07/24/2026
🎧 Episode 46: Building Trust Before Building with Stone.
How Kristin Armitage Turned Marketing into Hospitality:
Most people think marketing is about getting attention.
Kristin Armitage believes it’s about earning trust.
In this episode of the PowerHouse Cool Collabs Podcast, Wendy Cohen sits down with Kristin Armitage, Marketing Manager at Buechel Stone Corp, to explore how one company has transformed the customer experience by treating marketing as hospitality rather than sales.
Kristin shares her unconventional career journey—from working in manufacturing immediately after high school, to returning to college after a plant closure, to becoming an intern at age 30,
and ultimately discovering a career she truly loves.
Today, she leads marketing for one of North
America’s premier natural stone companies, where creativity, authenticity, collaboration, and gratitude shape every customer experience.
Together, Wendy and Kristin discuss:
• Why great marketing begins with genuine human connection
• How Buechel Stone transformed its showrooms into educational, relationship-driven experiences rather than sales environments.
• The power of collaboration between builders, architects, designers, and homeowners.
• Why gratitude should be woven into every customer interaction.
• The importance of taking risks, embracing creativity, and trusting your instincts as a leader.
• How authentic company culture becomes your greatest marketing advantage.
Whether you’re in design, construction, architecture, marketing, sales, or leadership, this conversation is a reminder that the strongest brands aren’t built through advertising—they’re built through trust, relationships, and remarkable experiences.
Kristen Armitage, “When someone chooses to work with you, gratitude shouldn’t be optional—it should be the foundation of the entire experience.”
Thank you Kristin!🫶🏼
Follow Beuchel Stone:
Buechel Stone, Minneapolis, MN
Buechel Stone, Chicago, IL
Buechel Stone SFDC
Buechel Stone, Kohler WI
Www.buechelstone.com
Visit the COOL COLLABS PODCAST link in bio for more info 🔗