Temerlin Advertising Institute - SMU

The Temerlin Advertising Institute offers a Bachelor and Master of Arts in Advertising, and a professional certificate as a Strategic Advertising Specialist.

Operating as usual

Photos from SMU's post 05/29/2024

So grateful to be able to provide a one in a lifetime opportunity of professional immersion to the advertising world. Thank you to our professors Mark Allen and Willie Baronet for all you do for our students

Photos from Temerlin Advertising Institute - SMU's post 05/08/2024

Creatives Take NYC đź—˝

This past week TAI creatives students visited world leading advertising companies!

Read the blog about this trip via the link in our bio!

05/07/2024

Our alumni spotlight goes to theatre alum Brian Baumgartner (B.F.A.'95). Click the link to earn more about his time at Meadows before taking on his role on the well-loved sitcom "The Office." Brian will also be returning to the school as the speaker for the 2024 Commencement Ceremony! https://buff.ly/3ULymth

05/06/2024

Congratulations to Shivani Kosuri, TAI Digital Media Strategy student, for receiving the Engaged Learning Fellowship!

“When I discovered that I received the fellowship, I felt incredibly excited and proud of this milestone in my college journey! However, I never would have achieved this if it weren’t for the most influential mentor in my life: Dr. Quan Xie. She has dedicated extensive time and effort in encouraging me from the beginning and I am forever grateful to have met someone like her. This recognition reminded me of how proud and grateful I am to be a student of the Temerlin Advertising Institute with endless support, guidance, and resources especially from individuals such as Andrew Elliott and Tami Fowler. I am thrilled to see what the future holds for this project!”

05/02/2024

We are on the home stretch for the Spring Semester! Good luck to all of our amazing students on your finals and be sure to double check your schedule on the SMU site!

05/02/2024

Congrats to all our graduating seniors! And shoutout to Amber Bormann for her story on Here We Go Mustangs! Read more here!

05/01/2024

In the field of marketing and communications, integrating diversity, equity, and inclusion (DE&I) is extremely important. TAI alumna, Kayla Griffis, and Dr. Alice Kendrick, worked together to publish a new content creation model that emphasizes the importance of inclusivity called the URICA! Model.

Read the full blog about their research and presentation in Oxford, UK here: https://blog.smu.edu/temerlin/2024/04/30/inclusivity-in-communication-tai-alumna-kayla-griffis-and-professor-dr-alice-kendrick-publish-the-urica-dei-model/

04/29/2024

Join us next Tuesday to honor and celebrate our graduating students at Ozona Grill & Bar off Greenville!

Lunch will be provided and we hope to see you there!

04/23/2024

Thank you so much for coming!

Shoutout to Donnie and Reagan for a great visit with Professor Gordon Law's Temerlin Advertising Institute - SMU class while representing Slingshot and our content agency, Speak No Evil! They provided the Strategic Brand Management 2 class with valuable insights into the dynamic world of agency life and had the opportunity to showcase some client work.

And thank you Professor Law for having us!

04/23/2024

Congratulations to TAI Strategic Brand Management Student, Melissa Foley, for winning The Sheri Mooney Memorial Recognition Award at the SMU Hilltop Excellence Awards on Friday!

This award is a unique opportunity within the SMU community to recognize students whose Christian faith is evident as a recognizable priority in their day-to-day campus life.

Her nominator stated that Melissa, "embodies her Christian values each and every day, always finding ways to share her faith. She leads a weekly bible study in her sorority and gives honest, sincere, and caring advice to her peers. She exhibits to her peers a strong foundation built on an unshakable core. Thank you Melissa for being a trustworthy, loyal, and loving role model to all.”

04/22/2024

Last week, three of our talented creative students were awarded AAF Scholarships! We are so proud of all your hard work!

Left to right:
Spencer Hogan - Jim Goodnight AAF scholarship
Kailyn Sawhny - Harry Ottman AAF Scholarship
Ethan Jones - June Cerrato AAF scholarship

Photos from Temerlin Advertising Institute - SMU's post 04/18/2024

Last week got to visit . They met with a panel of professionals and received a tour of the agency!

Thank to to our SMU alumni and Lerma professionals for talking about your experiences in the industry. All of your advice was inspiring, and we can’t wait to see how Lerma continues to grow and the impact this will have on our students moving forward!

04/16/2024

Congratulations to the Temerlin Advertising Institute faculty who were recognized at SMU's 2024 Faculty Career Achievement Award Reception for the honorific awards they received during the past year:

Carrie La Ferle - Society of CQ Fellows, CQ (Cultural Intelligence) Fellow 2024
Gordon Law - AAF Dallas, Educator of the Year 2024, and Southwest Advertising Hall of Fame Inductee 2023
Quan Xie - American Academy of Advertising (AAA) Research Fellowship Recipient 2023

We are so proud of all your hard work and dedication to your students and the university!

04/16/2024

It was great to have him!

Partner Mike Stopper spent Friday morning on the Hilltop guest lecturing the Strategic Brand Management II course at Temerlin Advertising Institute - SMU and SMU Meadows School of the Arts.

04/16/2024

Our students outdid themselves once again at this year's SMU Advertising Portfolio Night. We asked professors, industry professionals, and students about their favorite works, the stories behind them, and more. View the full video here: https://www.youtube.com/watch?v=a_Pi_VxR0Xo

Photos from Temerlin Advertising Institute - SMU's post 04/12/2024

This week we were honored to have CM Productions Inc. President and CEO, Carrie Martinez, visit John Hall’s Survey of Advertising! She talked about how visuals can be used to persuade and influence and explored several examples of CM Productions' work.

Thanks for visiting!

04/05/2024

A huge congratulations to TAI's most recent admits! We are looking forward to seeing all the amazing things you do!

04/02/2024

Our very own Professor Willie Baronet was recently honored with the prestigious HOPE Professor of the Year Award.

This award aims to recognize extraordinary efforts of professors who have gone above and beyond in enriching the educational journey of their students.

Read our blog about Willie and the impact he has made on his students here: https://blog.smu.edu/temerlin/2024/04/02/willie-baronet-wins-hope-professor-of-the-year-award/

“Willie transcends traditional teaching methods and implores us to dig as deep as we can into ourselves to find what drives us and gives us purpose.” – Roshan Gupta

Photos from Temerlin Advertising Institute - SMU's post 04/01/2024

A few weeks ago, TAI was honored to host Corinne Casagrande​​​​, SVP, Strategy and Growth at Involved Media and Jeff Cathrall, Senior Vice President at Sales Active International for Professor N. Andrew Elliot's graduate class: ADV 6320, Social Media Engagement Strategies.

They spoke on programmatic media and different ways that digital is bought and sold, as well as the different ways it is measured.

It was great having y'all!

03/29/2024

University closed today in honor of Good Friday. Have a great long Easter weekend!

03/27/2024

Last week we had the honor of welcoming Sean Donovan, Chief Innovation Officer from TRG, to Dr. Quan Xie's Digital Media Strategy 2 seminar.

Sean delivered an exceptionally informative and thought-provoking guest lecture on the application of AI in advertising. He delved deep into how AI technologies are reshaping planning, practices, and campaigns within the advertising industry.

A heartfelt thank you to Sean for taking the time to inspire and educate our Digital Media Strategy major with your expertise!

Photos from Temerlin Advertising Institute - SMU's post 03/26/2024

At any given time, our creative program is made up of about 30 students. SMU TAI just placed 54 entries in the Graphis International New Talent Annual. Every single student in our creative program won an award and some as many as ten!

Images of Gold and Silver winners will be printed in the hard-back annual that comes out later this summer. A list of Honorable Mention winners will be printed in the back of the book. You can pre-order a copy here: https://graphis.com/publications/books/new-talent-2024

Come see this award winning work TOMORROW, March 27th from 6–9pm at TAI Portfolio Night in the Hughes-Trigg Student Center Ballroom at SMU! RSVP to attend here: https://www.eventbrite.com/e/temerlin-advertising-institute-portfolio-night-2024-tickets-836284929737?aff=oddtdtcreator

Timeline of event:
6:00–7:30 Exhibition Viewing

During the first half of the evening, all of our guests get to view a showcase of work from some of the best creative talent in the country—aspiring art directors, designers and copywriters. Professional guests cast votes for the best work using a simple ballot (e.g., Best Art Direction, Best Copywriting, etc.), and we reveal the category winners at the end of the night.

7:30–9:00 Portfolio Review

During the second half, students move from table to table as they get feedback on their portfolios from creative professionals (like yourself) representing brands and agencies from across the country. Some of our guest reviewers volunteer their time as a way of giving back, while others are there on a mission to find new talent, interns, etc. Both are welcome!

Photos from Temerlin Advertising Institute - SMU's post 03/07/2024

Last Thursday the creative talent of TAI was once again in the spotlight at the 2024 Dallas ADDY Awards. SMU students took home an impressive 20 awards, including 7 Gold, 10 Silver, 2 Judge’s Choice, and the coveted Student Best of Show. This marks the fifth consecutive year—and sixth in the last seven years—that SMU has won Best of Show!

Read more about the event here: https://blog.smu.edu/temerlin/2024/03/05/class-is-in-session-high-marks-at-the-2024-dallas-addy-awards/

03/06/2024

3 WEEKS AWAY!
We’re happy to announce that our flagship creative event—Portfolio Night—is happening March 27th from 6–9pm in the Hughes-Trigg Student Center Ballroom at SMU! RSVP to attend here: https://www.eventbrite.com/e/temerlin-advertising-institute-portfolio-night-2024-tickets-836284929737?aff=oddtdtcreator

Timeline of event:
6:00–7:30 Exhibition Viewing

During the first half of the evening, all of our guests get to view a showcase of work from some of the best creative talent in the country—aspiring art directors, designers and copywriters. Professional guests cast votes for the best work using a simple ballot (e.g., Best Art Direction, Best Copywriting, etc.), and we reveal the category winners at the end of the night.

7:30–9:00 Portfolio Review

During the second half, students move from table to table as they get feedback on their portfolios from creative professionals (like yourself) representing brands and agencies from across the country. Some of our guest reviewers volunteer their time as a way of giving back, while others are there on a mission to find new talent, interns, etc. Both are welcome!

03/05/2024

TODAY IS THE DAY! SMU Giving Day is the one day when the entire SMU community comes together to give back to hundreds of causes that make the University exceptional. Click here to support our amazing program and talented students:
https://givingday.smu.edu/pages/meadows-school-of-the-arts

Students can visit the giving day tent on the boulevard until 2pm for the Peruna Power Up Challenge to win points for their favorite student orgs!

Want your school to be the top-listed School/college in Dallas?

Click here to claim your Sponsored Listing.

Videos (show all)

Favorite Student Work at Portfolio Night 2024
Thursday night was the 2024 Dallas ADDY awards hosted by @aafdallas and our students killed it once again! It was such a...
Another memorable presentation from our intro to creativity students earlier this semester! #smuadvertising #smu

Location

Telephone

Address


3300 Dyer Street, 202 Umphrey Lee Center
Dallas, TX
75275

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm
Other Colleges & Universities in Dallas (show all)
SMU SMU
Dallas, 75205

Welcome to the official page of SMU - World changers are shaped here. @smu

MediaTech Institute MediaTech Institute
13300 Branch View Lane
Dallas, 75234

Texas-based MediaTech Institute is a school for Recording Arts & Audio Engineering, Digital Film & Video Production, and Animation & Visual Effects.

Dallas College Dallas College
1601 Botham Jean Boulevard
Dallas, 75215

Welcome to the official page of Dallas College 💙❤️ One college. Seven campuses. #DallasCollegeProud

Dallas Baptist University Dallas Baptist University
3000 Mountain Creek Pkwy
Dallas, 75211

Christ-Centered, quality higher education producing servant leaders.

Clements Center for Southwest Studies Clements Center for Southwest Studies
SMU 3225 University
Dallas, 75205

Established in fall 1996, SMU's Clements Center for Southwest Studies promotes research, publishing, teaching, and public programming in a variety of fields of inquiry related to the American Southwest.

Dallas International University Dallas International University
7500 W Camp Wisdom Road
Dallas, 75236

DIU offers faith-based, globally focused education in fields related to language and culture.

Wade College Wade College
1950 N Stemmons Freeway, Suite 4080 Dallas Infomart
Dallas, 75207

Wade College - For Creatives since 1962

SMU Outdoor Adventures SMU Outdoor Adventures
SMU Dedman Center For Lifetime Sports Building/6000 Bush Avenue
Dallas, 75275

We are all about fun, leadership and development at a personal level.

DBU Parent Services DBU Parent Services
3000 Mountain Creek Pkwy
Dallas, 75211

Welcome to the official DBU Parent Services account. We're so glad to have you as part of the DBU Family!

SMU Hegi Family Career Development Center SMU Hegi Family Career Development Center
3140 Dyer Street, Hughes-Trigg Student Center Suite 126
Dallas, 75205

Follow us on Instagram for the latest updates on events and opportunities @smuhegi

Dallas Christian College Dallas Christian College
2700 Christian Pkwy
Dallas, 75234

Welcome to the Official Dallas Christian College page – the place to celebrate and keep u

Criswell College Criswell College
4010 Gaston Avenue
Dallas, 75246

Visit us at: www.criswell.edu Connect: www.criswell.edu/connect/ Our President: www.barrycreamer.com