08/28/2026
🐂 What’s shaping the future of animal agriculture? Politics, technology and public perception are all playing a growing role.
At , opening keynote speaker Chelsea Good explored how policy decisions, emerging technologies and changing consumer expectations are impacting producers — and why farmers and ranchers need to be part of the conversation.
High Plains Journal’s Kylene Scott recaps key takeaways from Good’s presentation, including trade and regulation, technology adoption, consumer trust and the importance of producer advocacy.
🔗 Read the full story: hpj.com/2026/08/28/politics-technology-and-perception-reshaping-animal-agriculture/
Chelsea Good discussed how politics, technology and public perception are influencing animal agriculture and its future during the recent Crops and Cattle Convention.