Audience Focus

05/24/2022

🚨 Survey alert! The Monterey Bay Aquarium is working with Audience Focus on an evaluation of their online courses. This includes a field-wide study of how cultural orgs supported audiences through online courses during the pandemic and we need your expertise! Survey details below:

http://s.alchemer.com/s3/2022-Online-Learning-Courses-Survey-for-the-Museum-Field

The survey is available in English, Spanish and French.

It takes about 10-15 minutes to complete. It will be open until July 1.

Please feel free to share this with your colleagues. Thank you for participating! Questions? DM me!

08/13/2021

DIY Evaluation Workshop Series
September 1, 15, & 29
$90 VSA members / $135 non-members

Mark your calendars! Jeanine Ancelet and Marianna Adams of Audience Focus are offering this popular 2019 VSA workshop virtually in September!
Learn how traditional evaluation practice can be adapted for practitioner-driven visitor studies. Investigate ways to embed visitor evaluation studies into existing programs, exhibitions, or online experiences, making data collection more time efficient for practitioners and an enjoyable reflective learning activity for the visitor. Workshop concrete techniques and ideas for use in your own institution. Help create new and innovative methods with other museum practitioners. Have fun and inspire yourself at the same time.
This online course includes three, 90-minute workshops held bi-weekly. Workshops will be interactive in nature, with time for small and large group discussions and time to brainstorm ideas for your own project with colleagues from your own institution or with museum practitioners from other organizations. Throughout the course, we will explore ways that museum professionals can incorporate “evaluative thinking” principles of action research into their professional practice. We call this DIY-evaluation: evaluation activities suited for the busy practitioner.
For more info and to register: https://buff.ly/3jrY1Dv

04/23/2020

“Viewphone,” is the LAM Museum’s creative response to self-isolation, which connects its previously public-facing museum workers with a public that is stuck at home. Every Friday afternoon, participants who sign up over email receive a short but purpose-filled call from a tour guide, a curator, a custodian, or even the director. The employee chooses one work of art and walks the listener through how it looks, what it represents, or otherwise means to them.

The LAM Museum in Lisse, Netherlands, has a novel approach to keeping the public connected during the lockdown: phone calls.

04/16/2020

With lead funding from the Wallace Foundation and additional support from Art Bridges, Slover Linett and LaPlaca Cohen are partnering on a national audience and community research study designed to answer a range of urgent questions about the role and future of culture and the arts in the hearts, minds, families, and social lives of Americans in response to the pandemic.

This emergency- Covid 19 edition of Culture Track invites arts and cultural organizations of of all sizes to participate in this important study free of charge. Find more details on the website.

Like others in the arts and culture sector, we’ve been asking ourselves how we can help the field during these difficult times.

04/09/2019

This was too good not to repost. Thanks for making me laugh.

04/08/2019

We are enjoying speaking with visitors at the American Experiment’s exhibition this Spring. The exhibition does a great job of encouraging visitors to discuss American civic life. It’s so exciting to see how visitors are thinking about empathy within the context of American history on whiteboards in the exhibition. @ National Museum of American History

04/03/2019

A big thank you to our colleagues at for a great two days exploring different audiences and their needs/values and then rapidly prototyping super exciting experiences for diverse groups of people. And thanks for always introducing us to so many other cultural treasures in Tulsa. We are excited to be coming back in June! .adams.96 @ Tulsa, Oklahoma

03/30/2019

We enjoyed speaking with volunteers from the Walters Art Museum this week about a recently renovated exhibition, 1 West Mount Vernon Place. The juxtaposition of the historic home and the contemporary pottery creates such a memorable museum visit. @ The Walters Art Museum

12/11/2018

We are very excited to launch a three-year IMLS Museums Empowered grant with the Philbrook Museum of Art! The “Philbrook Integrated Evaluation Program” focuses on building staff capacity in evaluation, and creating internal processes for the continued integration of evaluation into institutional culture and practice.

11/30/2018

Congratulations to our colleagues at the High Museum of Art on the reopening of their interactive family space. They are celebrating 50 years of the opening of their first dedicated space for children and adults to play, explore, and create together.

Bring the kids (and the kid in you) and dive into a space custom-made for interactive, creative play.

10/28/2018

The Sugar Hill Children’s Museum of Art & Storytelling is the capstone of an innovative mixed-use building that also includes a preschool and low-income housing.