03/10/2014
After two years developing Edna and bringing her to market, we’ve determined that not enough people are ready for her services for her to be economically viable. With great sadness, we are announcing that Edna will be mothballed as of the end of this week.
This doesn’t mean this will be the end of Edna entirely, just for the time being. Since keeping our kids safe in emergencies will always be a concern, we’re confident there will be a time for Edna to return in one form or another.
However, Edna services will discontinue this week and your labels will no longer activate your notification systems. Please remove the Edna labels from your phone cases as soon as possible. Also, please accept our apologies for whatever difficulties you have in removing the Edna labels from your phone cases. They were designed to last, of course.
If you have any questions, please feel free to contact us at any time. Cheers!