HomesUSA

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HomesUSA HomesUSA.com provides Builder-to-Realtor marketing services through its MLS Listing Management System. Worth, Houston, Austin and San Antonio.

Led by CEO Ben Caballero, he has been ranked the #1 individual real estate agent in the United States in volume and sales 2013-2025 by RealTrends. HomesUSA.com provides Production Home Builders with a comprehensive Realtor digital marketing services platform. Case studies have shown builders who adopt HomesUSA.com’s platform sell homes 15 to 45 days faster. HomesUSA.com services include professional photography, lead capture and forwarding, market monitoring, builder dashboard, online reports, real-time alerts and notifications, and more. Founded in 2007, HomesUSA.com combines US patent-pending technology, expertise and processes to save homebuilders time and money. HomesUSA.com is ranked No. 1 in new home sales worldwide, setting a new record last year selling more than 6,400 homes worth more than $2.46 billion. HomesUSA.com serves 60+ homebuilders throughout Dallas-Ft. Discover more at www.homesusa.com.

đź“Š Better data. Greater transparency. Track every lead.When managing hundreds of new home listings, builders need to know...
10/09/2026

đź“Š Better data. Greater transparency. Track every lead.

When managing hundreds of new home listings, builders need to know what's happening with their inventory, where buyer interest is coming from and how their listings are performing.

SpecDeck brings crucial MLS information and buyer lead activity together in one place, giving builders instant insights to make smarter decisions, improve efficiency and maximize sales opportunities.

👉 Schedule a demo: https://calendly.com/ben-729

⚡ THROWBACK THURSDAY: Turning visibility into action!How did Ben Caballero build HomesUSA.com into a powerhouse for prod...
10/08/2026

⚡ THROWBACK THURSDAY: Turning visibility into action!

How did Ben Caballero build HomesUSA.com into a powerhouse for production homebuilders?

In a featured interview with Construction Today, Ben shares how his experience as a builder led him to rethink MLS marketing and create SpecDeck, a mission-critical business platform delivering an average 240% ROI for builders.

🏆 68,000+ homes sold. More than $27 billion in sales volume. Three Guinness World Records titles.

Discover the story behind HomesUSA.com, the technology driving its success and Ben's vision for the future of new home sales.

👉 Read the full interview: https://construction-today.com/news/everything-we-build-is-designed-to-turn-visibility-into-action-an-interview-with-ben-caballero-founder-of-homesusa-com/

10/07/2026

🏆 Nearly 10,000 MLS listing changes. More than 619 people-hours saved with SpecDeck®.

New home listings don’t stay new for long. Prices change. Availability changes. Photos, construction status and other property details need to stay current.

Last month alone, builders using SpecDeck automated 9,291 MLS listing changes, saving an estimated 619 people-hours.

That’s more than 77 FULL WORKDAYS saved in a single month just on listing changes.

And that doesn’t include the time SpecDeck saves builders with dozens of other property marketing and data insight services that come with every listing.

👉 BUILDERS ONLY: See how SpecDeck can automate your MLS listings and updates:
https://calendly.com/ben-729

⚡ Builder leads don’t wait. Neither should your team.SpecDeck delivers every lead from every listing directly to the bui...
10/01/2026

⚡ Builder leads don’t wait. Neither should your team.

SpecDeck delivers every lead from every listing directly to the builder, immediately, 24/7.

No waiting - period.

The lead comes to your team so they can respond faster when a buyer is ready to engage.

👉 See SpecDeck in action. Schedule a demo with Ben and his team: calendly.com/ben-729

🏠 Builder leads don’t stop at 5 p.m. Neither should your lead process.Homebuyers search after dinner, late at night, on ...
09/30/2026

🏠 Builder leads don’t stop at 5 p.m. Neither should your lead process.

Homebuyers search after dinner, late at night, on weekends and during holidays.

When they reach out, the bigger question isn’t whether a salesperson responds at 10 p.m. It’s whether that lead is captured and delivered immediately.

SpecDeck is designed to capture and forward email inquiries and phone calls to builders 24/7, so the opportunity doesn’t sit unnoticed until the next business day.

👉 Read the latest blog from Ben Caballero:
https://homesusa.com/2026/09/29/what-happens-to-your-new-home-buyer-leads-after-hours/

⚡ How fast can you see what’s happening around your communities?With SpecDeck, builders can pull competitive market repo...
09/25/2026

⚡ How fast can you see what’s happening around your communities?

With SpecDeck, builders can pull competitive market reports in seconds, giving teams the speed to spot changes, compare activity and act with better information.

👉 Schedule a demo with Ben: http://calendly.com/ben-729

🎙️ Throwback Thursday: Eight years ago, Ben Caballero launched his first podcast series.RealTrends explored Ben’s series...
09/24/2026

🎙️ Throwback Thursday: Eight years ago, Ben Caballero launched his first podcast series.

RealTrends explored Ben’s series and rise to becoming the No. 1 agent in the US, the technology behind HomesUSA.com and his work with home builders.

Since then, Ben's now six-part "evergreen" podcast has generated more than 35,000 downloads and views across Spotify, Apple Podcasts, iHeartRadio, YouTube and more.

👉 Read the original REAL Trends story: https://www.realtrends.com/blog/2018/12/19/new-podcast-series-ben-caballero/

🎧 Listen to the full series on Spotify: open.spotify.com/show/2mVMpZs0Bfe0a6tsj6clqO

🏠 More listings. Fewer sales. But DFW new homes are selling faster.DFW Agent Magazine takes a look at our latest HomesUS...
09/23/2026

🏠 More listings. Fewer sales. But DFW new homes are selling faster.

DFW Agent Magazine takes a look at our latest HomesUSA.com new-home sales data.

While pending and closed sales declined in August, days on market improved for the fourth straight month. For builders, that means inventory and pricing will require careful management as we move into the fall.

👉 Read the story: https://dfwagentmagazine.com/2026/09/21/homesusa-new-home-sales-aug-2026/

đź”™ Throwback Thursday: For Homebuilders, Speed AND Accuracy matter.If you're a builder managing listings at scale, you ne...
09/17/2026

đź”™ Throwback Thursday: For Homebuilders, Speed AND Accuracy matter.

If you're a builder managing listings at scale, you need both.

CityBiz did this terrific Q&A with Ben Caballero, talking about the speed and accuracy of SpecDeck.

Check out the feature here 👉 citybiz.co/article/758987/qa-with-ben-caballero-founder-and-ceo-of-homesusa-com/

Address

17000 N. Dallas Parkway, Suite 202
Dallas, TX
75248

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 1pm - 5pm
Sunday 1pm - 5pm

Telephone

+12145268200

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