The Sunless Gala

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The Sunless Gala Sunless Education | Connection | Technique | Mindset
Setting the Sunless standard
📍Midwest

Perfecting your spray technique is only half the job....the other half is the connection. 🤎​Get ready to master the V.I....
10/17/2026

Perfecting your spray technique is only half the job....the other half is the connection. 🤎

​Get ready to master the V.I.B.E.S. method: my foolproof acronym for banishing awkward tan chat, reading the room, and building instant client loyalty in the room.

​I’ll be breaking down exactly how to use it during the Art of Application Masterclass at next year’s Sunless Gala. Get ready to elevate your everyday appointments from a quick service to a full experience.

See you there! ✨ – Shelbey Roeder

​

10/16/2026

Dreaming it up: Easy. ☁️
Navigating the industry fluff, the brand politics, and the myths to actually build it: A completely different journey. 🎢
But we’re cutting through the noise, leaning into the real education, and bringing this space to life. The Sunless Gala is officially becoming a reality and I couldn't be more ready. Let's go. ✨
​
DHA BeautyIndustry SprayTanTraining

Dreaming up the Sunless Gala? That was the easy part. The vision of bringing spray tan artists all together just came na...
10/16/2026

Dreaming up the Sunless Gala? That was the easy part. The vision of bringing spray tan artists all together just came naturally. But navigating the noise to get here? That was a completely different journey.

Sifting through the industry fluff, figuring out which brands actually walk the walk, and separating the real science from the marketing myths took time, trial, and a lot of late nights. But building a space rooted in real education, genuine connection, and actual chemistry is finally becoming a reality. I can’t wait to share this with you all. ✨🤎

Join me October 2027 for an education focused sunless event in Door County Wisconsin.

Passes are live
www.sunlessgala.com

This is your chance to focus on yourself & your spray tan business!Join us in Door County Wisconsin, October 2027 for th...
10/14/2026

This is your chance to focus on yourself & your spray tan business!

Join us in Door County Wisconsin, October 2027 for the ultimate Sunless event! Live masterclasses teaching you how to refine or grow your spray tanning technique. In depth training on the actual science behind spray tanning.

Not to mention some secret collaborations that you'll get exclusive access to.

Head to our website to snag your pass!
Www.sunlessgala.com

Setting a consistent sunless standard based on facts and science is such an incredible way to give confidence to both ne...
10/12/2026

Setting a consistent sunless standard based on facts and science is such an incredible way to give confidence to both new and veteran spray tan artists in the sunless industry!

What are you're thoughts on colored bronzers? Drop them below!⬇️

Lock in Sunless baddies!A new era of sunless events has hit the scene...And you DO NOT want to miss out! We have new pro...
08/20/2026

Lock in Sunless baddies!

A new era of sunless events has hit the scene...
And you DO NOT want to miss out!

We have new product releases and exclusive drops launching AT the Sunless Gala next October 2027!

Tickets are live....they are very limited.
You've been warned!

Door County Wisconsin. Two tickets options- the Estate Pass to stay at the house all weekend long or the Weekend Pass to come and go as you please.

T minus 2 days until our passes officially launch! So wtf is the Sunless Gala? **clears throat**The Sunless Gala is the ...
07/29/2026

T minus 2 days until our passes officially launch!

So wtf is the Sunless Gala?
**clears throat**

The Sunless Gala is the first Sunless event of its kind! Hi my name is Shelbey Roeder, owner of , passionate spray tan artist, educator, mother, and workaholic. My drug of choice is helping others become the BEST spray tan artist they can be while building a sustainable business.

My toxic trait is thinking that I can do anything and let me tell you the Aries in me fully believes that I can! The Sunless Gala has been stripped of anything you thought you knew about Sunless events and reborn with bigger and better intentions. No conference vibes. No long speeches. No intimidating vibes. No insane ticket prices.

Let's start off with who this event is NOT MENT FOR:

❌️Women who love discouraging, belittling, and dragging other women.
❌️Women who love to bring toxic mean girl energy to the table
❌️Women who truly believe they know everything about the sunless industry
❌️Women who hate girl dinners, science backed sunless education, once in a lifetime experiences, a fun ass vibe & theme, good food, exploring Door County Wisconsin, learnjng about aunless brands, and last but not least....

This event is NOT MENT FOR anyone who hates growing as a spray tan artist.

Learn more & save your spot by heading to our website to look over our full itinerary.
www.sunlessgala.com

We're taking sunless education to the next level and adding an element of connection, relaxation, & elevated staycation ...
07/29/2026

We're taking sunless education to the next level and adding an element of connection, relaxation, & elevated staycation vibes.

3 days. Sunless brands. Masterclasses. Sunless artists. & an unforgettable experience.

We can't wait to announce the brands that you'll get to interact with at the Sunless Gala in October of 2027.
Jaws to the floor with excitement!

Passes go live August 1st. ⏳️

Head to the website to possibly snag an earlybird discount? 🤫

Take a peak at your weekend sunless getaway next October. 😘Passes go live August 1st.
07/21/2026

Take a peak at your weekend sunless getaway next October. 😘

Passes go live August 1st.

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Na
Door County, WI
54210

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