Integrating Social Media-COMM 4701

03/12/2011

Well, Week 10 is over, and that means that LLB's Winter 2011 Integrating Social Media Course at DU is over, and I must say that it flew by! Thank you to everyone that took the time to check out this page-keep a look out, I'll still update it with interesting stories here and there. BTW, I'm on Twitter , and you can find me on Linkedin, too. Hope to talk to you soon!

03/04/2011

Good question, as there are a lot do self-proclaimed experts out there. Comments, anyone?

As more and more companies entrust us with their content marketing and social media efforts, I’ve been giving a lot of thought to the types of people Right Source Marketing is going to need to hire in the near and long-term future.

02/28/2011

I think location-based marketing is going to be huge. And, while I'm on Foursquare from time to time, it's the specials and new experiences that I'm really after. The buzz feels like it's died down a little bit, though, and I still don't have a bunch of friends that use the service. Have they missed their mark? Here's an interesting article, with some good suggestions.

I like Foursquare. I do. Big fan. And it seemed off to a great start, but I can’t help but notice that even with impressive growth, its sails aren’t quite as taut as they were a year ago. Checking-in to places isn’t as fun as it used to be. Chasing mayorships has become somewhat pointless. Not to m

02/24/2011

As we've learned in class, social media can be crucial to sales, PR, and networking. It provides constant, ongoing exposure to your brand, which means that transparency and authenticity are more important than they've ever been. After all, nothing runs smoothly ALL the time. That being said, here's an interesting article on authenticity from our Week 8 guest lecturer's website!

Our natural reaction to sweaty armpits – or mistakes made in social media – is to cover it up. We fold our arms and act like nothing is happening. The more you try to hide it, the worse it gets.

02/20/2011

Week 7-we're wrapping up Social Media Tactics on our target companies in class. AMTRAK is my target organization, and it's as if they've been listening. This week they launched their Youtube Channel, http://www.youtube.com/amtrak, and they're doing pretty much what I proposed last week-now it looks like I'll have to modify my tactical suggestion. It just proves that social media strategies are works in progress!

Videos will highlight services initiatives and experiences of Amtrak train travel Washington DC MMD Newswire February 16 2011 Amtrak passengers have a new way to get information and share the unique

02/17/2011

I'm fascinated by the PR aspect of social media. The Taco Bell "Beef suit" has been an interesting story, but the company's ability to weather the attack through strong social media management could be the big winner-and a blueprint for other companies to follow. Check out their strategy-it's quite involved.

When a class action lawsuit took shape against Taco Bell, the company readied its social media defenses and was able to mitigate a lot of reputation damage in the online space. Here's a look at their strategies.

02/17/2011

Speaking of Twitter and it's uses....

Red Cross does pr disaster recovery after employee sends rogue tweet. Dogfish Head beer also gets into the act.

02/16/2011

Interesting generalization on Twitter communities. What do you use it for- To pass along industry stories? To communicate with others? To share interesting content?

Twitter is one medium with many different categories of users.

02/15/2011

An interesting article that shows the "Traditional Media" still has some relevance, even in today's microblog-happy culture.

HP's Social Computing Research Group has released the results of a new study that dives into the anatomy of Twitter's Trending Topics.For its research, HP analyzed 16.32 million tweets on 3,361 d

02/10/2011

Interestingly, I found a direct apology to angry Japanese Groupon customers by CEO Andrew Mason just two weeks ago. It seems to have a more authentic tone than his blog non-apology for the Super Bowl debacle!

Share your videos with friends, family, and the world

02/07/2011

Well, the Super Bowl is in the books, and life can finally return to normal. The big game is a marketing extravaganza, and many of us look forward to watching both football AND commercials. Groupon ruffled some feathers with their new ads, especially "Save the Money-Tibet" featuring Timothy Hutton. What do you think of the spot-offensive or marketing genius?

Want to save Tibet? In the meantime, act Timothy Hutton explains how to use Groupon to at least try food from Tibet in Groupon's Super Bowl "Save the Money" ad campaign.

02/04/2011

I just started using Foursquare, and while the badges are interesting, they don't seem to serve much purpose. It looks like Foursquare aims to change that with badge redemption offers during the Super Bowl. So far, the most alluring aspect of the site has been instant discounts for check-ins. Is anyone else using location-based software or websites? What are your experiences with them, so far?

This year, startups and brands are hungrier than ever to capitalize on the Super Bowl and the anticipated volume of conversations that will spill over on social