careful about who I recommend to our community.If I'm going to put my name b...
07/30/2026

Hey everyone,

Over the years, I've been very careful about who I recommend to our community.

If I'm going to put my name behind someone, it's because I genuinely believe they can help martial arts school owners grow.
That's why I wanted to introduce you to my friend Gus Lopez and his team at Lead Hunter Media.

They've helped hundreds of martial arts schools generate new students using Facebook & Instagram ads, AI follow-up, and proven enrollment systems.

What caught my attention recently is that they're doing something I've honestly never seen another marketing company offer.
Instead of asking you to take all the risk...

They're offering to handle your marketing for the next 30 days, and then YOU decide what their work was worth afterward.
No, that's not a typo.

It's simply their way of earning your trust before asking for a long-term commitment.

If you've been thinking... "We need more students."
"Back-to-School is coming." "I know we should be marketing better."
..I think it's worth having a conversation with Gus.
No pressure.

Just see if it's a good fit for your school. 👉 Book a Student Growth Audit here:
https://leadhuntermedia.com/schedule

Tell him Allie sent you.

Wishing you continued success,
Shihan Allie - Taking it to the Next Level - L.I. Ninjutsu Centers

We help martial arts schools grow with social media marketing, paid ads, and proven systems to generate leads, increase bookings, and enroll more students.

Martial arts school owners — if you’re trying to figure out how to market in 2026 without sounding like everyone else, t...
06/26/2026

Martial arts school owners — if you’re trying to figure out how to market in 2026 without sounding like everyone else, this episode will hit.

We sat down with Grandmaster Stephen Oliver and talked about what’s changing (and what isn’t): AI, authenticity, pricing confidence, retention systems, and why “relationship” still beats “automation” every time.

What’s the biggest thing you’re working on right now in your school?

Getting more leads & Improving retention
Raising prices / packaging
Building staff systems
Episode 453:

Podcast: Play in new window | Download (Duration: 1:01:46 — 56.6MB)Subscribe: Apple Podcasts | Spotify | Amazon Music | Podcast Index | RSSEpisode 453: Interview with Stephen Oliver Podcast Description This episode is a wide-ranging, real-talk interview with Grandmaster Stephen Oliver — one of t...

Martial arts school owners — do you get hit with the same thing every year?Summer shows up… and attendance starts slippi...
05/27/2026

Martial arts school owners — do you get hit with the same thing every year?

Summer shows up… and attendance starts slipping. Not because families are mad — but because routines disappear, sports schedules explode, and kids drift.

We just dropped a new episode on a simple, repeatable way to prevent the “Summer Slide” without discounting your program or begging people to stay.

Episode 451: The Summer Slide https://schoolownertalk.com/episode-451-the-summer-slide/
What’s your #1 summer retention move that actually works (travel, sports, or the “drifters”)?

Podcast: Play in new window | Download (Duration: 53:38 — 49.1MB)Subscribe: Apple Podcasts | Spotify | Amazon Music | Podcast Index | RSSEpisode 451| The Summer Slide Podcast Description Summer doesn’t “cause” cancellations—lost routines do. When school ends, schedules get weird fast: fami...

Martial arts school owners — quick question:Have you ever had a moment where you realized… the “problem” isn’t your staf...
05/21/2026

Martial arts school owners — quick question:

Have you ever had a moment where you realized… the “problem” isn’t your staff or your students — it’s the way you’re training them?
On the latest School Owner Talk episode (Episode 450), we interview Grandmaster Park (GMP) and get into some real-world leadership stuff: training staff like you train students (white belt to black belt), handling negativity without losing your peace, and why school owners need to think bigger about systems, retirement, and even exit plans.

Listen here: https://schoolownertalk.com/episode-450-interview-with-grandmaster-park-gmp/

What’s the biggest challenge you’re dealing with right now — staff performance, parent communication, or owner burnout?

Podcast: Play in new window | Download (60.1MB)Subscribe: Apple Podcasts | Spotify | Amazon Music | Podcast Index | RSSEpisode 450 | Interview with Grandmaster Park (GMP) Podcast Description Episode 450 is a sit-down conversation with Grandmaster Park (GMP) — a longtime friend of the show and some...

Check out our newest episode released on our Master Class Series. Where we get seasoned, successful instructors to share...
04/03/2026

Check out our newest episode released on our Master Class Series. Where we get seasoned, successful instructors to share how they made it happen and continue to do so on a daily basis.

https://schoolownertalk.com/episode-444-school-owner-master-class-series-1-john-busto/?fbclid=IwY2xjawQ809lleHRuA2FlbQIxMQBicmlkETFOVnpoWktqc2ZxWUQ1MUZTc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHmDCsRWuy_n4gOKwn2-menCdh-8wdQvq3Er-QwWFsuBSMY161SpiLeyW2X18_aem_pBwEuIu-c69mVVikv3bVlg

Podcast: Play in new window | Download (Duration: 59:09 — 54.2MB)Subscribe: Apple Podcasts | Spotify | Amazon Music | Podcast Index | RSSEpisode 444 — School Owner Master Class Series (1): John Busto Podcast Description In the first episode of the School Owner Master Class Series, Duane and Alli...

I’ve been thinking a lot about how we explain what we do.Most families walk in thinking they’re buying “martial arts.” B...
03/12/2026

I’ve been thinking a lot about how we explain what we do.
Most families walk in thinking they’re buying “martial arts.”
But what they really want is the invisible curriculum:
Physical
Mental
Emotional
Social
What pillar do you think parents value most right now in your market?
(We broke down how to teach it on purpose here if you want it.)
https://schoolownertalk.com/how-to-teach-the-invisible-curriculum/
schoolownertalk.com

Martial arts school owners aren’t just selling punches and kicks—they’re teaching an invisible curriculum: confidence, focus, emotional control, respect, resilience, leadership, and character.

If you had to pick ONE to lead with, your school is primarily known for WHAT would it be:Transformation (confidence, foc...
02/19/2026

If you had to pick ONE to lead with, your school is primarily known for WHAT would it be:

Transformation (confidence, focus, leadership, behavior)

Community (belonging, family vibe, culture)

Performance (competition, high skill, athletic results)

Which one are you—and which one do you wish you were known for? Check out our newest podcast released on 2/18/26
Tell us your thoughts - who are you?

Episode 440: https://schoolownertalk.com/440-whats-your-school-known-for/
schoolownertalk.com

Duane Brumitt and Shihan Allie Alberigo tackle a question that sounds simple—but quietly determines how easy (or hard) it is to grow your...

New episode is live: Dealing With Difficult Students (and Getting Parents on Board)A few big points we hit:behavior is c...
02/11/2026

New episode is live: Dealing With Difficult Students (and Getting Parents on Board)
A few big points we hit:
behavior is communication
consistency across instructors is everything
calm corrections + fast reset
how to coach parents (smile + thumbs up, praise effort)
Give it a listen and tell us: what’s one standard in your school that’s 100% non-negotiable?

In Episode 439 of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo get real about a problem every martial arts school owner faces

Have you watched or listened to this podcast yet. It was a good one. We got a ton of positive feedback.
02/08/2026

Have you watched or listened to this podcast yet. It was a good one. We got a ton of positive feedback.

Running a martial arts school isn’t just about having a solid curriculum. If people are still drifting away, it’s usually not because they suddenly hate kick...

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