10/12/2026
I've been a football fan my whole life, after retiring from the military and moving into finance, I keep getting pulled toward the sports industry. A big reason why is that I've always been curious, and honestly bothered, by how many athletes earn generational wealth but end in financial difficulty.
Now that college players are getting paid through NIL deals and revenue sharing, that question matters earlier than ever. So I sat down with Reggie Calhoun Jr., Director of Football NIL & Revenue Share at University of Colorado to find out how it all works and what's being done to help young athletes manage their money.
We break down:
- How revenue sharing works and who gets paid
- The difference between NIL deals and revenue share
- How programs build their NIL strategy
- Financial lessons players and families need to know
- Where college football is headed next
Whether you're a fan, a player, a parent, or an investor curious about the business of sports, this one's for you.
— Prince D***s, The Investor Show
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