Coach Matt Michaud

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Coach Matt Michaud Matt here-Founder & Owner of EverProven! I help busy adults build better lives through fitness!

As a Two-Brain Business mentor, I work with gym owners every week who are figuring out how to lead their teams. At the f...
10/08/2026

As a Two-Brain Business mentor, I work with gym owners every week who are figuring out how to lead their teams. At the firehouse, I do the same thing as a Captain, with a crew that counts on me when it matters most. And every day I’m leading my own gym as the owner. That means building a team of coaches, setting the culture, and making the calls nobody else wants to make.

Three very different worlds, but the leadership problems are almost identical.

It’s become one of my specialties, and over the years I’ve noticed a pattern. Most people want the title. Fewer want the work that comes with it.

The hard conversation you keep putting off. Holding the standard when nobody’s looking. Owning the mistake and handing off the win. Leading yourself before you ask anyone else to follow.

And the one most leaders skip: taking care of themselves. You can’t serve your people if you’re running on empty.

Swipe through. If one of these hits a little close, that’s the one to work on.

Send this to a leader who needs it. 👊

One liners I’ve been ripping. Coach edition. After almost 20 years of coaching, I’ve heard every excuse in the book. Mos...
10/07/2026

One liners I’ve been ripping. Coach edition.

After almost 20 years of coaching, I’ve heard every excuse in the book. Most of them get a one-liner. Some of them get burpees.

And for the record: you don’t need to get in shape before you start. That’s literally what we’re here for. 😉

Tag the friend who’s “starting Monday.”

The session doesn’t start at 3, 2, 1. Coach the whole hour.
10/04/2026

The session doesn’t start at 3, 2, 1. Coach the whole hour.

KNOW YOUR ENEMYYou’re not failing from a lack ofwillpower.You’re fighting the wrong enemy. Here’s who it actually is.Thi...
09/21/2026

KNOW YOUR ENEMY
You’re not failing from a lack of
willpower.
You’re fighting the wrong enemy. Here’s who it actually is.

This is Part 1 of a 3 part series. Coming up: Part 2 digs into the enemy of convenience culture and why your environment might be sabotaging you before you even wake up. Part 3 takes on the ego, the reason so many people won’t ask for help until it’s too late.

“No days off” sounds tough until it burns you out. Swipe through….rest is part of the work. 💪🔥
09/18/2026

“No days off” sounds tough until it burns you out. Swipe through….rest is part of the work. 💪🔥

09/17/2026

Life isn’t perfect. That’s what makes it beautiful. Perfect means finished. You’re not done yet.

09/10/2026

Tomorrow is 9/11. 25 years.

This week I was told a message I posted on firefighter health and wellness needed to come down. Not because of what I said. Because of the shirt I had on. Too controversial.

That message wasn’t for clicks. Wasn’t for my business. It was because too many firefighters, cops, and first responders are getting hurt, going out on injury, or can’t serve the way they should because of their health. Physical and mental.

Tomorrow we remember guys who climbed dozens of flights of stairs to carry people out on their backs. How many fewer people make it out if those guys can’t make that climb?

That’s the whole point.

My message was supposed to sting a little. Supposed to make someone look in the mirror. In what world is that not worth supporting?

If your feelings got hurt by being told to take care of yourself so you can actually do this job, you probably needed to hear it.

I’ll help any firefighter, cop, or first responder who wants to fix this. That offer stands.

Never forget. 🇺🇸

09/10/2026

Ok.. let’s try this again.. now with 100% blurred department logo on my shirt that makes chiefs unhappy…you can censor my shirt, but you can’t censor my opinion

***ATTENTION FIREFIGHTERS, COPS AND OTHER FIRST RESPONDERS***

You took an oath. Not a temporary one. Not one with an expiration date the day you passed your CPAT or PT test.

You’ll drop everything to learn the newest rescue technique. But when’s the last time you actually trained your body like the job depends on it?

You can’t run scenarios for the worst day of someone’s life and then treat your own health like an afterthought. That’s a lie you’re telling yourself.

And it’s not just physical. If you’re carrying calls home and calling it fine… it’s neglect with a badge on it.

Getting in the gym isn’t extra. Taking care of your mind isn’t soft. It’s the job. All of it.

If this made you uncomfortable, GOOD. Sit with that. Then go do something about it.
Back of the Bay FAITH - FAMILY - FIRE 🇺🇸

🩸 BLOOD SHORTAGE! Dover needs you.Join Dover Fire & Police for a Blood Drive with the American Red Cross!📍 Dover Police ...
08/20/2026

🩸 BLOOD SHORTAGE! Dover needs you.

Join Dover Fire & Police for a Blood Drive with the American Red Cross!

📍 Dover Police Department, 46 Chestnut St, Dover NH
📅 Monday, August 31st
⏰ 8AM – 2PM

Donors get a $20 Amazon gift card as a thank you.

One donation can save up to 3 lives. Let’s show up for our community and help Dover come out on top in the Battle of the Badges.

👉 Book your appointment at redcross.org, search “DoverBattleofBadges,” or scan the QR code on the flyer.

Dover Local 1312

Address

50 Crosby Road
Dover, NH
03820

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