PR Clarity

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PR Clarity™
Most PR agencies don’t have a PR problem. They have a business model problem. I fix that. Strategy beyond retainers. Founder, Women In PR.

09/25/2026

Comment AI and we’ll send you the registration link.

You’re using AI to write captions. Meanwhile you still can’t find clients, fill your pipeline, or run your agency without it falling apart.

AI for the modern PR agency. Client acquisition, outreach, positioning, workflows, and client onboarding. Ninety minutes, live, September 30 at 6:30 PM CT. Includes The Publicist’s AI Playbook.

AI is not the strategy. It’s the tool.

Comment AI and we’ll send you the registration link.

09/24/2026

Stop letting clients manage the work they hired you to handle.

You hired me because I know how to do this. Then you asked if it was done. Four times. Before lunch.

Every check-in message, every unnecessary meeting, every change to something we already approved is time taken from the work you’re paying me to finish.

I am not slow. I am interrupted.

Stop letting clients manage the work they hired you to handle.

09/22/2026

STOP USING CHATGPT TO WRITE AGREEMENTS YOU DON’T UNDERSTAND.
AI can help you draft an agreement, but it cannot replace an attorney or your responsibility to understand what you’re asking someone to sign.
If you’re running an agency, invest in proper legal protection. Because the person receiving your agreement might know a whole lot more about business than you think.

09/21/2026

Stop giving away the part of your business people are supposed to pay for.

A sales call is not free consulting.
A proposal is not a strategy document.
And your expertise is not a sample tray.

If someone can leave the conversation and execute your thinking without hiring you, you gave away too much.

Diagnose the problem. Show them what is at stake. Prove you understand the solution.

Then charge for the damn solution.

09/20/2026

COMMENT “61”TO APPLY!

I turned 61 yesterday, and I’m giving FOUR business owners a complimentary, private 30-minute business strategy session with me.

Let’s talk about what’s holding your business back and what needs to change.

Follow

09/19/2026

Today I celebrate being in this earth for 61 years! HAPPY BIRTHDAY TO ME! 🎂🎉🎊🥂

09/17/2026

Your budget does not determine the value of my business.

If my price is outside of your budget, that does not automatically mean I’m overpriced. It may simply mean we are not the right fit.

Too many business owners start discounting the second someone says, “That’s too expensive.”

Stop negotiating against yourself.

Price your work based on your experience, expertise, operating costs, and the value of the problem you solve.

Not everyone is supposed to be able to afford you.

09/16/2026

Set the boundary before you resent the client.

Most clients don’t leave because you had standards. They leave because you never communicated them, then snapped after six months of saying yes.

A boundary doesn’t need a paragraph. It needs clarity.

If a client walks because the free work stopped, they were never buying your expertise. They were buying your availability.

Set the boundary before you resent the client.

09/14/2026

Before you hire your next agency, consultant, or contractor, run this checklist first.

“I’ve been burned before” is not a strategy. It’s a reason to do better research.

A beautiful website doesn’t prove competence. A polished Instagram page doesn’t prove competence. Followers don’t prove competence. Look at their thinking, their process, and their receipts.

Most bad hires aren’t scams. They’re skipped due diligence.

Before you hire your next agency, consultant, or contractor, run this checklist first.

09/13/2026

Some of you are doing bad PR and calling it strategy.
Which one of these did you do last month? PR isn’t dead.
The lazy version of it is.

Blast pitches. Press releases with no story. Media cover treated as the entire strategy. A feature with no plan for the day after it runs.

That isn’t public relations. That’s activity.

Good PR starts before the pitch. Positioning. Narrative. Audience. Relevance. Timing. Get those wrong and no problems alive can fix it.

Which one did you do last month? Be honest.

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Dallas, TX

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Website

http://prclarity.co/

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