Dr. Don Davis PhD, MBA

𝗦𝘁𝗼𝗽 𝘁𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗔𝗜 𝘄𝗵𝗼 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁 𝗶𝘀. 𝗦𝘁𝗮𝗿𝘁 𝘁𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗶𝘁 𝘄𝗵𝗼 𝘁𝗼 𝗿𝗲𝗷𝗲𝗰𝘁. Most professionals think they need a "better prompt" to describe their Ideal Client Profile (ICP). But when you only give AI inclusion data, it defaults to the exact same generic, corporate output as your competitors.

The secret to hyper-specific AI content in 2026 isn't a longer prompt. It's rejection constraints.

If you want your AI to stop sounding like a robot and start sounding like you, prepend these 3 exclusion pillars to your content briefs:
❌ The 3 types of buyers you should NEVER take. (e.g., The "budget-shopper who demands 24/7 access," the "agency hopper," or the "pre-revenue startup without a product.")
❌ The 3 discovery call signals that mean "Say No." (e.g., Asking for discounts on the first call, refusing to fill out onboarding data, or moving deadlines before signing.)
❌ The 3 things you refuse to do, even if paid. (e.g., White-labeling your IP, taking late-night Slack calls, or doing unbilled out-of-scope revisions.)

When you strongly define what to exclude, you drastically narrow down the AI's lane. It stops generalizing, targets the gap left behind by your competitors, and forces your messaging to stand out.

Want the exact framework to pull out your inclusion/exclusion lists and train your AI?
I put together a step-by-step guide that walks you through this exact process.
How to get it:
1️⃣ Join us tomorrow for our live session: The Best Kept Secret No More.
2️⃣ Or grab it directly inside our free Skool community, where I share frameworks like this every week.
Links to get the doc or to join BKS or Skool are in the comments below! 👇

Most operators don't have a conversion problem. They have a decoration problem.
The splinter is the same one I see when I audit LinkedIn profiles. The front door is broken, but the reflex is to add another widget downstream. Traffic comes in light, so we add a chat pop-up, a slightly longer form, a fourth CTA. Two months later, same conversion rate, more clutter.

There are four surfaces on a website that actually compound: the homepage hero, the featured CTA, the lead magnet, and the confirmation page. Get those four aligned and the visitor's path is obvious. Misalign them and no widget will save you.
If your homepage hasn't been audited against those four, that's the work. Not another A/B test.

Curious what you'd swap if I told you you could only fix one.

Open your homepage. Count the CTAs in the hero section. If you got past one, you have a math problem — not a copy problem.

Most operators end up with three CTAs because three people in a meeting wanted three different next steps. Demo. Free trial. Download the guide. The page lost the argument.

Single-CTA pages convert ~13.5%. Multi-CTA pages drop to ~10.5%. Unbounce has seen 371% lifts from deleting the second option.

A "soft secondary CTA" isn't a softer ask. It's a permission slip to leave.

Today's Ship move: pick your highest-traffic page. Delete every CTA but one. Then sharpen the verb — "Get my audit," not "Submit."

The full 7-Day Visibility Sprint walks through all four pillars. Link in profile if you want it.


https://d3link.d3dm.xyz/sp/3b138349e69

I was talking to somebody the other day who said most of their best client work was locked behind NDAs.

Same problem I have. Most of my best wins, I can't talk about by name.

Here's the thing though. Customers don't need the logo. They don't need the brand name. What they need is to see themselves in the problem you solve.

If you solve the same kinds of problems for people in the same kinds of companies, you can describe those situations and use them as case studies. You don't have to provide the client's name or the logo. What you provide are the details around the work.

The formula that lands:
Three numbers. Whatever those three numbers are for the situation.
One real quote by role. You don't have to name the person.

One decision. What was decided based on the work or the result.

You can anonymize any company by industry, by size, by how they were constrained. All of those details help tell the story of "do I see myself in the situation you're describing."

Build six of these. Different problems, different wins, different angles. That's your proof shelf.

When someone lands on your site or your profile, they don't need to know the names. They need to see themselves in the situation you can help them solve.

https://d3link.d3dm.xyz/sp/ff3eb0a4b57

If someone's telling you one lead magnet is all you need, they're not giving you the full picture.We're all different. We see our problems differently and engage in different ways. What works for one person might not work for another.

So tell me: what challenges are you facing with your content right now? What's holding you back from getting the visibility you want?

Sure, automation can do a lot of the heavy lifting. But when it comes to really understanding someone and building a connection? That's all human.

Trust doesn't come from algorithms. It comes from actually reaching out, having real conversations, and being there when people need you. There's something irreplaceable about just talking to someone.

So I'm curious: how do you keep things personal with your clients?